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For Companies At a Glance
- Tasks: Lead our brand reputation in personal finance media and create engaging content.
- Company: Join Rathbones, a trusted name in investment and wealth management for generations.
- Benefits: Enjoy a diverse, inclusive workplace with opportunities for growth and meaningful work.
- Why this job: Make a real impact on brand visibility while working with passionate professionals.
- Qualifications: Experience in personal finance media, excellent writing skills, and a creative mindset required.
- Other info: We value diversity and encourage applications from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
Rathbones provides individual investment and wealth management services for private clients, charities, trustees and professional partners. We have been trusted for generations to manage and preserve our clients’ wealth.
Our tradition of investing and acting responsibly has been with us from the beginning and continues to lead us forward. Our ambition is to be recognised as the UK’s most responsible wealth manager.
We see it as our responsibility to invest for everyone’s tomorrow. That means doing the right thing for our clients and for others too. Keeping the future in mind when we make decisions today. Looking beyond the short term for the most sustainable outcome. This is how we build enduring value for our clients, make a wider contribution to society and create a lasting legacy. Thinking, acting and investing responsibly.
Role Title: Personal Finance Press Senior Manager
Department: Client Office
Location: London
Contract Type: Permanent
Reporting to: Director of Corporate Communications and Affairs
The Role
To drive our consumer brand reputation with the personal finance media, building visibility and positive sentiment with customers and other external stakeholders to support our wider communications and growth strategy.
Outcomes of the Role
- To help develop a positive brand narrative for key consumer audiences in line with our brand positioning and corporate brand narrative, working as part of a growing team
- To develop a systematic media engagement strategy and ensure appropriate frequency of contact with key journalists across personal finance media
- To proactively and reactively write cut-through content that aligns to these audiences and that both drives media interest and can be leveraged more widely
- To maintain, build and support spokespeople within the business, creating a platforms for their voice across print, , online broadcast and social media.
- To support and enable B2C marketing campaigns aligning the PR approach to the goals of these campaigns, producing relevant thought leadership that can be amplified by the media agreed as part of the overall comms strategy
- To orchestrate appropriate awards submissions to enhance the credentials of the business providing support on crafting the narrative in line with our broader consumer and corporate narrative
Knowledge, Skills, and Experience
- A journalist / former journalist with experience in personal finance media
- Client-side experience valuable but not essential, in house or agency experience is desirable
- Excellent writing skills
- Strong understanding of personal finance, and of savings and investments – also the wider financial services sector is essential.
- Excellent relationships in the personal finance media
- Outstanding ability to mobilise at short notice on reactive press inquiries
- A creative thinker who can write own pieces of content and pitch them to the personal finance media getting them published
- A team player who understands the connection between PR and marketing, and can balance their own agenda with the support of marketing campaigns and work collaboratively with a wide range of internal stakeholders
- Knows how to write for SEO and in line with regulatory standards
- Knows how to write content for social media
- Experienced with different types of media: print, broadcast and social.
Life at Rathbones
We aim to become an employer of choice for the wealth management sector, to achieve this we are working hard to build a diverse, equal, and inclusive workplace that motivates, develops and embraces the strengths of all our colleagues. Being part of Rathbones means you will join a team of passionate professionals in a successful culture that cares for its people. At Rathbones, we provide meaningful work, opportunities, and a voice to all.
We are committed to building a team that is made up of diverse skills, experiences and abilities and encourage applications from all backgrounds. We welcome individuals who share our values – those that are passionate about client service, operate with the highest levels of integrity and have a strong results focus.
Personal Finance Press Senior Manager employer: Rathbones Group Plc
Contact Detail:
Rathbones Group Plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Personal Finance Press Senior Manager
✨Tip Number 1
Familiarize yourself with Rathbones' brand narrative and values. Understanding how they position themselves in the market will help you align your approach and demonstrate that you are a good fit for their culture.
✨Tip Number 2
Build relationships with key journalists in the personal finance media before applying. Engaging with them on social media or through networking events can give you insights into what they look for in stories, which is crucial for this role.
✨Tip Number 3
Stay updated on current trends in personal finance and the wider financial services sector. Being knowledgeable about recent developments will not only help you in interviews but also show your passion for the industry.
✨Tip Number 4
Prepare to discuss your experience with both proactive and reactive media strategies. Be ready to share examples of how you've successfully engaged with the media in the past, as this will be a key aspect of the role.
We think you need these skills to ace Personal Finance Press Senior Manager
Some tips for your application 🫡
Understand the Company Values: Familiarize yourself with Rathbones' commitment to responsible investing and client service. Reflect these values in your application to demonstrate alignment with their mission.
Highlight Relevant Experience: Emphasize your background in personal finance media, including any journalistic experience. Showcase your writing skills and understanding of the financial services sector to stand out.
Craft a Compelling Narrative: Develop a strong personal brand narrative that aligns with Rathbones' corporate brand. Use specific examples of how you've successfully engaged with media or contributed to PR strategies in the past.
Tailor Your Application: Customize your CV and cover letter to reflect the specific requirements of the Personal Finance Press Senior Manager role. Mention your knowledge of SEO, social media content creation, and your ability to work collaboratively with marketing teams.
How to prepare for a job interview at Rathbones Group Plc
✨Show Your Passion for Personal Finance
Make sure to express your enthusiasm for personal finance and wealth management during the interview. Share examples of how you've engaged with this sector, whether through previous roles or personal interests, to demonstrate your commitment to the field.
✨Highlight Your Media Relationships
Discuss your existing relationships with journalists in the personal finance media. Be prepared to share specific examples of how you've successfully collaborated with media professionals to enhance brand visibility and reputation.
✨Demonstrate Your Writing Skills
Since excellent writing skills are crucial for this role, bring samples of your work that showcase your ability to create engaging content. Be ready to discuss your writing process and how you tailor content for different media platforms.
✨Understand the Brand Narrative
Familiarize yourself with Rathbones' brand positioning and corporate narrative before the interview. Be prepared to discuss how you would contribute to developing a positive brand narrative and align PR strategies with marketing campaigns.
