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- Tasks: Lead the Analytics Enablement team in creating tracking architecture and implementing tagging solutions.
- Company: Join RAPP, a global leader in precision marketing that values creativity and empathy.
- Benefits: Enjoy a diverse and inclusive workplace with opportunities for personal well-being and growth.
- Why this job: Make an impact at the intersection of analytics and technology while inspiring client confidence.
- Qualifications: 10-15 years in analytics/technology, with strong leadership and multi-disciplinary team experience required.
- Other info: This is a fixed-term contract role with opportunities to innovate and solve complex challenges.
The predicted salary is between 72000 - 108000 £ per year.
WHO WE ARE
We are RAPP – world leaders in activating growth with precision and empathy at scale.
As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviours, and aspirations.
We foster an inclusive workplace that values diversity and emphasises personal well-being.
YOUR ROLE
The VP, Analytics Enablement leads the strategic planning and tactical execution of digital measurement solutions across RAPP client initiatives, providing technical solutions to fulfill tracking and analytics implementation goals. This person will balance team leadership and managerial responsibilities with subject matter expertise in tracking architecture, tag management, conventions and taxonomies, data engineering and martech platforms including analytics and digital media. At RAPP, Analytics Enablement exists at the intersection between analytics and technology.
Your responsibilities
- Leads the Analytics Enablement team in the creation of tracking architecture, implementation of tagging, and validation of measurement techniques across RAPP client and agency initiatives
- Directly interfaces with clients, partners, and agency colleagues, communicating in a manner to inspire confidence while maintaining a documentation-first approach
- Authors SOWs, scope documentation, and project resource hours estimates; contributes to agency business development initiatives
- Conducts personnel management to foster team growth and talent retention
- Conceives of tracking architecture for client initiatives and campaigns, producing flow diagrams and technical specifications, thereby allowing both digital and offline interactions to be tracked, analyzed, and optimized
- Educates clients and agency colleagues on industry changes relevant to analytics and data privacy
- Authors and maintains campaign naming and URL tagging conventions and taxonomies
- Performs discovery of client marketing and technology ecosystems, business goals, and personnel resources
- Authors SOWs, scope documentation, and business development collateral by assessing level-of-effort and identifying roles, activities, and deliverables
- Advises on digital media tracking based on experience with Google Marketing Platform (Campaign Manager, DV360, SA360, ADH, GA4 and Ads), other DSPs, Microsoft Ads, Kenshoo, Facebook Ads, Pinterest Ads, Twitter Ads, LinkedIn Ads, Kochava / Branch MMP, and Salesforce Marketing Cloud
- Coordinates tag management implementation and validation through platforms such as Google Tag Manager, Ensighten, Adobe Launch, and ObservePoint
- Assists in definition of new or evolved client taxonomies
- Evangelizes the Analytics Enablement discipline and objectives to new and existing clients as well as with cross-disciplinary leadership peers in other RAPP offices to identify new opportunities, socialize existing services, and encourage widespread adoption
REQUIRED SKILLS
- 10-15 years of analytics and technology experience, at least 5 years with Advertising, Marketing, Analytics, or Digital Media firms supporting multiple concurrent clients
- Experience managing an agency team, facilitating talent retention, providing growth, and mentoring opportunities, articulating actionable goals, and resolving personnel issues
- Experience authoring scope documents, including statements of work, hours estimates, BRDs, and milestone roadmaps
- Experience of working in multi-disciplinary teams – Data analytics, martech, adtech, ad ops, data engineering – to deliver tagging tracking and taxonomy solutions
- Experience implementing and configuring systems including web and app analytics, reporting and dashboards, and A/B/multivariate testing
- Experience utilizing tag management systems, including Google Tag Manager, Adobe DTM/Launch, and Ensighten to support the deployment of web and media analytics tracking tags on pageview-based websites, single-page applications, and mobile apps
- Experience administering Google Analytics Universal; Accounts, Properties, and Views, including the creation of Goals, Filters, Custom Dimension/Metrics, and Segments
- Experience administering Google Analytics 4
- Experience configuring Adobe Analytics Report Suites including Classifications, SAINT, and eVars / sProps
