At a Glance
- Tasks: Lead exciting marketing campaigns and events across London, Guildford, and Cambridge.
- Company: Join Rathbones, a dynamic company focused on client experiences and collaboration.
- Benefits: Enjoy flexible holidays, private medical insurance, and a generous pension scheme.
- Other info: Embrace a diverse and inclusive workplace with excellent career growth opportunities.
- Why this job: Make a real impact in a hands-on role while developing your marketing skills.
- Qualifications: Experience in event management and multi-channel marketing is a plus.
The predicted salary is between 60000 - 70089 £ per year.
We’ll be a highly visible, hands‑on role where you embed yourself within the offices, build strong relationships across a large stakeholder group, and confidently deputise when required. Join Rathbones as a Regional Marketing Manager and you will play a pivotal role across London, Guildford and Cambridge, working closely with the Head of London Regional Marketing to bring strategy to life at a local level.
You will take ownership of delivering impactful, end‑to‑end marketing campaigns focused on events and sponsorships, creating exceptional client experiences for private clients and occasionally for business owners and professionals. You will use data insight to shape and optimise campaign delivery while ensuring accuracy, accountability and seamless execution across a fast‑paced and high‑profile region. You will be based primarily in our London office (with hybrid working), but will also travel to Guildford and Cambridge roughly once each month, and attend events as required.
What you’ll be responsible for:
- Build strong, effective and collaborative internal relationships within the regional team and wider marketing teams to ensure we bring the best of Rathbones to all clients and prospects.
- Stakeholder Engagement: Confidence in developing and maintaining strong, effective relationships with stakeholders to drive the understanding of regional approach & support effective delivery of campaigns, strategic partnerships and initiatives.
- Be confident in deputising for the Head of London Regional Marketing at appropriate meetings, supporting & representing the team.
- Support the Head of London Regional Marketing in planning, creating and developing campaigns to achieve strategic objectives.
- Data-Driven Marketing: Using data driven insights to inform creative campaigns and marketing activity effectively targeting key audience segments, as well as engage and grow our existing client base.
- Event & Sponsorship Management: Own & lead planning and execution of regional events and sponsorships (virtual and in‑person), managing end‑to‑end logistics, supplier engagement, and hospitality coordination. Ensure compliance with Health & Safety, risk assessments, contracts, and GDPR.
- Strategic Partnerships: Own and lead on strategic partnerships within the region to identify opportunities for the region (and cross regional) and maximise benefits.
- Act as a key stakeholder for agencies, develop agency briefs and coordinate with external suppliers to effectively deliver on key marketing activations and partnerships, ensuring the highest quality is always delivered.
- Content Development: Be confident in drafting, proofreading, and editing marketing materials—including collateral and client communications—ensuring alignment with brand tone, compliance & working alongside stakeholders to develop local content pieces to be leveraged across all channels.
- Budgeting: Work effectively with a budget to activate campaigns. Working alongside Head of London Regional Marketing to actively report and manage budget forecasting, reconciliation, invoicing, and cost negotiation.
- Reporting: Clear understanding, ownership of and commitment to measuring and reporting on the commercial impact and outcomes of all campaigns undertaken.
About you:
- If you meet some of these criteria and are excited about the role, we encourage you to apply.
- End‑to‑end experience of, and a passion for, managing and executing events and sponsorship programmes aimed at delivering exceptional client experiences for high‑net‑worth clients and prospective clients.
- Proven experience in inputting and delivery of multi‑channel marketing campaigns.
- Experience of driving collaboration and coaching other team members to improve skillsets and delivery.
- Ability to evaluate and provide objective feedback on concepts and creative execution.
- Superb project management and organisational skills.
- Strong attention to detail, and confident articulation and delivery.
- Knowledge of importance of brand guidelines and consistency with events and sponsorship activation; ability to map client and prospect journeys.
- Experience of working and negotiating with suppliers and agencies.
- Deliver and work to tight deadlines, multi‑tasking and ability to time manage own work effectively, as well as providing direct support to peers and others in the Regional team.
- Understanding & effectively adhere to financial services compliance regulations.
- Events management and multi‑channel digital campaign experience within set budgets.
- Strong and demonstrable stakeholder management experience, at senior levels with the ability to influence decisions.
- Previous experience within the Wealth Management Industry and working with high‑net‑worth clients is ideal, however experience with a financial services environment or a corporate environment is also great.
- Marketing or business‑related qualification desirable but not essential.
- Experience with Salesforce would be useful, but is not essential.
Our offer to you:
We want everyone at Rathbones to fulfil their potential, in an environment where you are proud to work and feel like you belong. We offer a comprehensive remuneration package, which we review regularly, and benefits include:
- A company pension - 9% non‑contributory or 10% if you contribute 5%
- Private medical insurance – Individual on joining, family after 1 year’s service
- Life assurance - 8 x salary
- Company share scheme
- Discretionary bonus
- Flexible holidays – purchase up to 5 additional days
- Green Car Scheme
- Family friendly policies – enhanced family leave for parents & carers
- Study support – study days and funding for courses and qualifications
- Season travel ticket loans
- Other voluntary benefits you can choose to suit you
We are committed to building a team that is made up of diverse skills, experiences and abilities and encourage applications from all backgrounds. We welcome individuals who share our values. We’re a Disability Confident Employer (level 2) under the UK Government scheme. This means we’ve signed up to a set of commitments around how we recruit, retain and develop people with disabilities.
Regional Marketing Manager - London South East employer: Rathbone Brothers
Rathbones is an exceptional employer that fosters a collaborative and inclusive work culture, offering a dynamic environment for the Regional Marketing Manager role in London. With a strong focus on employee growth, we provide comprehensive benefits including a generous pension scheme, private medical insurance, and study support, ensuring our team members can thrive both personally and professionally. Our commitment to diversity and inclusion, alongside flexible working arrangements, makes Rathbones a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Marketing Manager - London South East
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Rathbone Brothers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Rathbone Brothers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Rathbone Brothers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Rathbone Brothers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Regional Marketing Manager - London South East
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Rathbone Brothers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Rathbone Brothers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Rathbone Brothers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Rathbone Brothers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Rathbone Brothers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Rathbone Brothers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
