Audience and Engagement Lead

Raspberry Pi is hiring an Audience and Engagement Lead to help build robust communication strategies and engage with audiences across Raspberry Pi’s diverse global user base. You will be responsible for conducting customer research, shaping our communications strategy across both industrial and consumer markets, and driving initiatives to improve overall customer engagement and acquisition.

This position is based at our office in Cambridge, UK, and is primarily an in-office role. You\’ll work with friendly, exceptionally talented colleagues who are dedicated to solving problems and producing high quality work that helps people and businesses around the world get things done with Raspberry Pi.

We expect to interview for this post in September. Applications that appear to have been written by AI with little human oversight will not be considered.

About Raspberry Pi

Founded as a charity in 2008 and selling its first computer in 2012, today Raspberry Pi is two separate organisations in two locations:

• Here at Raspberry Pi Ltd, we build best-selling computers, microcontrollers, and supporting software for industrial and embedded customers as well as home users worldwide.
• The Raspberry Pi Foundation is a charitable enterprise dedicated to enabling all young people to realise their full potential through computing.

Key responsibilities

• Customer research & analytics: Conduct thorough research and analysis to understand our existing and potential customers.
• Content strategy direction: Contribute advice on strategic direction to our in-house marketing and communications team responsible for creating digital assets (e.g. website content, social media posts, newsletters, video content), ensuring consistent messaging that aligns with the customer journey and educates our audience.
• Campaign planning & implementation: Plan and assist in implementing worldwide campaigns across social channels, Mailchimp, our blog, and any other relevant platforms.
• Customer acquisition: Develop and execute strategies to drive traffic to our website, engagement with our channels, and acquisition of new customers.
• Commercial team support: Provide communications support for our commercial activities, including identifying opportunities for collaborative work with partners and customers.
• Content localisation: Work with partners worldwide to translate and localise content for local audiences as required, and to leverage appropriate local/regional channels.
• Industry awareness: Keep up to date with developments in global social media and broader digital engagement trends.
• Performance monitoring: Analyse engagement data and campaign performance to continuously refine strategies and report on key metrics related to customer engagement and acquisition.

Raspberry Pi values pragmatic, independent thinkers who are comfortable engaging both with external customers and partners and with internal stakeholders at all levels of seniority. We operate a highly collaborative work environment, and the right candidate will need excellent interpersonal and communications skills. In addition, candidates should have:

• A disciplined, research-focused approach to understanding our target audiences.
• Experience in data analysis, market research, or business analysis.
• Demonstrable ability to translate data into actionable insights and strategic recommendations.
• Experience in developing and executing customer engagement strategies.
• Strong understanding of digital marketing channels (website, social media, newsletters) and their role in audience engagement.
• Excellent communication and collaboration skills.

• Ability to work autonomously and manage multiple priorities.

Further highly desirable skills and experience includes:

• Experience with social media campaigns, including paid social.
• Strong track record of collaborative working.
• Ability to perform basic quantitative reporting.

We would love:

• An interest in and knowledge of the wider technology sector.

We anticipate that applicants may bring a wide range of skills and previous experience across the different elements of the role. Accordingly, there is a wide salary range of £35,000 – £49,000 for this position, with specifics to be discussed with the successful applicant.

Other benefits include:

• Employer pension contributions of 8% if employee contributes 4% of gross salary into the company salary sacrifice pension plan
• Life assurance of 4 × base salary
• Income protection of 75% of base salary in the event of critical illness, commencing after 13 weeks of long-term illness or absence from work
• Generous holiday entitlement
• Private medical insurance, medical history disregarded

Raspberry Pi also offers a season ticket loan scheme, the Cyclescheme cycle-to-work benefit, and a pleasant workplace with facilities including a small gym, weekly on-site yoga classes, comfortable break areas, and more.

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