- Experience with enterprise taxonomy management tools including Claravine
- Experience authoring SQL to query, load, transform, and retrieve data from various databases including MS SQL Server, Redshift, and PostgreSQL
- Experience with scripting and other languages including Python, JavaScript, CLI, HTML, CSS, and Regular Expressions a plus
- Experience with the architecture and deployment of mobile tracking solutions, including SDK integration, tag management container binaries, server-postbacks, and MMP providers a plus
- Experience with ETL-as-a-service platforms including Datorama, Fivetran, or Matillion a plus
- Innovative Problem-Solving & Commitment: Ability to solve complex measurement and business challenges through creativity, while maintaining a commitment to self-driven continuing education to remain current on techniques, vendors, and the wider marketing landscape
- Presentation & Public Speaking: Ability to produce client-ready written documents and presentation decks along with strong public speaking skills to facilitate positive in-person client meetings, agency gatherings, and the representation of RAPP in public forums
- Leadership & Personal Traits: Strong management skills and a proven track record of talent development; superb interpersonal and communication skills; optimistic and confident presence to inspire team growth, encourage talent retention, and motivate service offering excellence
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VP Analytics Enablement (Fixed Term Contract) employer: RAPP
Contact Detail:
RAPP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP Analytics Enablement (Fixed Term Contract)
✨Tip Number 1
Make sure to showcase your leadership experience in analytics and technology. Highlight specific instances where you've managed teams, mentored talent, and driven growth within an agency setting.
✨Tip Number 2
Familiarize yourself with the latest trends in digital measurement solutions and analytics tools. Being well-versed in platforms like Google Marketing Platform and tag management systems will set you apart from other candidates.
✨Tip Number 3
Prepare to discuss your experience with cross-disciplinary teams. Be ready to provide examples of how you've collaborated with data analytics, martech, and adtech teams to deliver effective tracking and taxonomy solutions.
✨Tip Number 4
Demonstrate your problem-solving skills by sharing specific challenges you've faced in analytics and how you creatively resolved them. This will show your innovative mindset and commitment to continuous learning.
We think you need these skills to ace VP Analytics Enablement (Fixed Term Contract)
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the VP Analytics Enablement position. Tailor your application to highlight your relevant experience in analytics, technology, and team leadership.
Highlight Relevant Experience: In your CV and cover letter, emphasize your 10-15 years of analytics and technology experience, particularly your work with Advertising, Marketing, and Digital Media firms. Provide specific examples of how you've managed teams and contributed to client initiatives.
Showcase Technical Skills: Detail your proficiency with tools and platforms mentioned in the job description, such as Google Tag Manager, Google Analytics, and SQL. Include any relevant projects where you implemented tracking solutions or worked with martech and adtech systems.
Communicate Your Leadership Style: Since this role involves managing a team, describe your leadership approach in your application. Share examples of how you've fostered team growth, mentored colleagues, and resolved personnel issues to demonstrate your capability in this area.
How to prepare for a job interview at RAPP
✨Showcase Your Technical Expertise
Make sure to highlight your experience with analytics and technology, especially in areas like tracking architecture and tag management. Be prepared to discuss specific tools you've used, such as Google Tag Manager or Adobe Analytics, and how you've implemented them in past projects.
✨Demonstrate Leadership Skills
Since this role involves managing a team, share examples of how you've successfully led teams in the past. Talk about your approach to talent retention, mentoring, and fostering team growth, as well as any challenges you've overcome in personnel management.
✨Prepare for Client Interaction Scenarios
Given the client-facing nature of the role, practice articulating your thoughts clearly and confidently. Prepare to discuss how you would communicate complex technical solutions to clients and inspire their confidence in your expertise.
✨Discuss Your Problem-Solving Approach
Be ready to talk about how you tackle complex measurement and business challenges. Share specific examples of innovative solutions you've developed and how you stay current with industry trends and technologies to enhance your problem-solving skills.
