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For Companies At a Glance
- Tasks: Lead data analytics for a major DIY retailer's loyalty program and provide actionable insights.
- Company: Join RAPP, a global leader in precision marketing that values creativity and empathy.
- Benefits: Enjoy a flexible work environment with opportunities for personal growth and development.
- Why this job: Be part of a transformative data journey and make a real impact on client success.
- Qualifications: Experience as a Senior Data Analyst or Associate Data Analytics Director; skills in Power BI and Azure.
- Other info: This is a client-facing role requiring weekly visits to Eastleigh and collaboration with diverse teams.
The predicted salary is between 48000 - 72000 £ per year.
Department: Marketing Sciences
Employment Type: Fixed Term Contract (Secondment)
Duration: 6 months
Location: London (including c. x1 per week in Eastleigh)
WHO WE ARE
We are RAPP – world leaders in activating growth with precision and empathy at scale. As a global, next-generation precision marketing agency, we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviours, and aspirations. We foster an inclusive workplace that values diversity and emphasises personal well-being.
THE ROLE
Overview:
RAPP are in the process of defining a new loyalty proposition for a well-known DIY retailer. This will be a complete shift from the current programmes and will touch all parts of the business. In addition, the business is undergoing a big data transformation, moving from old legacy systems to Azure. This consolidation of data sources means greater visibility and more accurate data – and a more opportunity for sophisticated uses of data.
General information:
This is a client-facing role. The person will sit within the client’s Loyalty team and will set the priorities. The expectation is that the candidate can do the hands-on work and provide proactive recommendations to the clients based on results. The candidate will also have a line into the client team at RAPP, allowing them to remain close to the strategic approach for the loyalty programme and tap into the wider team for insights or recommendations.
There will be an initial onboarding with the RAPP team, followed by a more detailed onboarding with the client’s Data Analytics team to understand data, data tables, systems, etc. This will require time on-site at the client’s office in Eastleigh on average once per week, with the other two in-office days at our London office.
Responsibilities:
- Preparation of results reporting for always-on and ad-hoc campaigns, including reviewing comms engagement, channels of response, conversion, ROI, incremental impact, etc.
- Regular review of Loyalty stats, specifically for Club and TP (e.g. total active members, ATV, Avg. frequency, revenue of member vs non-members, etc.).
- Provide insights and recommendations for all outputs, liaising with the RAPP team as needed.
- Development of dashboards in Power BI (once data transformation is complete), co-defining dashboard views with the client’s Loyalty team and reviewing with the client’s Data Analytics team to ensure correct data points are featured.
ROLE REQUIREMENTS
- Currently in a similar role either as a Senior Data Analyst looking for the next step up or an Associate Data Analytics Director.
- AWS Redshift.
- RedPoint Data Management knowledge (not critical).
- PowerBI & Power Platform.
- Azure Databricks.
- Python on Azure Databricks (if we’re looking for anything more advanced).
- Any experience with Braze data would be a bonus.
We are RAPP. And we can’t wait to meet you.
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Associate Data Analytics Director employer: RAPP
Contact Detail:
RAPP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Data Analytics Director
✨Tip Number 1
Familiarize yourself with the specific tools mentioned in the job description, such as Power BI and Azure Databricks. Having hands-on experience or projects that showcase your skills with these platforms can set you apart from other candidates.
✨Tip Number 2
Since this role is client-facing, practice articulating your data insights and recommendations clearly and confidently. Consider preparing a few case studies or examples where you've successfully communicated complex data findings to non-technical stakeholders.
✨Tip Number 3
Network with professionals in the marketing analytics field, especially those who have experience with loyalty programs. Engaging with industry peers can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 4
Stay updated on the latest trends in data transformation and loyalty marketing. Being knowledgeable about current best practices and innovations in these areas will demonstrate your commitment and expertise during interviews.
We think you need these skills to ace Associate Data Analytics Director
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Associate Data Analytics Director position. Understand the responsibilities and requirements, especially the emphasis on data transformation and client-facing work.
Highlight Relevant Experience: In your application, focus on your experience with data analytics, particularly in roles similar to a Senior Data Analyst or Associate Data Analytics Director. Mention specific tools like Power BI, Azure Databricks, and any relevant programming skills such as Python.
Showcase Your Skills: Demonstrate your ability to provide insights and recommendations based on data analysis. Include examples of how you've successfully reported results, reviewed engagement metrics, or developed dashboards in previous roles.
Personalize Your Application: Tailor your cover letter to reflect RAPP's values of precision, empathy, and inclusivity. Share why you are passionate about data-driven marketing solutions and how you can contribute to their mission of fostering client growth.
How to prepare for a job interview at RAPP
✨Understand the Role and Responsibilities
Make sure you have a clear understanding of the Associate Data Analytics Director role. Familiarize yourself with the specific responsibilities, such as preparing results reporting and developing dashboards in Power BI. This will help you articulate how your experience aligns with their needs.
✨Showcase Your Technical Skills
Be prepared to discuss your experience with AWS Redshift, Power BI, and Azure Databricks. Highlight any projects where you've used these tools effectively, especially in data transformation or analytics. If you have experience with Python on Azure Databricks, make sure to mention it!
✨Demonstrate Client-Facing Experience
Since this is a client-facing role, be ready to share examples of how you've successfully interacted with clients in the past. Discuss how you’ve provided proactive recommendations based on data insights and how you’ve collaborated with teams to achieve client goals.
✨Prepare for Questions on Data Insights
Expect questions about how you analyze data and derive insights. Be ready to discuss specific metrics you’ve tracked, such as conversion rates and ROI, and how you’ve used these insights to inform marketing strategies. This will show your analytical thinking and ability to drive results.
