Talent Marketing and Employer Brand Manager

At Rathbones, we help people invest their money well, so they can live well. That means more than financial returns – it’s about helping people feel confident in their decisions and supported in their future. We don’t just manage money, we guide people through life’s big moments, helping them stay on track and focus on what matters most.

We’re proud to be one of the UK’s leading wealth managers, with £113.6bn in assets under management (as of March 2026) and 20+ offices across the UK and Channel Islands. We’re a FTSE 250 company with national reach and a local feel – and we’re growing.

This is a fantastic opportunity to shape how the next generation of talent discovers, experiences and joins Rathbones. We're looking for a Talent Marketing & Employer Brand Manager to lead the launch of talent marketing for the Rathbones Institute, our flagship development programme designed to build a world-class pipeline of future talent and strengthen our position as the employer of choice in wealth management.

Joining at a pivotal moment, you'll play a key role in bringing the Institute to life, creating compelling campaigns, content and experiences that attract exceptional people and showcase what makes a career at Rathbones different. Working across Talent Acquisition, People, Marketing and Learning & Development, you'll help define our employer brand, influence how we're seen in the market and leave a lasting legacy through a talent marketing strategy that sets us up for long-term success.

What you’ll be responsible for:

• Shape our talent marketing strategy: Take ownership of the Rathbones Institute's talent marketing strategy, defining how we attract exceptional and diverse talent through engaging campaigns, innovative channels and targeted audience approaches.
• Lead a flagship launch campaign: Play a pivotal role in bringing the Rathbones Institute to market, designing and delivering high-profile, multi-channel campaigns across social media, careers platforms, events and paid media to drive awareness and attract outstanding talent.
• Partner with industry experts: Work with leading talent marketing, creative and employer brand agencies, building strong partnerships and influencing high-quality work that delivers measurable results and elevates the Rathbones brand.
• Create compelling content that inspires: Bring the Rathbones Institute to life through engaging storytelling, colleague spotlights, videos, social media content and careers site copy that showcase our culture, opportunities and purpose.
• Build our external talent brand presence: Own and develop the Institute's presence across our careers website, LinkedIn, Glassdoor and other key channels, helping to position Rathbones as a destination employer within wealth management.
• Enhance the candidate experience: Collaborate with Talent Acquisition and People teams to create a seamless and engaging candidate journey, ensuring every interaction reflects the quality of the Rathbones experience from first touchpoint through to onboarding.
• Use data to drive success: Measure and optimise campaign performance through insight-led decision making, tracking key metrics and demonstrating the tangible impact of talent marketing on attracting and hiring great people.
• Help shape our employer brand: Contribute to the evolution of Rathbones' employer brand and Employee Value Proposition, creating messaging that resonates with different talent audiences while strengthening our market reputation.
• Influence how Rathbones tells its story: Work closely with Communications, Marketing and Brand teams to ensure our talent messaging is aligned with the wider Rathbones narrative and consistently reflects who we are as a business.
• Build relationships across the business: Engage with senior stakeholders, programme sponsors and colleagues throughout Rathbones to uncover inspiring stories, gather insight and champion our talent agenda.
• Create a lasting legacy: Establish meaningful processes, partnerships and ways of working that will continue to support Rathbones' talent ambitions well beyond the life of the contract.

About you:

• You bring significant experience in talent marketing, employer branding, recruitment marketing or a related communications role, with a strong track record of creating campaigns that attract and engage top talent.
• You're energised by the opportunity to make an impact quickly, thriving in fast-paced environments where you can take ownership, make decisions and turn ideas into action.
• You're a strategic thinker and hands-on deliverer, confident developing talent marketing strategies, selecting the right channels and managing budgets to maximise results.
• You know how to get the very best from agency partners, with experience briefing and managing creative, media and employer brand specialists to deliver high-quality, measurable outcomes.
• You're a natural storyteller with a strong content mindset, able to create engaging written, visual and digital content that resonates with different audiences and brings a brand to life.
• You're confident across a wide range of digital marketing channels, including social media, careers platforms, paid media and emerging recruitment marketing tools.
• You're commercially minded and data-driven, using insight and analytics to optimise campaigns, measure success and continuously improve performance.
• You build strong relationships with ease, collaborating effectively across Talent Acquisition, People, Marketing, Communications and senior stakeholders to achieve shared goals.
• You're highly organised and self-motivated, able to balance multiple priorities, manage competing deadlines and deliver high-quality work in a dynamic environment.
• You're genuinely passionate about people and careers, with a curiosity for what attracts, engages and retains great talent and a desire to create outstanding candidate experiences.
• An understanding of financial services, wealth management or professional services would be advantageous, but we're equally interested in talented marketers with the right skills, mindset and enthusiasm to learn.

Our offer to you:

We want everyone at Rathbones to fulfil their potential, in an environment where you are proud to work and feel like you belong. We offer a comprehensive remuneration package, which we review regularly, and benefits include:

• A company pension - 9% non-contributory or 10% if you contribute 5%
• Private medical insurance – Individual on joining, family after 1 year’s service
• Life assurance - 8 x salary
• Company share scheme
• Discretionary bonus
• Flexible holidays – purchase up to 5 additional days
• Green Car Scheme
• Family friendly policies – enhanced family leave for parents & carers
• Study support – study days and funding for courses and qualifications
• Season travel ticket loans
• Other voluntary benefits you can choose to suit you

Our employees can choose to take part in various social groups and communities to support their wellbeing, growth, development and sense of community. These include: Sports & Social Committees, Inclusion Networks, and the NextGen IM Network.

Life at Rathbones:

We aim to become an employer of choice for the wealth management sector, to achieve this we are working hard to build a diverse, equal, and inclusive workplace that motivates, develops and embraces the strengths of all our colleagues. Being part of Rathbones means you will join a team of passionate professionals in a successful culture that cares for its people.

We are committed to building a team that is made up of diverse skills, experiences and abilities and encourage applications from all backgrounds. We welcome individuals who share our values.

We’re a Disability Confident Employer (level 2) under the UK Government scheme. This means we’ve signed up to a set of commitments around how we recruit, retain and develop people with disabilities.

Mission:

We believe in playing the long game. That means building consistent results, earning trust and doing the right thing — for our clients, our colleagues and the communities we’re part of.

Our values shape how we work:

• We aim high
• We get it done
• We show we care
• We do the right thing

These aren’t just words on a wall. They guide how we treat each other, how we make decisions and how we build relationships that last.