Account Director (Alcohol Brands)

This role is working with alcohol clients so the candidate must be confident and comfortable marketing and working in environments with alcohol.

Overview

Raptor exists to bridge the gap between brands and the real lives of young people. We are a multidisciplinary marketing agency operating at the intersection of where youth meets culture. In today’s ever-evolving cultural landscape, young audiences expect more from the companies they engage with. Authenticity is non‑negotiable. It is imperative that brands speak to youth culture in ways that resonate both deeply and accurately. At Raptor, we support our clients in navigating this complex terrain by tapping into the real voices and lived experiences of young people around the world. With a global insight network of over 10,000 young individuals, we remain constantly connected to an ever‑evolving youth landscape. This direct access allows us to decode what engages and motivates young audiences, ensuring every campaign we craft resonates personally, collectively, and culturally. Whether through immersive live experiences, experiential roadshows, content, social‑first storytelling, brand partnerships, or large‑scale sampling campaigns, we design work that meets young people where they are - online, on campus, and in real life. Headquartered in the UK, with teams across Europe and North America, we partner with global, culture‑led brands including Tinder, Jägermeister, Samsung and Deliveroo to build campaigns that drive relevance and long‑term impact.

About You

You understand integrated campaigns and the wider marketing mix. You have experience developing, creating and deploying marketing campaigns in line with a campaign’s creative direction and vision, specifically on experiential campaigns or events. You stay up to date with the latest trends and best practices, with a particular focus on youth and student audiences, and can adapt quickly to what is an ever‑evolving demographic. You are comfortable working in a fast‑paced environment, balancing multiple projects and clients simultaneously. Most importantly, you bring energy, fresh ideas and solutions to problems, and can identify opportunities to strengthen relationships with both existing and potential clients.

The Role

As an Account Director, you will lead 3-5 of Raptor’s key client accounts, ensuring they are profitable and growing. This is a hands‑on role involving pitching and winning new work, delivering campaigns, and managing a team of up to six people. These specific campaigns are within the alcohol industry. The role is primarily office‑based within the Raptor Client Services team but will also involve fieldwork on‑site where campaigns require it. You will act as the bridge between client and agency, ensuring campaigns are strategically planned and delivered to a high standard while driving account growth and increasing agency revenue. Reporting directly to the Head of Client Services, you will play a key role in driving the agency forward through excellent account management and client development.

You Will

• Lead the planning and delivery of projects to a high specification
• Identify and proactively pursue areas for account growth
• Write proposals and lead pitches to secure additional revenue
• Create and manage campaign budgets, ensuring profitability and growth
• Oversee retention, profitability and expansion of client accounts
• Manage the performance and professional development of junior team members
• Ensure Directors are informed of performance successes and improvement areas
• Develop and convert new business opportunities with existing and prospective clients
• Execute high-quality proposals and pitch responses
• Manage finance accurately, ensuring all accounts meet profitability targets and reporting requirements

Experience

• Minimum 5 years’ experience in a client services role, within an experiential or full‑service agency.
• Working with brand ambassador teams, experiential, live events
• Working with alcohol or restricted products
• Ideally student or youth marketing experience
• Experience managing multi‑channel briefs and integrating digital and physical campaign elements
• Experience working on cross‑agency projects
• Proven experience managing and developing a team
• Proven ability to juggle multiple projects and clients in a fast‑paced environment

Key Competencies

• Process - Bring tested agency account processes that can be adopted across the business to streamline services.
• Attention to Detail - Ensure proposals, presentations, reports and budgets are accurate and polished.
• Organisation - Maintain thorough and structured communication to instil confidence in clients, peers and managers.
• Relationship Building - Act as a natural relationship builder and first point of contact for clients. Proactively build strong connections with peers, clients, media, partners and suppliers.
• Creativity - Bring innovative thinking to projects, confidently presenting fresh and effective solutions.
• Communication - Demonstrate exceptional written and verbal communication skills. Articulate ideas clearly and concisely, producing powerful and effective communications.
• Positivity - Bring positive energy that motivates and uplifts colleagues, clients and suppliers.

Benefits

• 24 days’ holiday per year
• Bonus scheme
• Vitality Health cover
• Work from Anywhere scheme
• New business incentives scheme
• Annual summer and Christmas parties
• Team‑building and agency activities
• Discounts on local and national brands and businesses

Contract: Permanent, immediate start

Salary: £55,000–£65,000 pro rata, depending on experience