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For Companies At a Glance
- Tasks: Lead our corporate brand narrative and boost visibility in media.
- Company: Join Rathbones, a trusted name in investment and wealth management for generations.
- Benefits: Enjoy a diverse, inclusive workplace with opportunities for growth and meaningful work.
- Why this job: Make a real impact on brand reputation while working with passionate professionals.
- Qualifications: Ideal candidates are former journalists with PR experience and excellent writing skills.
- Other info: We value diversity and encourage applications from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
Rathbones provides individual investment and wealth management services for private clients, charities, trustees and professional partners. We have been trusted for generations to manage and preserve our clients’ wealth.
Our tradition of investing and acting responsibly has been with us from the beginning and continues to lead us forward. Our ambition is to be recognised as the UK’s most responsible wealth manager.
We see it as our responsibility to invest for everyone’s tomorrow. That means doing the right thing for our clients and for others too. Keeping the future in mind when we make decisions today. Looking beyond the short term for the most sustainable outcome. This is how we build enduring value for our clients, make a wider contribution to society and create a lasting legacy. Thinking, acting and investing responsibly.
Role Title: Corporate Brand Reputation Senior Manager
Department: Client Office
Location: London
Contract Type: Permanent
Reporting to: Director of Corporate Communications and Affairs
The Role
To drive our corporate brand reputation and narrative, achieving a level of positive amplification of our brand narrative that drives visibility and positive sentiment in the media, building overall brand awareness and reputation.
Outcomes of the Role
- To help develop and deliver a positive corporate brand narrative for key media and external audiences, cascading it to our website, social media handles, annual report, corporate responsibility report, social media in partnership with the Director of Corporate Affairs and liaising with other key senior execs/ stakeholders.
- To support the Director in orchestrating and delivering the overall corporate communications and media engagement strategy
- To maintain proactive relationships with the financial, business and other key national media, organising events and other touchpoints
- To identify, suggest, write and build proactive stories, initiatives, campaigns and other cut-through content that both drives the central corporate narrative and generates coverage in target media
- Ensure content is leveraged across other channels and touchpoints (i.e. email marketing social media, blog for SEO purposes etc)
- To support and help manage external PR agencies and other suppliers to track progress and ensure measurable delivery against the corporate communications strategy and goals
- To support, help to manage and monitor both issues and crisis management, also working as needed with other teams and involving social media
- To lead a programme of activity that builds our senior execs’ profiles in the media (with profiles, thought leadership, comment, events and so on)
- To orchestrate our corporate awards submissions for the business in PR and communications
Knowledge, Skills, and Experience
- Ideally a former journalist who also have experience of working in PR and communications, either in house or agency
- Client-side experience valuable but not essential, agency or direct is a must
- Excellent writing skills, including for media and social media, also SEO
- Strong understanding of, and ideally experience and contacts in, business finance and, ideally good understanding of financial services and the wealth and asset management sectors
- Excellent relationships and understanding of business and financial media, online, print, broadcast etc, with proven ability to connect and drive interest
- Outstanding ability to mobilise at short notice on reactive press inquiries
- A creative thinker who can write own pieces of content and pitch them
- A team player who understands the connection between PR, marketing, and related functions and can balance their own agenda with wider brand campaigns also working effectively with a wide range of internal stakeholders
- Strong awareness of process, planning and organisation needed to deliver integrated and strategic communications across stakeholders and channels
Life at Rathbones
We aim to become an employer of choice for the wealth management sector, to achieve this we are working hard to build a diverse, equal, and inclusive workplace that motivates, develops and embraces the strengths of all our colleagues. Being part of Rathbones means you will join a team of passionate professionals in a successful culture that cares for its people. At Rathbones, we provide meaningful work, opportunities, and a voice to all.
We are committed to building a team that is made up of diverse skills, experiences and abilities and encourage applications from all backgrounds. We welcome individuals who share our values – those that are passionate about client service, operate with the highest levels of integrity and have a strong results focus.
Corporate Brand Reputation Senior Manager employer: Rathbones Group Plc
Contact Detail:
Rathbones Group Plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Corporate Brand Reputation Senior Manager
✨Tip Number 1
Familiarize yourself with Rathbones' corporate brand narrative and values. Understanding our commitment to responsible investing and client service will help you align your approach and demonstrate how you can contribute to enhancing our brand reputation.
✨Tip Number 2
Network with professionals in the financial services and wealth management sectors. Building relationships with key media contacts and industry leaders can provide valuable insights and opportunities that will be beneficial in your role as a Corporate Brand Reputation Senior Manager.
✨Tip Number 3
Stay updated on current trends and issues in PR and communications, especially within the financial sector. This knowledge will enable you to craft relevant stories and campaigns that resonate with our target audiences and enhance our corporate narrative.
✨Tip Number 4
Prepare to showcase your creative thinking and writing skills. Be ready to present examples of content you've created that successfully engaged audiences or generated media coverage, as this will highlight your ability to drive our brand narrative effectively.
We think you need these skills to ace Corporate Brand Reputation Senior Manager
Some tips for your application 🫡
Understand the Company Values: Before you start writing your application, take some time to understand Rathbones' commitment to responsible investing and their ambition to be recognized as the UK’s most responsible wealth manager. Reflect this understanding in your application.
Highlight Relevant Experience: Make sure to emphasize any previous experience in PR and communications, especially if you have a background in journalism. Provide specific examples of how you've successfully managed corporate narratives or media relations.
Showcase Your Writing Skills: Since excellent writing skills are crucial for this role, include samples of your writing that demonstrate your ability to create engaging content for various platforms, including media releases and social media posts.
Demonstrate Strategic Thinking: In your application, illustrate your ability to think strategically about brand reputation and communications. Discuss any past experiences where you developed and executed successful communication strategies.
How to prepare for a job interview at Rathbones Group Plc
✨Understand the Corporate Narrative
Make sure you have a deep understanding of Rathbones' corporate brand narrative. Be prepared to discuss how you can contribute to amplifying this narrative through various media channels and touchpoints.
✨Showcase Your Writing Skills
Since excellent writing skills are crucial for this role, bring samples of your previous work that demonstrate your ability to craft compelling content for different platforms, including social media and press releases.
✨Leverage Your Media Contacts
Highlight any existing relationships you have with business and financial media. Be ready to discuss how you would utilize these connections to enhance Rathbones' visibility and reputation in the market.
✨Demonstrate Crisis Management Experience
Prepare examples from your past experiences where you successfully managed issues or crises. This will show your capability to handle challenging situations and maintain the brand's integrity under pressure.
