Category Manager - Growth Products

Category Manager – Growth Products, London Client: Location: London, United Kingdom Job Category: Other EU work permit required: Yes Job Reference: 6adf62007adc Job Views: 5 Posted: 02.06.2025 Expiry Date: 17.07.2025 Job Description: Job Responsibilities : Develop and drive EMEA Go-to-market (GTM) plans for products of our MCD (e.g., Mobile/Console products) and LFD (e.g., Chairs / Lifestyle products) categories. Develop comprehensive product launch plans for all new launches, present to internal stakeholders, and oversee execution at a detailed level. Lead PR teams, communicate effectively with press, and represent the product and company. Create presentations and train stakeholders on messaging. Coordinate localization of marketing assets such as copy, videos, photography, banners, social content, and training materials. Develop monthly and quarterly GTM plans to drive revenue and growth through promotions, launches, PR, events, influencer activities, collateral, digital marketing, etc. Ensure marketing activities are executed within the EMEA region, collaborating with regional teams. Serve as marketing contact for internal teams including sales, PR, community, support, and operations. Represent the growth product team at events, including trade shows and customer engagements. Attend and support booth activities at trade shows. Be the EMEA product expert on technical questions related to categories. Participate in regular calls with global stakeholders to align on product updates and marketing initiatives. Gather market, press, customer, and forum feedback to inform product planning and roadmaps. Contribute to creative strategies for packaging, advertising, web content, merchandising, and promotions. Collaborate with vendors and partners to support initiatives. Develop pricing and channel strategies in collaboration with senior management. Pre-Requisites : Bachelor’s degree in Marketing or related field; MBA preferred. At least 5 years in product management and marketing within consumer electronics, PC hardware, gaming furniture, or console industries. Experience in business development or partner marketing is a plus. Proven ability to develop and execute marketing plans. Experience with sales channels including retail, online, and distribution. Ability to create marketing copy and guide creative assets. Experience in strategic planning and articulating success strategies. Ability to work independently, prioritize, and manage multiple projects. Strong organizational and communication skills, with experience interacting with management. Experience working in a global environment with multiple stakeholders. Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint). Fluent in English. Are you game? #J-18808-Ljbffr