Senior Media Buyer - Forex Industry

About Us: We are a rapidly growing group of financial companies in the financial/investment sector, offering innovative solutions for traders worldwide. Our mission is to provide advanced tools, education, and services that empower traders to succeed in the dynamic world of Forex. We are looking for an experienced Senior Media Buyer / Paid Ads Specialist to lead and execute paid advertising campaigns that drive significant growth and engagement across multiple platforms in the competitive Forex market. Job Summary: As a Senior Media Buyer / Paid Ads Specialist, you will take a strategic lead in managing and optimizing high-impact paid media campaigns across channels like Google Ads, Facebook Ads, YouTube, and more. You will be responsible for crafting innovative media buying strategies, driving user acquisition, and overseeing a team of media specialists (if applicable). Your expertise will directly contribute to the growth of the business, ensuring that campaigns are optimized for maximum ROI and are aligned with the broader marketing objectives. You’ll work closely with cross-functional teams including marketing, creative, product, and data analytics, ensuring that each campaign is strategically aligned and delivers exceptional results for our Forex-focused services. Key Responsibilities: Strategic Campaign Planning & Execution: Lead the development and execution of multi-channel paid media strategies across Google Ads, Facebook, Instagram, YouTube, Taboola and other platforms tailored to the Forex market. Optimization & Growth: Continuously monitor, analyze, and optimize campaigns to maximize return on ad spend (ROAS), ensuring consistent growth in customer acquisition and brand awareness. Advanced Targeting & Segmentation: Utilize advanced audience targeting, segmentation, and retargeting strategies to maximize the effectiveness of campaigns and ensure the right audiences are reached. Cross-Department Collaboration: Work closely with the creative, content, and design teams to produce high-quality, engaging ad creatives that resonate with Forex traders and investors. Budget & Resource Management: Take ownership of paid media budgets, making strategic decisions on budget allocation and bidding strategies to ensure cost-effective, high-performing campaigns. Performance Reporting: Prepare and present comprehensive performance reports to senior leadership, providing insights and recommendations based on campaign results, market trends, and competitor analysis. Industry Expertise: Stay ahead of trends in the digital advertising landscape, particularly in the Forex industry, and apply new tactics and tools to optimize campaigns and maintain a competitive edge. Required Qualifications: Experience: 5+ years of experience in digital advertising, with a proven track record in paid media buying, preferably within the Forex, finance, or trading industry. Forex Industry Knowledge: Deep understanding of the Forex market, including key trends, customer segments, and the challenges associated with advertising financial products and services. Advanced Media Buying Skills: Expertise in running large-scale, performance-driven campaigns on platforms such as Google Ads, Facebook Ads, YouTube, and other programmatic advertising channels. Data-Driven Mindset: Strong analytical skills with experience in using Google Analytics, Facebook Ads Manager, Google Data Studio, and other analytics tools to monitor campaign performance and implement optimizations. Leadership & Team Management: Experience managing or mentoring a team, with a strong ability to guide junior staff and align their work with overall marketing goals. Creative & Strategic Thinker: Ability to blend creativity with strategic thinking, ensuring campaigns are not only high-performing but also align with brand messaging and customer needs. Results-Oriented: Proven ability to drive high-converting campaigns, with a focus on maximizing ROI, customer acquisition, and retention. Preferred Qualifications: Certifications: Google Ads and Facebook Blueprint certifications, or similar credentials, are highly desirable. Affiliate Marketing Expertise: Experience managing paid media campaigns within an affiliate marketing ecosystem, including knowledge of tracking systems, affiliate networks, and CPA models. Experience with High-Volume Campaigns: Comfortable managing large-scale campaigns with significant budgets, ensuring the efficient allocation of resources to achieve optimal outcomes. Expertise in Video Ads: Strong ability to create and manage video-based campaigns, particularly on platforms like YouTube, to engage Forex traders and potential customers. Proficiency with Marketing Automation Tools: Experience with tools like HubSpot, Marketo, or other marketing automation platforms is a plus. What We Offer: Competitive Salary & Performance Incentives: Base salary plus performance-based bonuses tied to campaign success and company growth. Professional Growth: Opportunities for continuous learning and growth, including industry conferences, courses, and certifications. Innovative, Fast-Paced Environment: Join a forward-thinking company in a rapidly growing sector with exciting challenges and opportunities.