At a Glance
- Tasks: Lead and deliver exciting digital marketing campaigns across various platforms.
- Company: Join a vibrant, family-run travel company with a passion for adventure.
- Benefits: Enjoy a competitive salary, bonus scheme, and flexible hybrid working options.
- Other info: Collaborative team environment with opportunities for personal and professional growth.
- Why this job: Shape our digital marketing strategy and make a real impact in the travel industry.
- Qualifications: Experience in paid media and organic search, with strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Location: Option for hybrid-working with a minimum of 3 days per week at our office in Derby
Salary: £40,000 - £50,000 dependent upon experience plus bonus scheme
Hours: Full-time (37.5 hours per week) or part-time (minimum of 22.5 hours per week)
About Us
We are a vibrant, forward thinking, family-run group travel company with a strong and growing portfolio of brands, including Sports Tours Ltd and Venture Abroad. Since 1965, we have been creating tailor-made tours worldwide, specialising in educational, ski, activity, sports, and concert tours for schools, clubs, and ensembles. We pride ourselves on delivering inspiring travel experiences that encourage adventure, cultural discovery and personal development.
The Role
This is an exciting new role and a genuine opportunity to shape our digital marketing capability from the ground up. As our first dedicated Digital Marketing Lead, you’ll take ownership of both paid and organic digital activity across the Rayburn Tours group, helping us build a strong in-house presence to match our ambitious growth plans.
You’ll join a collaborative marketing team of nine, working closely with our external digital agency, to translate strategy into effective, high-quality execution. Acting as the key link between the agency and our internal team, you’ll ensure our digital activity is aligned, effective, and delivering measurable results.
This is a hands-on role, ideal for someone who enjoys getting into the detail as much as shaping the bigger picture. You’ll lead campaign delivery while also supporting and guiding colleagues across the team, bringing digital expertise into day-to-day marketing activity.
Key Responsibilities
- Leading and delivering paid media campaigns across Google, Bing and paid social channels
- Supporting our agency and internal team to drive our SEO approach to create content that improves performance
- Managing digital budgets, tracking spend and reporting on performance in a clear, commercially meaningful way
- Coordinating digital work across the wider marketing team, providing direction and support to copywriters and marketing executives
- Contributing to digital strategy development alongside our agency, bringing insight into customer behaviour and business priorities
- Supporting the evaluation and implementation of future digital tools and platforms
About You
You’ll bring hands-on experience across paid media and organic search, with the perfect candidate being confident in working across various paid channels, such as Google, Bing and meta. You’ll be comfortable managing budgets, tracking performance and clearly communicating results to non-specialist stakeholders.
You’ll thrive in a fast-paced environment, able to prioritise effectively and work independently while maintaining strong communication with colleagues and agency partners. You’ll enjoy taking ownership, bringing structure to a busy workload and ensuring digital activity is delivered to a high standard.
You’ll have a genuine interest in how digital fits within a wider marketing strategy, not just as a technical discipline, and take pride in delivering work that supports broader business goals.
Essential Skills & Experience
- Proven experience and understanding in paid media and organic search (in-house or agency)
- Working knowledge of Google Ads, Meta Ads and SEO fundamentals
- Experience managing budgets and reporting on digital performance
- Strong communication skills, with the ability to engage non-specialist stakeholders
- Ability to work independently and manage competing priorities
Beneficial Skills & Experience
- Experience in travel, tourism or a niche consumer sector
- Experience working with or managing an external digital agency
- An interest in the strategic role of digital within a wider marketing mix
Benefits
- Competitive salary ranging from £40,000 to £50,000, depending on experience
- Performance-related bonus scheme
- 24 days annual leave, increasing with length of service up to 27 days, plus all public holidays
- Contributory workplace pension scheme
- Healthcare cashback plan
- Cycle to Work scheme
- Flexible hybrid-working programme, supporting a healthy work–life balance
Digital Marketing Lead in Derby employer: Rayburn Tours Ltd
Join our vibrant, family-run group travel company in Derby as a Digital Marketing Lead, where you'll have the unique opportunity to shape our digital marketing strategy from the ground up. We offer a supportive work culture that values collaboration and personal development, alongside competitive benefits such as a performance-related bonus scheme, flexible hybrid-working options, and generous annual leave. With a focus on inspiring travel experiences, we are committed to fostering your growth and success within our dynamic team.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Lead in Derby
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Rayburn Tours Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Rayburn Tours Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Rayburn Tours Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Rayburn Tours Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Lead in Derby
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Rayburn Tours Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Rayburn Tours Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Rayburn Tours Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Rayburn Tours Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Rayburn Tours Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Rayburn Tours Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
