At a Glance
- Tasks: Grow Razer's community through influencer partnerships and engaging content strategies.
- Company: Join Razer, a global leader in gaming innovation and culture.
- Benefits: Experience a gamer-centric culture with opportunities for personal and professional growth.
- Why this job: Be part of a dynamic team that shapes the future of gaming in the UK.
- Qualifications: BA/BS in Communications, Marketing, or related field; 2 years of relevant experience required.
- Other info: Must be a gamer and have a passion for community engagement.
The predicted salary is between 28800 - 43200 £ per year.
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work , offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities:
The Community Specialist (UK) is responsible for growing Razer’s community at an exponential rate through influencer collaborations, targeted sponsorship campaigns, and engaging content strategies which includes content creator research, event networking, agency collaboration, specific social media activations, and having your hands on the pulse of gaming with a focus on the UK market mainly although other additional markets can be added.
Working directly with our wider Community and Marketing Team, the job entails the following:
- Influencer collaboration : Establish and maintain regular communication between the brand and influencer partners, actively source and negotiate new influencer partnerships.
- Ambassador sponsorships : Manage contracted influencer deliverables and prepare routine reports (including performance data analysis) on relevant influencer metrics.
- Campaign Management : Plan and execute paid influencer campaigns to promote products in exciting ways for our community and ensure meeting objectives and budgets with a focus on authentic content.
- Community Growth: Build a UK based community through social media by leveraging influencer content, content localization, and growing regional channels.
- Content Coordination: Support the wider community team by planning content for social media in a structured way and localizing global campaigns for the regional markets.
- Tracking and Reporting : Streamline reports from influencers, agencies, and other operational tasks to maximize effectiveness, always-on improvement possibilities, and proper budget management.
- Teamwork : Work closely with the internal stakeholders in marketing & PR as well as other departments.
- Stay Updated : Actively keep a pulse on emerging influencers and trends through various social media channels such as Instagram, TikTok, Twitter, Twitch, and YouTube.
Job Requirements:
- BA/BS degree in a relevant discipline such as Communications, Marketing, Digital Media, or PR, or equivalent practical experience.
- At least 2 years of relevant professional experience in the field of influencers within an agency or corporate environment.
- Strong analytical and problem-solving skills.
- Successful track record of elevating brands and influencers alike.
- Structured work ethic paired with a hands-on mentality.
- Openness and team competence.
- Must be a gamer.
Good To Have:
- Understanding of social media best practices, online marketing, and engagement techniques.
- Knowledge of graphic design or video editing tools as well as proficiency in photography or videography.
- Fluency in other languages such as French, Turkish, German, Spanish, etc.
- Willingness to travel.
- Knowledge and experience in Community Marketing for console gaming related brands and products.
Are you game?
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Community Specialist (UK) employer: Razer
Contact Detail:
Razer Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Community Specialist (UK)
✨Tip Number 1
Familiarize yourself with the latest trends in the gaming community, especially in the UK market. Follow popular influencers and brands on social media to understand what type of content resonates with gamers.
✨Tip Number 2
Engage actively in gaming forums and communities. This will not only help you build connections but also give you insights into what gamers are looking for, which can be valuable when discussing influencer collaborations.
✨Tip Number 3
Showcase your passion for gaming in your interactions. Whether it's through social media posts or networking events, let your enthusiasm shine through to demonstrate that you truly understand the gamer-centric culture.
✨Tip Number 4
Prepare to discuss specific examples of successful influencer campaigns you've managed in the past. Highlight your analytical skills by being ready to talk about how you measured success and improved future campaigns.
We think you need these skills to ace Community Specialist (UK)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in community management, influencer collaborations, and campaign management. Use keywords from the job description to align your skills with what Razer is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for gaming and your understanding of the gaming community. Mention specific examples of how you've successfully engaged with influencers or managed campaigns in the past.
Showcase Your Analytical Skills: Include examples in your application that demonstrate your analytical and problem-solving skills. Discuss how you've used data to drive decisions in previous roles, especially in relation to influencer metrics and community growth.
Highlight Your Gaming Experience: Since being a gamer is a requirement, make sure to mention your gaming background and any relevant experiences that connect you to the gaming community. This will help you stand out as a candidate who truly understands Razer's mission.
How to prepare for a job interview at Razer
✨Show Your Passion for Gaming
Make sure to express your enthusiasm for gaming during the interview. Share your personal experiences and how they relate to Razer's mission. This will demonstrate that you are not just a candidate, but a true gamer who understands the community.
✨Highlight Relevant Experience
Discuss your previous work with influencers and community management. Provide specific examples of successful campaigns you've managed and how they contributed to community growth. This will showcase your ability to drive results in a similar role.
✨Be Prepared with Data
Since the role involves tracking and reporting, come prepared with data from your past experiences. Be ready to discuss metrics and analytics that highlight your success in influencer collaborations and community engagement.
✨Stay Updated on Trends
Demonstrate your knowledge of current trends in the gaming industry and social media. Mention any emerging influencers or platforms you think could benefit Razer's community strategy. This shows that you are proactive and engaged with the gaming landscape.