Brand & Content Manager
Reports to: Creative Director Manages: Content team (incl. Social Lead, Social, Production, PR Coordinator and Digital Creative)
Purpose:
Our creative directors set the direction for the brand each season. You'll work closely alongside them to execute their vision, leading a talented in-house team to turn that direction into high performance, on-brand assets.
Strategy and execution aren't separate here. Once the content plan is set, you'll be hands-on in making sure it's rolled out. You'll own all digital touchpoints and be the point of accountability for team output to Creative Directors.
Key Responsibilities
Execution
- Work alongside creative directors to execute the content strategy for each season
- Make sure the team has a clear, shared understanding of what's expected from them and the support and tools to make it happen
- Own the social calendar; your Social Lead will work within it
Production
- Get hands-on from week one. Personally lead on creative direction, moodboards and shoot concepts
- Work closely with our creative director to proactively plan the content that's needed month to month
- Make sure the strategy set at the outset is actually implemented, not just documented
- Works alongside CD's to set creative direction for content shoots. You won't be responsible for sign off, but you'll provide opportunities and options for shoots that support the season.
Digital Oversight
- Own all digital touch points: homepage, campaign rollouts, email content and design, and decide what content is used where
- Work directly with the finance department to sign off budgets for the year, then feed this down to the team
Team Management
- Manage the content team, (incl. Social Lead, Social, Production and PR Coordinator and Digital Creative)
- Be a point of accountability for team output to the founders
What Success Looks Like
- Each season's creative direction is clearly understood and translated into production
- Digital touch points (homepage, email, campaigns) are consistent with that direction and with each other, creating a holistic brand experience
- Creative directors have one clear point of accountability for content and brand output, and the creative team are supported in their work and growth
About us
“Rat & Boa began somewhere between the beaches of Thailand and the streets of London. The energy of our liberated, hedonistic 20s quickly became the blueprint for the brand: freedom, contradiction and unapologetic self-expression.
First and foremost, we design for each other and the women we love, creating pieces from our
atelier that capture the hedonism of a never-ending summer.”
Valentina & Stephanie, creative directors and co-owners
Brand Vision
Designed for those who live boldly, Rat & Boa evokes a spirit of adventure, sensuality and duality. Each piece reflects our commitment to style that’s both timeless and fresh, made for hedonistic women who make their own rules.
#J-18808-Ljbffr
Brand & Content Manager in City of London employer: Rat & Boa
At Rat & Boa, we pride ourselves on being an exceptional employer that fosters a collaborative and dynamic work environment. Our hybrid working model allows for flexibility while you contribute to a founder-led fashion brand, where your accuracy and proactive communication will be valued. With ample opportunities for professional growth and development, joining our team means becoming part of a passionate community dedicated to excellence in the fashion finance sector.
