At a Glance
- Tasks: Lead digital marketing efforts across paid and organic channels to drive growth and engagement.
- Company: Join Rapid, a leading distributor in the Industrial and Education sectors.
- Benefits: Enjoy hybrid working, competitive salary, and a supportive team environment.
- Other info: Opportunities for growth and continuous learning in a collaborative workplace.
- Why this job: Shape digital strategy and make a real impact on customer experiences.
- Qualifications: 4-6 years in digital marketing with expertise in SEO and paid media.
The predicted salary is between 33750 - 41250 £ per year.
Are you an experienced digital marketer who thrives on delivering measurable results across paid search, paid social, SEO, ecommerce and analytics?
We're looking for a Digital Marketing Manager to join our growing marketing team.
This is an exciting opportunity for a hands-on digital marketing professional who enjoys taking ownership, solving problems and using data-driven insights to drive performance and profitable growth.
Working as a senior member of our marketing team, you'll lead Rapid's performance marketing activity across paid and organic channels, helping to increase traffic, generate leads and grow revenue.
You'll play a key role in shaping digital strategy while remaining close to campaign execution, optimisation and performance analysis.
You'll also support the development of team members and contribute to the continuous improvement of our wider marketing activity.
What You'll Be Doing
As Digital Marketing Manager, you'll take ownership of Rapid's performance marketing channels and be responsible for delivering measurable commercial results.
Key responsibilities include
- Developing, launching and optimising paid advertising campaigns across Google Ads, Microsoft Ads, Meta, Linked In and display platforms.
- Managing full-funnel digital marketing activity to maximise customer acquisition, engagement and conversion.
- Driving Rapid's SEO, GEO and organic search performance through technical, on-page and content optimisation.
- Aligning paid and organic activity to maximise visibility across the customer journey.
- Managing Google Merchant Centre, product feeds and marketplace integrations to ensure high-quality product distribution.
- Conducting market, customer, keyword and competitor research to identify opportunities and improve campaign effectiveness.
- Monitoring campaign performance and analysing key metrics including CPC, CTR, CPA, ROAS, impression share and conversion rates.
- Producing commercially focused reports, recommendations and insights for stakeholders.
- Managing tracking, analytics and attribution through Google Analytics, Google Tag Manager, pixels, UTM parameters and related tools.
- Collaborating with colleagues across content, SEO, email, brand and analytics to deliver integrated campaigns.
- Managing campaign budgets and forecasting performance to maximise return on investment.
- Supporting landing page optimisation and testing initiatives to improve conversion performance.
- Providing guidance, coaching and day-to-day support to junior members of the digital marketing team.
- Staying current with industry developments, emerging technologies and AI-driven marketing opportunities.
What We're Looking For
We're looking for a commercially minded digital marketer with a strong blend of strategic thinking, hands-on execution and analytical capability.
You'll ideally have
- 4-6 years' experience across paid media and SEO with ownership of channel performance.
- Strong expertise in Google Ads, Meta Ads, Linked In Ads and display advertising.
- Solid knowledge of SEO, organic search and search strategy.
- Experience using Google Analytics, Looker Studio or similar reporting platforms.
- Strong analytical and problem-solving skills with a focus on continuous improvement.
- Experience managing budgets and delivering measurable return on investment.
- Excellent communication and stakeholder management skills.
- The ability to prioritise effectively and manage multiple projects simultaneously.
- A proactive approach with the confidence to take ownership and drive results.
- Experience working within ecommerce, lead generation or B2B marketing environments.
Why Rapid?
At Rapid, we're collaborators, innovators and partners, with a purpose of helping you become better.
As a leading distributor serving the Industrial and Education sectors across the UK, we take pride in being the preferred choice for our customers, suppliers and employees.
More importantly, we're committed to creating an environment where people can thrive, develop and enjoy coming to work.
We foster a collaborative and inclusive workplace where every voice is heard and every idea is valued.
You'll be part of a supportive team that shares knowledge, celebrates success and works together to achieve great results.
Opportunities for Growth
We believe in investing in our people.
As our Digital Marketing Manager, you'll have the opportunity to influence strategy, shape future capability within the team and further develop your leadership expertise.
Customer-Centric Approach
Everything we do starts with our customers.
You'll help create digital experiences that connect customers with the products, expertise and solutions they need while supporting the growth of our business.
Work-Life Balance
We understand that people perform at their best when they have balance.
That's why we offer hybrid working, flexibility where possible and a benefits package designed to support wellbeing both inside and outside of work.
Our Values. Our DNA.
At Rapid, our values are lived, not laminated. You'll see them in action every day, shaping how we work together and how we serve our customers.
Great Attitude
We bring positivity, energy and collaboration to everything we do.
Be Successful
We take ownership, deliver results and support each other's success.
In a Professional Way
We act with integrity, respect and accountability.
With a Be Better Mindset
We continually learn, improve and embrace new ideas.
We offer a competitive package including
- Life assurance
- Employee assistance programme
- Employee discounts and reward schemes
- Learning and development opportunities
- Friendly and supportive team environment
- #J-18808-Ljbffr
Digital Marketing Manager in Colchester employer: Rapid Electronics
Rapid Electronics is an excellent employer, offering a supportive work culture that prioritises employee well-being and growth. With flexible working hours and a generous benefits package, including 25 days of holiday, employees can achieve a healthy work-life balance while developing their careers in a dynamic environment in Colchester.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Colchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Rapid Electronics and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Rapid Electronics are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Rapid Electronics on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Rapid Electronics. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in Colchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Rapid Electronics. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Rapid Electronics:Show us that you’ve done your homework! In your application, briefly mention what you admire about Rapid Electronics’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Rapid Electronics
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Rapid Electronics will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Rapid Electronics, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.