Senior Manager, Financial Intermediaries Marketing

At Rathbones, we help people invest their money well, so they can live well. That means more than financial returns – it’s about helping people feel confident in their decisions and supported in their future. We don’t just manage money, we guide people through life’s big moments, helping them stay on track and focus on what matters most. We’re proud to be one of the UK’s leading wealth managers, with £113.6bn in assets under management (as of March 2026) and 20+ offices across the UK and Channel Islands. We’re a FTSE 250 company with national reach and a local feel – and we’re growing.

Join Rathbones at an exciting time as we shape our go-to-market strategy for 2027 and beyond for the intermediary wealth market. This is a high-impact role where you'll lead the development of marketing strategies and campaigns that strengthen our relationships with Independent Financial Advisers (IFAs) and drive business growth. Working closely with stakeholders across Rathbones and the wider Chief Commercial Office, you'll create compelling marketing campaigns, deliver engaging events and webinars, and use data-driven insights to maximise audience engagement.

If you enjoy bringing strategic ideas to life, building strong relationships, and seeing the direct impact of your work, this is a fantastic opportunity to help influence the future direction of one of the UK's leading wealth management firms.

What you’ll be responsible for:

• Development and execution of marketing strategies focused on wealth propositions such as discretionary fund management, MPS targeting IFAs (Independent Financial Advisers).
• Create multi-channel marketing plans designed to generate quality leads and increase FUM.
• Collaborate with distribution teams and internal stakeholders to align marketing strategies with business objectives.
• Oversee content creation, ensuring that messaging resonates with IFA audiences, addresses their needs and supports sales efforts.
• Leverage data-driven targeting and prospect database marketing to optimise campaign performance and maximise lead generation.
• Manage and monitor campaigns across digital channels, webinars, events, and social media.
• Ensure brand consistency across all marketing initiatives, in alignment with the overall company brand strategy.
• Provide in-depth reporting on campaign performance, offering insights and recommendations for optimisation.
• Stay informed on industry trends and adapt marketing strategies to meet changing market demands.
• Manage and mentor a team of marketing professionals, fostering a culture of innovation and high performance.

About you:

• Excellent understanding of the IFA market and the challenges facing this audience - Essential.
• Extensive experience in marketing to IFAs, particularly within the wealth management or financial services sector - Essential.
• Strong understanding of data-driven marketing and lead generation tactics, with expertise in multi-channel marketing, digital marketing, events, and traditional marketing - Essential.
• Good understanding of Salesforce and email marketing tools.
• Ability to collaborate with internal teams, including sales and distribution, to align marketing with business objectives.
• Excellent communication skills with the ability to present ideas clearly to stakeholders.
• Leadership experience with a proven track record of managing and developing marketing teams.
• Strong project management skills, with the ability to manage multiple campaigns.
• Knowledge of the financial services industry and regulatory environment affecting intermediaries.
• Ability to use marketing analytics tools to track and optimise campaign performance.
• Creative and strategic thinker with strong problem-solving skills, capable of driving innovation in marketing strategies.

Our offer to you:

We want everyone at Rathbones to fulfil their potential, in an environment where you are proud to work and feel like you belong. We offer a comprehensive remuneration package, which we review regularly, and benefits include:

• A company pension - 9% non-contributory or 10% if you contribute 5%
• Private medical insurance – Individual on joining, family after 1 year’s service
• Life assurance - 8 x salary
• Company share scheme
• Discretionary bonus
• Flexible holidays – purchase up to 5 additional days
• Green Car Scheme
• Family friendly policies – enhanced family leave for parents & carers
• Study support – study days and funding for courses and qualifications
• Season travel ticket loans
• Other voluntary benefits you can choose to suit you

Our employees can choose to take part in various social groups and communities to support their wellbeing, growth, development and sense of community. These include:

• Sports & Social Committees, such as cricket, football, netball, running, yoga, quiz nights, charity bake sales and much more.
• Inclusion Networks that help us drive change within the organisation such as Gender Balance, Multicultural, Abilities Count, Pride, Social Mobility, Generations, Menopause Matters@Rathbones’ and Armed Forces.
• The NextGen IM Network, which brings together a community of trainees from across the UK, who are all at the early stages of their careers and offers development opportunities, exposure across the business as well as peer support and connection.

Life at Rathbones:

We aim to become an employer of choice for the wealth management sector, to achieve this we are working hard to build a diverse, equal, and inclusive workplace that motivates, develops and embraces the strengths of all our colleagues. Being part of Rathbones means you will join a team of passionate professionals in a successful culture that cares for its people. At Rathbones, we provide meaningful work, opportunities, and a voice to all. We are committed to building a team that is made up of diverse skills, experiences and abilities and encourage applications from all backgrounds. We welcome individuals who share our values. We’re a Disability Confident Employer (level 2) under the UK Government scheme. This means we’ve signed up to a set of commitments around how we recruit, retain and develop people with disabilities.

If you require adjustments to apply for a role at Rathbones, please contact us via recruit@rathbones.com to let us know what adjustments you may need.

Mission:

We believe in playing the long game. That means building consistent results, earning trust and doing the right thing — for our clients, our colleagues and the communities we’re part of. Our values shape how we work: We aim high, We get it done, We show we care, We do the right thing. These aren’t just words on a wall. They guide how we treat each other, how we make decisions and how we build relationships that last.