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For Companies At a Glance
- Tasks: Lead and execute integrated marketing campaigns to drive brand awareness and customer engagement.
- Company: Join Rapyd, a global fintech leader revolutionising payments and commerce worldwide.
- Benefits: Enjoy flexible work options, career growth opportunities, and a vibrant team culture.
- Why this job: Be part of a dynamic team shaping the future of fintech with innovative marketing strategies.
- Qualifications: 5+ years in B2B demand generation; strong communication and project management skills required.
- Other info: Experience with Hubspot is a plus; thrive in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
Rapyd has unified payments, payouts and fintech on one worldwide platform, and we’re assembling the world’s best team to liberate global commerce. With offices in Tel Aviv, Amsterdam, Singapore, Iceland, London, Dubai, Hong Kong, and the U.S., the opportunities at Rapyd are limitless. We believe in straight talk, quick decisions, strong execution and elegant solutions. Rapyd is where hard work pays off and careers take off. Join us and let’s build the future of fintech together.
We are seeking a highly motivated and results-oriented Demand Generation Campaign Manager to join our Global Marketing team at a pivotal point in our growth. The ideal candidate will be responsible for the end-to-end planning, execution, optimization, and reporting of integrated marketing campaigns across various channels. You'll play a crucial role in driving brand awareness, lead generation, customer engagement, and ultimately, achieving our business objectives through strategic campaign management and demand generation programs. You will own the execution of our demand generation programs for several key areas such as but not limited to thought leadership and research, key verticals, product lines, always on, and events to drive top-line growth.
Key Responsibilities:
- Campaign Strategy & Planning: Develop comprehensive marketing campaign strategies aligned with overall marketing and business goals, target audience insights, and market trends. Define clear campaign objectives, key performance indicators (KPIs), and success metrics for each initiative. Collaborate with product, sales, and content teams to ensure campaign alignment with product launches, sales initiatives, and content calendars.
- Campaign Execution & Management: Lead the execution of multi-channel marketing campaigns, including but not limited to email marketing, social media, paid advertising (PPC, display, social) and content marketing. Project manage the campaign lifecycle from conceptualization to launch and post-campaign analysis in Monday.com. Manage campaign timelines, budgets, and resources effectively to ensure timely and on-budget delivery.
- Demand Generation: Develop and execute measurable integrated demand programs that drive revenue and hit target metrics, including leads, pipeline, and high ROI campaigns. Utilize MarTech stack to enhance lead data for improved CRM hygiene and increased MQL quality.
- Performance Monitoring & Optimization: Monitor campaign performance against established KPIs on an ongoing basis. Work with MOPS to utilize marketing automation platforms, CRM systems, and analytics tools to track, analyze, and report on campaign effectiveness. Identify areas for improvement and implement optimization strategies to maximize ROI and achieve campaign objectives. Generate regular performance reports and present insights and recommendations to stakeholders.
- Collaboration & Communication: Foster strong cross-functional relationships with internal teams (sales, product, content, design, web development) to ensure seamless campaign execution and alignment. Manage external agencies and vendors as needed to support campaign initiatives. Work collaboratively across the go-to-market organization to align and communicate programs.
Requirements:
- 5+ years of experience in a fast-paced, B2B multichannel demand generation environment, scaling demand gen programs for all parts of the funnel.
- Able to work in fast paced work environment and juggling both short and long term priorities along with daily demands.
- Data driven individual who develops shared measurement and tracking of demand generation programs for marketing and sales.
- Creativity to build innovative programs that engage prospects and optimize marketing dollars.
- Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences.
- Proven record of partnering with sales to meet or exceed pipeline and revenue targets.
- Team player with cross-functional project leadership skills.
- Extremely organized and driven to achieve results.
- Bonus points for experience with Hubspot.
Demand Generation Campaign Manager employer: Rapyd
Contact Detail:
Rapyd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Campaign Manager
✨Tip Number 1
Familiarise yourself with the latest trends in demand generation and fintech. Understanding the current landscape will help you speak confidently about how you can contribute to Rapyd's goals during interviews.
✨Tip Number 2
Network with professionals in the fintech and marketing sectors. Engaging with industry peers on platforms like LinkedIn can provide insights into what Rapyd values in a candidate and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed. Highlight your ability to drive results through data-driven strategies, as this aligns closely with the role's requirements.
✨Tip Number 4
Showcase your familiarity with marketing automation tools and CRM systems, especially Hubspot. Being able to demonstrate your technical skills will set you apart from other candidates.
We think you need these skills to ace Demand Generation Campaign Manager
Some tips for your application 🫡
Understand the Role: Before applying, take the time to thoroughly understand the responsibilities and requirements of the Demand Generation Campaign Manager position. Tailor your application to highlight relevant experience in campaign strategy, execution, and performance monitoring.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your experience in B2B multichannel demand generation. Highlight specific campaigns you've managed, the results achieved, and any tools or platforms you've used, such as Hubspot.
Write a Tailored Cover Letter: Your cover letter should reflect your understanding of Rapyd's mission and how your skills align with their goals. Discuss your creativity in developing innovative programs and your ability to communicate complex ideas effectively.
Showcase Your Data-Driven Approach: In your application, emphasise your data-driven mindset. Provide examples of how you've used analytics to track campaign performance and optimise strategies for better ROI. This will demonstrate your capability to meet the demands of the role.
How to prepare for a job interview at Rapyd
✨Understand the Company and Its Goals
Before your interview, take some time to research Rapyd's mission and values. Familiarise yourself with their products and services, especially how they unify payments and fintech. This will help you align your answers with their goals and demonstrate your genuine interest in the company.
✨Showcase Your Campaign Management Skills
Be prepared to discuss specific examples of successful demand generation campaigns you've managed. Highlight your experience with multi-channel marketing, project management, and how you've used data to drive decisions. This will show that you have the hands-on experience needed for the role.
✨Emphasise Collaboration and Communication
Since the role requires working closely with various teams, be ready to share examples of how you've successfully collaborated with sales, product, and content teams in the past. Discuss your communication style and how you ensure alignment across different departments.
✨Prepare for Data-Driven Questions
As a data-driven individual, expect questions about how you've tracked and measured the success of your campaigns. Be ready to discuss key performance indicators (KPIs) you've used and how you've optimised campaigns based on data insights. This will highlight your analytical skills and focus on results.
