Business Owners Marketing Manager

At Rathbones, we help people invest their money well, so they can live well. That means more than financial returns – it’s about helping people feel confident in their decisions and supported in their future. We don’t just manage money, we guide people through life’s big moments, helping them stay on track and focus on what matters most. We’re proud to be one of the UK’s leading wealth managers, with over £109bn in assets under management and 20+ offices across the UK and Channel Islands. We’re a FTSE 250 company with national reach and a local feel – and we’re growing.

About the Role

In this role you will create tailored marketing strategies to engage professional Business Owners. The role focuses on increasing brand awareness and engagement through thought leadership, networking, and cross‑sell opportunities, ensuring alignment with business goals. You will own the end‑to‑end marketing plans to ensure optimal delivery. We’re a collaborative, supportive team and you’ll be joining us at a pivotal moment in our growth which will allow you to make a real impact. In this role, you’ll own your segment, immerse yourself in the world of business owners, and become the go‑to expert. It’s a unique chance to broaden your skills, grow with the business, and help shape our next chapter.

What you’ll be responsible for:

• Developing and executing targeted marketing strategies that effectively engage and attract Business Owners.
• Craft bespoke content and campaigns that address the unique financial needs and aspirations of Business Owners.
• Collaborate with internal stakeholders, including distribution and product teams, to ensure that marketing efforts align with the business goals and resonate with this high‑value segment.
• Increase brand awareness and engagement among the Business Owners communities through thought leadership, networking, and multi‑channel marketing initiatives.
• Build and maintain strong pipelines of high‑quality leads from these professional sectors through relationship‑building, lead nurturing, and tailored marketing.
• Continuously optimise marketing campaigns based on data analytics, market research, and feedback from clients and partners.
• Enhance cross‑sell and upsell opportunities by identifying relevant services and solutions that align with the needs of these professional audiences.
• Foster partnerships with professional associations and industry networks to enhance visibility and credibility within these sectors.

About you

If you meet some of these criteria and are excited about the role, we encourage you to apply:

• Experience in marketing to Business Owners, ideally within financial services or wealth management.
• Expertise in crafting tailored marketing strategies that address the specific financial and professional needs of these high‑value audiences.
• Proficiency in multi‑channel marketing, including thought leadership, digital marketing, and relationship‑driven campaigns alongside SEO, content and events.
• Strong analytical skills, with experience in using data to optimise campaign performance.
• Excellent relationship‑building and collaboration skills, both with internal stakeholders and external partners.
• Ideally knowledge of wealth management products and services that are most relevant to Business Owners.
• Strong project management abilities, capable of overseeing complex, multi‑phase marketing campaigns.

Our offer to you

We want everyone at Rathbones to fulfil their potential, in an environment where you are proud to work and feel like you belong. We offer a comprehensive remuneration package, which we review regularly, and benefits include:

• A company pension - 9% non‑contributory or 10% if you contribute 5%
• Private medical insurance – Individual on joining, family after 1 year’s service
• Life assurance - 8 x salary
• Company share scheme
• Discretionary bonus
• Flexible holidays – purchase up to 5 additional days
• Green Car Scheme
• Family friendly policies – enhanced family leave for parents & carers
• Study support – study days and funding for courses and qualifications
• Season travel ticket loans
• Other voluntary benefits you can choose to suit you

Our employees can choose to take part in various social groups and communities to support their wellbeing, growth, development and sense of community. These include:

• Sports & Social Committees, such as cricket, football, netball, running, yoga, quiz nights, charity bake sales and much more.
• Inclusion Networks that help us drive change within the organisation such as Gender Balance, Multicultural, Abilities Count, Pride, Social Mobility, Generations, Menopause Matters@Rathbones’ and Armed Forces.
• The NextGen IM Network, which brings together a community of trainees from across the UK, who are all at the early stages of their careers and offers development opportunities, exposure across the business as well as peer support and connection.

Life at Rathbones

We aim to become an employer of choice for the wealth management sector, to achieve this we are working hard to build a diverse, equal, and inclusive workplace that motivates, develops and embraces the strengths of all our colleagues. Being part of Rathbones means you will join a team of passionate professionals in a successful culture that cares for its people. At Rathbones, we provide meaningful work, opportunities, and a voice to all. We are committed to building a team that is made up of diverse skills, experiences and abilities and encourage applications from all backgrounds. We welcome individuals who share our values. We’re a Disability Confident Employer (level 2) under the UK Government scheme. This means we’ve signed up to a set of commitments around how we recruit, retain and develop people with disabilities.

Mission

We believe in playing the long game. That means building consistent results, earning trust and doing the right thing — for our clients, our colleagues and the communities we’re part of. Our values shape how we work:

• We aim high
• We get it done
• We show we care
• We do the right thing

These aren’t just words on a wall. They guide how we treat each other, how we make decisions and how we build relationships that last. We will close this advert once we have received enough applications for the next stage. Please submit your application as soon as possible to ensure you don’t miss out.