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For Companies At a Glance
- Tasks: Create engaging content that simplifies complex financial concepts for diverse audiences.
- Company: Join Rathbones Group Plc, a leader in wealth management and financial planning.
- Benefits: Enjoy a full-time role with opportunities for creativity and collaboration in a dynamic environment.
- Why this job: Make a real impact by educating clients on financial planning while developing your writing skills.
- Qualifications: Experience in content writing, preferably in finance, with strong editing and SEO skills required.
- Other info: Work closely with financial experts and marketing teams to produce high-quality materials.
The predicted salary is between 28800 - 48000 £ per year.
The role is pivotal to Marketing by transforming complex financial concepts into clear, engaging and accessible content for key audiences. The role supports our need to articulate the benefits of financial planning by producing high-quality written materials including articles, guides, client communications and technical documents which inform, educate and empower prospects and clients.
Outcomes of the Role
- Develop and deliver high-quality content that explains complex financial planning concepts in an engaging and accessible manner.
- Produce a range of content formats, including blog posts, articles, whitepapers, newsletters, and social media posts, tailored to the needs of wealth management clients.
- Collaborate with financial planners, product experts, and marketing teams to ensure content aligns with the company's messaging and supports business development goals.
- Create content that addresses key stages of the financial planning journey, from early wealth accumulation to retirement and legacy planning.
- Optimize content for SEO to increase website traffic and improve visibility in search engine rankings.
- Maintain a consistent brand voice and tone across all written materials, reinforcing trust and expertise in financial planning.
- Regularly update content to reflect changes in financial regulations, products, and market conditions, ensuring accuracy and compliance.
- Leverage client insights and feedback to craft content that resonates with target audiences and supports lead generation and client retention.
Knowledge & Experience
- Proven experience as a content writer, preferably in the financial services or wealth management industry, with a focus on financial planning topics.
- Excellent writing and editing skills, with the ability to translate complex financial concepts into clear, engaging content.
- Knowledge of SEO best practices to optimize content for search engines and increase organic traffic.
- Strong collaboration skills to work effectively with financial planners, product teams, and marketing.
- Familiarity with financial products and services, particularly in areas such as retirement planning, investment strategies, and tax-efficient wealth management.
- Attention to detail to ensure content accuracy, compliance with regulations, and alignment with brand guidelines.
- Ability to adapt writing style to different formats and platforms, from long-form articles to social media posts.
- Strong project management skills to handle multiple content initiatives and meet deadlines.
- Creativity and problem-solving skills to produce content that stands out in a competitive landscape.
- Knowledge of financial regulations and how they impact financial planning communication, ensuring all content is compliant with relevant laws and standards.
Financial Planning Content Writer employer: Rathbones Group Plc
Contact Detail:
Rathbones Group Plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Financial Planning Content Writer
✨Tip Number 1
Familiarise yourself with the latest trends in financial planning and wealth management. This will not only help you understand the content you'll be creating but also demonstrate your passion and knowledge during interviews.
✨Tip Number 2
Network with professionals in the financial services industry, especially those involved in content creation. Attend relevant events or join online forums to build connections that could lead to valuable insights and potential referrals.
✨Tip Number 3
Showcase your writing skills by creating a portfolio that includes samples of financial content you've produced. Tailor these samples to reflect the types of materials mentioned in the job description, such as articles and guides.
✨Tip Number 4
Stay updated on SEO best practices, as this role requires optimising content for search engines. Consider taking an online course or reading up on the latest strategies to enhance your skill set and make your application stand out.
We think you need these skills to ace Financial Planning Content Writer
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Financial Planning Content Writer role. Familiarise yourself with the types of content you'll be creating and the target audience.
Tailor Your CV: Highlight your relevant experience in financial writing or content creation. Make sure to include specific examples of how you've transformed complex financial concepts into engaging content, as this is a key aspect of the role.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for financial planning and your ability to communicate complex ideas clearly. Mention any collaboration experience with financial planners or marketing teams, as this will demonstrate your fit for the role.
Showcase Your Writing Skills: Include samples of your previous work that align with the job description. This could be blog posts, articles, or any other relevant content that demonstrates your ability to write clearly and engagingly about financial topics.
How to prepare for a job interview at Rathbones Group Plc
✨Showcase Your Writing Skills
Prepare samples of your writing that demonstrate your ability to simplify complex financial concepts. Tailor these samples to reflect the types of content the company produces, such as articles or guides.
✨Understand Financial Planning
Brush up on key financial planning topics relevant to the role. Be ready to discuss how you would approach writing about subjects like retirement planning or investment strategies in an engaging way.
✨Familiarise Yourself with SEO
Since optimising content for search engines is crucial, be prepared to discuss your knowledge of SEO best practices. Share examples of how you've successfully increased visibility for previous content.
✨Demonstrate Collaboration Skills
Highlight your experience working with financial planners and marketing teams. Be ready to discuss how you can effectively collaborate to ensure content aligns with business goals and messaging.
