Digital and Social Media Senior Executive in Warrington

A rewarding place to work. At Rathbones, we invest in everyone's tomorrow that includes our people. We are always looking for future talent, and we can help you build a rewarding career with clear paths to progression and the opportunity to share in the success of our business.

About the Role

This role is primarily focused on leading Rathbones social media activity and building an engaged audience. You'll own our social channels and ensure we continually innovate in our use of them, while also advising colleagues on how to create great social content. You'll also work across other digital marketing and marketing technology, including supporting colleagues to build excellent user experiences on digital channels.

What you'll be responsible for:

• Management and governance of all our social media accounts, and our relationships with the social media platforms.
• Ownership of our social media management technology and ensuring our colleagues can use it to the best of its capability.
• Creation of an overarching social media strategy based on input from audience owners.
• Driving how our brand narrative is told on social media.
• Helping colleagues create great content tailored to social media through the creation of a social media playbook and templates, and then ensuring best practices are followed.
• Ensuring content shared across social media channels is consistent in tone, aligned with brand guidelines, and coherent to audiences across platforms.
• Maintaining a strategic, audience-led content calendar across all platforms to ensure coherence, timeliness, and alignment with business priorities.
• Steering all social listening by monitoring social media engagements and ensuring relevant colleagues are engaged on matters requiring their attention.
• Community management by way of triaging of responses required to social media activity into the organisation.
• Management of our review platforms primarily Google Reviews and Trustpilot and response coordination to ensure positive outcomes for users.
• Fostering of a community of engaged social media stakeholders.
• Social media reporting by platform and collectively across all social channels that includes interpretation of performance data to provide actionable insights that improve social media performance and inform broader marketing activity.
• Innovating with social media, including fostering the introduction of new platform features, new content types, new ways of telling stories and new channels to enter.
• Supporting reputational risk management by flagging and escalating potentially sensitive or non-compliant content and engagements.
• Collaborating with our employee advocacy team in helping our colleagues make the most of social media.
• Management and optimisation of our presence on Google Maps, Apple Maps and Bing Maps.
• Be the primary go-to-person for colleagues who need help with editing the website.
• Supporting search engine and large language model visibility by applying basic SEO principles to social media posts and website updates.
• Assisting with updates to the company website using the CMS (e.g. publishing content, correcting issues, maintaining brand consistency), and supporting on larger changes.
• Support peaks of demand and provide cover for MarTech services managers.

About you

• Significant experience in a social media/digital marketing role either client-side or agency-side.
• Degree educated and marketing qualifications preferred.
• Financial services experience preferred.
• A modern, digital marketer with an in-depth understanding of social media.
• Continually pushing for improvement in the performance and presence of our social media activity.
• An eye for creative but also total comfort in analysing performance data and drawing out insights and next steps from it.
• Strong native social media channel and business manager experience including across LinkedIn, Facebook, Instagram, X, TikTok, SnapChat, YouTube.
• Social media channel management software experience such as Sprout Social, Hootsuite, Sprinklr.
• Experience with best practice in managing Google reviews and Trustpilot reviews.
• Website Content Management System operating experience, with the ability to code in HTML and CSS a plus.
• Ability to coordinate a wide range of stakeholders and deliveries.