At a Glance
- Tasks: Lead innovative marketing strategies and drive UK student recruitment for a dynamic university.
- Company: Join a forward-thinking university committed to industry connections and student success.
- Benefits: Enjoy generous leave, hybrid working, and a competitive pension scheme.
- Other info: Collaborative environment with opportunities for professional growth and development.
- Why this job: Shape the future of education while making a real impact on student recruitment.
- Qualifications: Proven experience in marketing and recruitment within higher education or similar sectors.
The predicted salary is between 36000 - 60000 £ per year.
Shape the future of our industry-connected university. We are seeking an ambitious and experienced Deputy Director of Marketing, Brand and UK Student Recruitment to play a critical leadership role in driving our brand, marketing and student recruitment performance. Reporting to the Director of Marketing, Communications and Engagement, you will lead the development and delivery of high-impact marketing and recruitment activity for UK markets, while contributing to global brand growth in partnership with our international recruitment teams. This is a senior, influential role for a strategic marketer and leader who thrives in a fast-paced, creative environment and is motivated by delivering measurable impact.
As Deputy Director, you will:
- Lead Ravensbourne's marketing, brand and UK student recruitment strategy, ensuring alignment with institutional priorities and growth targets.
- Act as a brand guardian, championing a consistent, compelling and distinctive Ravensbourne identity across all channels.
- Take senior responsibility for UK student recruitment marketing and widening participation across pre-degree, undergraduate, postgraduate and professional provision.
- Drive integrated, data-led marketing campaigns across the full recruitment funnel - from awareness to enrolment.
- Provide strategic oversight of the University website, social media and digital performance, ensuring strong user experience and conversion.
- Lead and develop marketing, recruitment, content, campaigns and events teams, fostering innovation, collaboration and high performance.
- Oversee a portfolio of student recruitment and reputation-building events, including open days, applicant events and graduation.
- Use insight, analytics and performance reporting to inform decision-making, optimise investment and demonstrate ROI.
- Build strong partnerships across academic schools, professional services and external agencies.
- Deputise for the Director of Marketing, Communications and Engagement as required.
The Candidate
You will be a senior marketing and recruitment professional with substantial experience in higher education or a comparable sector. You will bring:
- A strong track record of delivering student recruitment growth through strategic, integrated marketing.
- Deep understanding of the UK student recruitment lifecycle and the wider higher education landscape.
- Experience leading multi-disciplinary teams and managing significant budgets.
- Advanced capability in data-driven decision-making, performance reporting and campaign optimisation.
- Confidence working with senior stakeholders and influencing at institutional level.
- A commitment to equality, diversity and inclusion, widening participation and ethical recruitment.
- A collaborative, forward-thinking leadership style aligned with Ravensbourne's values.
Professional qualifications and membership of relevant marketing or sector bodies are desirable.
Benefits:
- Generous leave.
- We operate a hybrid working model of on-site and working from home for most of our posts.
- Competitive Pension Scheme.
- An Employee Assistance programme.
- A cycle-to-work scheme.
Deputy Director of Marketing, Brand and UK Student Recruitment in City of London employer: Ravensbourne University London
Ravensbourne University is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the higher education sector. With a commitment to employee growth, we offer generous leave, a competitive pension scheme, and a hybrid working model that promotes work-life balance. Join us to lead transformative marketing strategies while collaborating with passionate teams dedicated to shaping the future of our university.
Contact Details:
Ravensbourne University London Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Deputy Director of Marketing, Brand and UK Student Recruitment in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ravensbourne University London and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ravensbourne University London are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ravensbourne University London on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ravensbourne University London. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Deputy Director of Marketing, Brand and UK Student Recruitment in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ravensbourne University London. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ravensbourne University London:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ravensbourne University London’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ravensbourne University London
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ravensbourne University London will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ravensbourne University London, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
