RazerStore Community Specialist

Joining Razer will place you on a global mission to revolutionise the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities

• Community Engagement: Serve as the primary community representative for RazerStore, actively engaging with local gaming communities both online and in-store. Identify and leverage local gaming trends to optimise engagement, drive store traffic, and strengthen the store’s presence within the community. Cultivate and maintain strong relationships with gaming enthusiasts, influencers, and customers, fostering a sense of belonging and connection to the Razer brand.
• Social Media Management: Implement the store's social media strategy to boost engagement and grow the online community, aligning with broader RazerStore and global marketing goals. Create and curate engaging social content for new product introduction (NPI) launches, ensuring that messaging is consistent with Razer’s brand identity and highlights key product features and benefits. Plan and schedule social media posts around upcoming NPI launches and in-store content to build anticipation and excitement. Respond to community feedback, inquiries, and comments across social platforms in a timely and professional manner, ensuring positive customer experiences and fostering a sense of community. Encourage user-generated content by highlighting in-store experiences with Razer products, amplifying brand advocacy within the community and promoting customer-generated content across platforms. Track and analyse the effectiveness of social media campaigns for NPIs, adjusting strategies to optimise reach and engagement while providing valuable insights to the broader team.
• Event Planning and Execution: Plan, promote, and execute in-store events such as tournaments, launch parties, watch parties, and community meetups, creating engaging experiences for attendees. Develop and maintain a comprehensive calendar for in-store events, ensuring coordination with marketing and retail teams. Collaborate closely with the Store Manager to ensure the smooth execution of event logistics, from staffing to product availability. Leverage social media, email campaigns, and other marketing channels to generate excitement, build anticipation, and drive event participation.
• Partnerships and Outreach: Collaborate with regional and global teams to engage with influencers, content creators, and gaming personalities, strengthening the store’s visibility and connection to the broader gaming ecosystem. Forge strategic partnerships with local universities, gaming clubs, esports organisations, and other key community players to amplify the reach and impact of store events and activations.
• Post-Event Analysis: Conduct thorough post-event analysis, gathering attendee feedback, assessing viewership metrics, and evaluating social media engagement to measure the success of each event. Generate actionable reports that outline key performance indicators, success stories, and areas for improvement, helping to refine future community engagement strategies.
• Retail Service and Customer Assistance: Assist customers with product inquiries, provide recommendations, and support purchase decisions with expert knowledge of Razer products. Ensure the store is well-maintained, products are properly stocked and organised, and displays are optimised to create an immersive shopping experience. Handle transactions at the register, ensuring accuracy and delivering excellent customer service with a focus on building long-term relationships. Stay up to date with the latest gaming products, trends, and industry developments to better assist customers and drive sales.