At a Glance
- Tasks: Lead exciting paid media campaigns across Google, Bing, and social channels.
- Company: Join a vibrant, family-run travel company with a passion for adventure.
- Benefits: Enjoy a competitive salary, bonus scheme, and flexible hybrid working.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
- Why this job: Shape our digital marketing strategy and make a real impact in the travel industry.
- Qualifications: Experience in paid media and strong communication skills are essential.
The predicted salary is between 32000 - 38000 £ per year.
Salary: £32,000 - £38,000 dependent upon experience plus bonus scheme
Hours: Part-time hours: 22.5 – 30 hours per week
Location: Option for hybrid-working with one or two days per week at our office in Derby (dependent on hours)
About Us
We are a vibrant, forward-thinking, family-run group travel company with a strong and growing portfolio of brands, including Sports Tours Ltd and Venture Abroad. Since 1965, we have been creating tailor-made tours worldwide, specialising in educational, ski, activity, sports, and concert tours for schools, clubs, and ensembles. We pride ourselves on delivering inspiring travel experiences that encourage adventure, cultural discovery, and personal development.
The Role
This is an exciting new role and a genuine opportunity to shape our digital marketing capability. As our first dedicated Digital Paid Media Executive, you’ll take ownership of our paid digital activity across the Rayburn Tours group, helping us build a strong in-house presence to match our ambitious growth plans. You’ll join a collaborative marketing team of nine, working closely with our external digital agency, to translate strategy into effective, high-quality execution. Acting as the key link between the agency and our internal team, you’ll ensure our paid digital activity is aligned, effective, and delivering measurable results. This is a hands-on role, ideal for someone who enjoys getting into the detail as much as helping shape the bigger picture. You’ll take ownership of campaign delivery while bringing digital expertise into day-to-day marketing activity. You’ll also have access to the support and knowledge of our award-winning digital marketing agency, Hallam.
Key Responsibilities
- Leading and delivering paid media campaigns across Google, Bing and paid social channels including Facebook, YouTube and LinkedIn as well as Pmax campaigns.
- Working within the parameters of previously agreed digital budgets, tracking budget pacing and reporting on performance in a clear, commercially meaningful way.
- Contributing to digital strategy development alongside our agency, bringing insight into customer behaviour and business priorities.
- Supporting the evaluation and implementation of future digital tools and platforms.
About You
You’ll bring hands-on experience of implementing campaigns across paid media, with the perfect candidate being confident in working across a variety of paid channels, such as Google, Bing and Meta. You’ll be comfortable managing budgets, tracking performance and clearly communicating results to non-specialist stakeholders. To support you in this task, you’ll have access to various data sources, including our CRM (Salesforce), GA4 and Google Tag Manager. You’ll thrive in a fast-paced environment, able to prioritise effectively and work independently while maintaining strong communication with colleagues and agency partners. You’ll enjoy the clear focus of your work, bringing structure to a busy workload and ensuring digital activity is delivered to a high standard. You’ll have a genuine interest in how paid media activity fits within a wider marketing strategy, not just as a technical discipline, and take pride in delivering work that supports broader business goals.
Essential Skills & Experience
- Proven experience and understanding in paid media and organic search (in-house or agency).
- Working knowledge of Google Ads, Meta Ads, and social media advertising across a variety of platforms.
- Experience of working to budgets and reporting on digital performance.
- Strong communication skills, with the ability to engage non-specialist stakeholders.
- Ability to work independently and manage competing priorities.
Beneficial Skills & Experience
- Experience in travel, tourism or a niche consumer sector.
- Experience working with or managing an external digital agency.
- An interest in the strategic role of digital within a wider marketing mix.
- An interest or experience in other areas of marketing.
Benefits
- Competitive salary ranging from £32,000 to £38,000, depending on experience.
- Performance-related bonus scheme.
- 24 days annual leave, increasing with length of service up to 27 days, plus all public holidays.
- Contributory workplace pension scheme.
- Healthcare cashback plan.
- Cycle to Work scheme.
- Flexible hybrid-working programme, supporting a healthy work–life balance.
Digital Paid Media Executive in Derby employer: Rayburn Tours Ltd
Rayburn Tours Ltd is an exceptional employer located in Derby, offering a vibrant work culture that fosters creativity and collaboration. Employees benefit from a hybrid working model, competitive remuneration, and ample opportunities for professional growth, making it an ideal place for those looking to make a meaningful impact in the digital marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Paid Media Executive in Derby
✨Get Involved in Local Events
Marketing pros thrive on connections, so why not get yourself out there? Attend local events or trade shows related to marketing-communications. These are great opportunities to meet potential employers and other marketers who might have insider info about openings at places like Rayburn Tours Ltd.
✨Utilise Marketing Communities
Join online marketing communities and forums. Platforms like LinkedIn or Facebook have groups specifically for marketing and communications where job leads get shared frequently. Engage in conversations to showcase your knowledge and make connections that could lead to your part-time position!
✨Showcase Your Skills Online
As you’re looking for part-time work, having a strong online presence can really help us. Create a portfolio website to showcase your campaigns, writing, and any projects you've worked on. Share your expertise on social media; it helps you to stand out to potential employers like Rayburn Tours Ltd.
✨Apply Through Our Website
When you spot a part-time role, especially at places like Rayburn Tours Ltd, don’t hesitate to apply directly through our website! This shows your enthusiasm and commitment right from the start. Plus, it often gives you a better chance of getting noticed in the application pile.
We think you need these skills to ace Digital Paid Media Executive in Derby
Some tips for your application 🫡
Show Off Your Creative Flair:In marketing communications, we love to see creativity shine through! Use your CV and cover letter to showcase any campaigns you've worked on or even personal projects that highlight your skills. Whether it's social media content, email marketing, or branding, let your unique voice and ideas shine.
Know the Market and the Company:Before applying to Rayburn Tours Ltd, do a little homework on their marketing approach and campaigns. Tailor your application to reflect your understanding of their brand voice. Mention specific examples of their work that resonate with you in your cover letter - it shows you’re genuinely interested and engaged!
Flexibility is Key:Since this is a part-time role, don’t forget to highlight your availability in your application. We want to see your openness to work flexible hours that fit both your schedule and the company's needs. This shows you’re prepared and committed!
Include Your Portfolio:If you’ve got a portfolio or even a few examples of your work, make sure to attach them or link to them in your application. We want to see what you’ve created, whether it's blogs, social media posts, or PR materials. It’s an excellent way to demonstrate your skills and experiences visually!
How to prepare for a job interview at Rayburn Tours Ltd
✨Show Off Your Portfolio
Make sure to bring along some examples of your past work, whether it’s social media campaigns, email newsletters, or any content you’ve created. You'll want to showcase your style and effectiveness—this is our chance to shine a light on our creative side!
✨Brush Up on Marketing Tools
Be prepared to chat about the marketing tools you’ve used, like Google Analytics, Hootsuite, or Canva. Familiarity with these platforms can really set us apart and show that we're ready to dive in and start contributing from day one.
✨Emphasise Your Flexibility and Learning Mindset
Since this is a part-time gig, let’s talk about how you plan to manage your time effectively while juggling other commitments. Employers love candidates who can learn quickly and adapt—so highlight your willingness to grow in the role!
✨Bring Questions About Team Dynamics
Ask about the team you’ll be working with and how communications flow within the company. This shows that we’re not just interested in the role, but also in how we’ll fit into their existing marketing squad at Rayburn Tours Ltd—it's all about teamwork!
