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- Tasks: Manage and optimise engaging content for our eCommerce website, ensuring it’s on-brand and SEO-friendly.
- Company: Join Rapha, a leading cycling brand on a mission to transform lives through cycling.
- Benefits: Enjoy 25 days annual leave, flexible working, and a generous clothing allowance.
- Why this job: Be part of a dynamic team that drives global content strategy and brand engagement.
- Qualifications: 2+ years in eCommerce or digital content, with strong SEO skills and attention to detail.
- Other info: Collaborate with diverse teams and enjoy a vibrant workplace culture.
The predicted salary is between 30000 - 42000 £ per year.
At Rapha, we want to make cycling the most important sport in the world, by transforming the lives of millions. We are on a mission to create the world's greatest club through our Rapha Cycling Club (RCC). The eCommerce Content Executive will contribute to this mission by supporting the execution and optimisation of our website's core informational and inspirational content, ensuring every page is on-brand, commercially effective, and optimised for both search engines (SEO) and user experience.
You will report directly to the Senior eCommerce Content Manager, working closely with them on day-to-day operations and contributing to wider group projects that drive our global content strategy. This role is vital to our success, requiring close collaboration with Brand, Marketing, Trade, and Merchandising to drive both brand engagement and revenue.
Content Ownership & Implementation- End-to-End Content Management: Own the implementation, publishing, and ongoing maintenance of all key content pages, including Homepage updates, seasonal/campaign stories, buying guides, and informational pages.
- CMS Management: Be the subject matter expert for our Content Management System, Contentful, ensuring technical integrity and efficient content delivery.
- Quality Assurance (QA): Maintain an impeccable eye for detail, conducting thorough QA checks on all content before and after go-live to ensure zero errors in copy, assets, internal linking, and mobile responsiveness.
- SEO Implementation: Apply fundamental and advanced SEO knowledge to all new and existing content, including optimising meta data, on-page copy, image alt tags, and internal linking structures to maximise organic search visibility.
- Performance Analysis: Monitor and report on content performance (traffic, conversion rates, engagement) using analytics tools, providing data-driven insights to recommend improvements.
- Commercial Insight: Proactively identify content opportunities that align with trade priorities, merchandising calendars, and seasonal product launches to support business objectives.
- 2+ years experience in an eCommerce, Digital Content, or SEO-focused role, ideally within retail or a fast-paced environment.
- SEO Proficiency: A strong working knowledge of on-page SEO best practices and how to use data (e.g., keyword research) to inform content decisions.
- Digital Detail: Exceptional attention to detail, with a passion for ensuring high standards of site hygiene, consistency, and accuracy.
- Technical Content Acumen: Experience working with Content Management Systems and understanding of digital content publishing workflows.
- Proactive Attitude: An eager, proactive, and commercially-minded approach with a strong willingness to own tasks from ideation to implementation.
- Collaboration: Excellent communication skills and a team-first mindset, able to manage input from multiple stakeholders.
- Localisation: An understanding of the importance of localisation and/or experience working on global websites.
- Direct experience with Contentful or a similar headless CMS (e.g., Sanity, Amplience).
- Familiarity with web analytics platforms (e.g., Google Analytics 4, Adobe Analytics).
- Basic understanding of A/B testing and Conversion Rate Optimisation (CRO) principles.
- Experience using project management tools like Asana for content ticketing and workflow.
- Proven ability to troubleshoot and diagnose front-end content issues.
You will be a key member of the Digital team, reporting to the Senior eCommerce Content Manager. You will work closely with them on daily tasks and contribute to large-scale, cross-functional projects.
Collaborations- Brand & Marketing: To align content plans with global campaigns and brand guidelines.
- Trade & Merchandising: To ensure content strategically supports product discovery, sales targets, and inventory flow.
- Development & Tech: To raise and test technical fixes that impact content or page performance.
We are continuously looking into ways to invest in our employees and build a better working culture and environment. Here are just some of the internal benefits we offer:
- Support for ad-hoc remote working during the week - minimum 4 days in office
- 25 days annual leave
- 2 additional days paid time off to participate in a sportive or similar related cycling event
- A flexible riding benefit to allow you to go out riding on a Wednesday morning with colleagues or learn to cycle through our Getting Started Scheme
- An annual clothing allowance of £1,120 for testing and promotional purpose
- A company bonus scheme
- A health cash plan provided by Healthshield worth up to £1405 per year
- Mental health support with MyndUp
- Free barista coffee and social drinks in the office
- Subsidised lunches 3 days per week
- Monthly department social events and quarterly office social away days
- Bike racing expenses up to £35 per race entry
- A 50% staff discount and a discount for family and friends
- Industry discounts on brands such as Patagonia, Osprey, Finisterre, Wahoo
- Free membership to the Rapha Cycling Club
eCommerce Content Executive in London employer: Rapha
Contact Detail:
Rapha Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land eCommerce Content Executive in London
✨Tip Number 1
Get to know the company inside out! Research Rapha's mission, values, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to eCommerce and SEO. Think about how your experience aligns with the role and be ready to share specific examples of your past successes.
✨Tip Number 4
Don't forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression and keep you top of mind for the hiring team.
We think you need these skills to ace eCommerce Content Executive in London
Some tips for your application 🫡
Show Your Passion for Cycling: When you're writing your application, let your love for cycling shine through! Mention any personal experiences or how cycling has impacted your life. We want to see that you’re not just applying for a job, but that you genuinely care about our mission.
Tailor Your Content Experience: Make sure to highlight your relevant experience in eCommerce and content management. Use specific examples of how you've optimised content for SEO or improved user experience. We love seeing how your skills can directly contribute to our goals!
Be Detail-Oriented: Since attention to detail is key for this role, ensure your application is free from typos and errors. Show us that you can maintain high standards right from the start. A polished application reflects your commitment to quality!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re proactive, which we love!
How to prepare for a job interview at Rapha
✨Know Your Content Inside Out
Before the interview, dive deep into Rapha's website and familiarise yourself with their content. Understand their brand voice, key campaigns, and how they engage with their audience. This will not only show your enthusiasm but also help you discuss how you can contribute to their content strategy.
✨Show Off Your SEO Skills
Since the role requires a strong understanding of SEO, be prepared to discuss specific strategies you've used in the past. Bring examples of how you've optimised content for search engines and improved performance metrics. This will demonstrate your expertise and readiness to hit the ground running.
✨Be Ready to Collaborate
Collaboration is key in this role, so think of examples where you've successfully worked with different teams. Be ready to share how you’ve managed input from various stakeholders and how you ensured everyone was aligned on content goals. This will highlight your team-first mindset.
✨Prepare Questions About Their Content Strategy
Have a few thoughtful questions ready about Rapha's current content strategy and future plans. This shows that you're genuinely interested in the role and eager to contribute. It also gives you insight into how you can fit into their vision and make an impact.
