Business Analyst - AI & Process Transformation (Fixed Term Contract)

LOCATION: LONDON

DURATION: 6 months

HYBRID WORKING POLICY: 3 days in the office / 2 days remote

WHO WE ARE

We are RAPP – world leaders in activating growth with precision and empathy at scale. As a global, next-generation precision marketing agency, we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviours, and aspirations. We foster an inclusive workplace that values diversity and emphasises personal well-being.

THE ROLE

As the Business Analyst specialising in AI & Process Transformation, you will be a key driver in defining, analysing, and re-engineering our core business processes. Your work will help standardize operations and integrate AI-driven automation, ensuring that our delivery mechanisms are both innovative and efficient. Working closely with the SVP Transformation and our process documentation librarian, you will create comprehensive documentation—including process diagrams, playbooks, and multimedia training content—to support the agency’s transformation initiatives.

Key Responsibilities:

1. Process Analysis & Design

• Conduct thorough assessments of current workflows and business processes across the agency’s operations.
• Identify pain points, redundancies, and opportunities for AI integration and process automation.
• Define transformation strategies that standardize and optimize operations, ensuring scalable and measurable improvements.

• Collaborate with cross-functional teams to map “as-is” and “to-be” processes.
• Develop detailed process documentation, including visual process diagrams, playbooks, and multimedia training materials to facilitate consistent rollouts of new workflows.
• Recommend and strategize the integration of AI capabilities, ensuring that proposed changes effectively enhance the marketing operations while aligning with overall business objectives.

• Work closely with the SVP Transformation and the designated librarian to create and maintain a comprehensive repository of documentation that is simple to understand and maintain.
• Ensure that all process documentation is clear, accessible, and up to date, serving as a crucial resource for training and operational guidance.
• Develop and deliver multimedia training content to support the agency’s transition and onboarding of new automated processes.

• Liaise with various operational teams within the agency to gather necessary insights and validate process requirements.
• Present analytical findings and transformation roadmaps to senior leadership, ensuring clear communication of benefits, timelines, and key milestones.
• Act as a bridge between technical and non-technical teams, facilitating a smooth understanding of AI integration and automation potentials.

• Stay abreast of the latest trends and commercial capabilities in AI and BPM (Business Process Management) systems.
• Proactively identify opportunities to integrate new technological solutions and best practices within the marketing domain.
• Monitor post-implementation performance of re-engineered processes to drive iterative improvements.

REQUIRED EXPERIENCE

• Proven experience as a Business Analyst within a marketing agency or similar agency environment, with a solid understanding of marketing operations and processes.
• Demonstrable knowledge of current commercial AI capabilities and their practical applications in process automation.
• Core experience in process analysis, business process re-engineering, and the creation of clear, structured process documentation (including process diagrams and multimedia training content).
• Familiarity with BPM systems is a bonus.
• Strong analytical, problem-solving, and project management skills, with an ability to matrix manage across the business at all levels.
• Exceptional communication and stakeholder management abilities, with a knack for translating complex technical concepts into actionable strategies for business users.
• Ability to work collaboratively in a fast-paced and transformational environment, adapting quickly to evolving priorities and technologies.
• Bachelor’s degree in business, Marketing, Information Systems, or a related field; a relevant postgraduate qualification is an advantage.

What We Offer:

• The opportunity to be at the cutting edge of digital transformation in the marketing agency space.
• A collaborative and innovative working environment with a strong focus on professional growth and development.
• Direct exposure to transformational projects and strategic decision-making processes led by senior leadership.

Join us on our transformative journey to redefine marketing operations through innovative AI-driven process re-engineering. We look forward to welcoming a forward-thinking Business Analyst who is ready to drive change and deliver exceptional outcomes in a dynamic agency environment.

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