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- Tasks: Lead innovative marketing strategies and drive UK student recruitment for a dynamic university.
- Company: Join a forward-thinking university committed to industry connections and student success.
- Benefits: Enjoy generous leave, hybrid working, and a competitive pension scheme.
- Why this job: Shape the future of education while making a real impact on student recruitment.
- Qualifications: Proven experience in marketing and recruitment within higher education or similar sectors.
- Other info: Collaborative environment with opportunities for professional growth and development.
The predicted salary is between 36000 - 60000 £ per year.
Shape the future of our industry-connected university. We are seeking an ambitious and experienced Deputy Director of Marketing, Brand and UK Student Recruitment to play a critical leadership role in driving our brand, marketing and student recruitment performance. Reporting to the Director of Marketing, Communications and Engagement, you will lead the development and delivery of high-impact marketing and recruitment activity for UK markets, while contributing to global brand growth in partnership with our international recruitment teams. This is a senior, influential role for a strategic marketer and leader who thrives in a fast-paced, creative environment and is motivated by delivering measurable impact.
As Deputy Director, you will:
- Lead Ravensbourne's marketing, brand and UK student recruitment strategy, ensuring alignment with institutional priorities and growth targets.
- Act as a brand guardian, championing a consistent, compelling and distinctive Ravensbourne identity across all channels.
- Take senior responsibility for UK student recruitment marketing and widening participation across pre-degree, undergraduate, postgraduate and professional provision.
- Drive integrated, data-led marketing campaigns across the full recruitment funnel - from awareness to enrolment.
- Provide strategic oversight of the University website, social media and digital performance, ensuring strong user experience and conversion.
- Lead and develop marketing, recruitment, content, campaigns and events teams, fostering innovation, collaboration and high performance.
- Oversee a portfolio of student recruitment and reputation-building events, including open days, applicant events and graduation.
- Use insight, analytics and performance reporting to inform decision-making, optimise investment and demonstrate ROI.
- Build strong partnerships across academic schools, professional services and external agencies.
- Deputise for the Director of Marketing, Communications and Engagement as required.
The Candidate
You will be a senior marketing and recruitment professional with substantial experience in higher education or a comparable sector. You will bring:
- A strong track record of delivering student recruitment growth through strategic, integrated marketing.
- Deep understanding of the UK student recruitment lifecycle and the wider higher education landscape.
- Experience leading multi-disciplinary teams and managing significant budgets.
- Advanced capability in data-driven decision-making, performance reporting and campaign optimisation.
- Confidence working with senior stakeholders and influencing at institutional level.
- A commitment to equality, diversity and inclusion, widening participation and ethical recruitment.
- A collaborative, forward-thinking leadership style aligned with Ravensbourne's values.
Professional qualifications and membership of relevant marketing or sector bodies are desirable.
Benefits:
- Generous leave.
- We operate a hybrid working model of on-site and working from home for most of our posts.
- Competitive Pension Scheme.
- An Employee Assistance programme.
- A cycle-to-work scheme.
Deputy Director of Marketing, Brand and UK Student Recruitment in City of London employer: Ravensbourne University London
Contact Detail:
Ravensbourne University London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Deputy Director of Marketing, Brand and UK Student Recruitment in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to alumni or professionals in your field. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements and projects. This is your chance to showcase your creativity and strategic thinking, especially in marketing. Make it visually appealing and easy to navigate!
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their brand and marketing strategies, and think about how you can contribute to their goals. Practice common interview questions and come armed with examples of your past successes.
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for talented individuals who are passionate about making an impact. Keep an eye on our job listings and make sure your application stands out by tailoring it to the role.
We think you need these skills to ace Deputy Director of Marketing, Brand and UK Student Recruitment in City of London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for marketing and student recruitment shine through. We want to see how your experience aligns with our mission at Ravensbourne and how you can contribute to shaping the future of our university.
Tailor Your CV: Make sure your CV is tailored specifically for this role. Highlight your achievements in strategic marketing and student recruitment, and don’t forget to mention any experience you have with data-driven decision-making. We love seeing how you’ve made an impact in previous roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for the Deputy Director position. Be sure to address how you can lead our marketing strategy and enhance our brand identity. Keep it engaging and personal – we want to get to know you!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets to us directly. Plus, you’ll find all the details about the role and our values there, which can help you tailor your application even further.
How to prepare for a job interview at Ravensbourne University London
✨Know Your Stuff
Make sure you thoroughly understand the role of Deputy Director of Marketing, Brand and UK Student Recruitment. Familiarise yourself with Ravensbourne's brand identity, recent marketing campaigns, and their approach to student recruitment. This will help you speak confidently about how your experience aligns with their goals.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading teams and driving successful marketing strategies. Be ready to discuss how you've fostered collaboration and innovation in previous roles, as this is crucial for a senior position like this one.
✨Data-Driven Decision Making
Since the role involves data-led marketing campaigns, come prepared to discuss specific instances where you've used analytics to inform your decisions. Highlight any tools or methodologies you've employed to optimise campaigns and demonstrate ROI.
✨Engage with Their Values
Ravensbourne values equality, diversity, and inclusion, so be sure to express your commitment to these principles. Share experiences that reflect your dedication to widening participation and ethical recruitment, showing that you align with their mission and culture.
