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- Tasks: Drive digital marketing campaigns and optimise performance across platforms like Google, Meta, and TikTok.
- Company: Join Rapha, a leading cycling brand on a mission to transform lives through cycling.
- Benefits: Enjoy flexible hours, generous leave, health plans, and discounts on cycling gear.
- Why this job: Be part of a dynamic team making cycling the world's top sport while growing your career.
- Qualifications: 2-3 years in paid media with strong data analysis and project management skills.
- Other info: Collaborative culture with opportunities for personal and professional growth.
The predicted salary is between 30000 - 42000 £ per year.
At Rapha, we want to make cycling the most important sport in the world, by transforming the lives of millions. We are on a mission to create the world's greatest club through our Rapha Cycling Club (RCC). The Digital Performance Executive will support this mission by working across our digital marketing channels as the engine driving campaign effectiveness, responsible for the hands-on implementation, analysis, and optimisation of our paid media efforts.
The successful candidate will have a sharp focus on data, turning performance metrics into actionable insights that inform our strategic direction. Working closely with our Creative and E-Commerce teams, your mission is to ensure campaigns meet Rapha's high standards while maximising customer acquisition and driving measurable commercial success.
- Campaign Execution & Optimisation
- Support the growth of the global paid marketing strategy in line with overall business goals.
- Deliver hands-on execution and optimisation of campaigns across numerous platforms, including Google, Meta, and TikTok.
- Regularly test and iterate on creatives, targeting, and campaign structures to improve key KPI metrics.
- Leverage data to ensure marketing budgets are allocated effectively for maximum return.
- Data, Insight & Reporting
- Monitor and analyse performance across multiple markets, drawing insights that influence broader digital strategy.
- Support the planning, forecasting, and tracking of performance metrics.
- Translate complex datasets into actionable insights and report back on results to the wider team.
- Ensure all campaigns stay within budget while achieving growth and efficiency targets.
- Cross-functional Collaboration
- Work closely with the eCommerce, Analytics, CRM, and Creative teams to ensure alignment across all digital channels.
- Help grow and optimise relationships with external partners and data/insight platforms.
- Collaborate with the Creative team to ensure all paid assets meet brand standards and drive performance.
About You
- 2-3 years of hands-on experience in paid media, specifically working within platforms.
- Proven success in setting up and executing campaigns across Paid Search (Google) and, ideally, Paid Social (Meta, TikTok).
- Strong proficiency in Excel/Google Sheets and familiarity with tools such as Google Analytics, Looker Studio, or BI platforms.
- Experience working with six-figure marketing budgets and a focus on driving ROI.
- Excellent communication skills with the ability to translate data into clear actions.
- Strong project management skills with the ability to work at pace in a results-oriented environment.
Working at Rapha
We are continuously looking into ways to invest in our employees and build a better working culture and environment. Here are just some of the internal benefits we offer:
- Flexible working hours
- Support for ad-hoc remote working during the week – minimum 4 days in office
- 25 days annual leave
- 2 additional days paid time off to participate in a sportive or similar related cycling event
- A flexible riding benefit to allow you to go out riding on a Wednesday morning with colleagues or learn to cycle through our Getting Started Scheme
- An annual clothing allowance of £1,120 for testing and promotional purpose
- A company bonus scheme
- A health cash plan provided by Healthshield worth up to £1,405 per year
- Mental health support with MyndUp
- Free barista coffee and social drinks in the office
- Subsidised lunches 3 days per week
- Monthly department social events and quarterly office social away days
- Bike racing expenses up to £35 per race entry
- A 50% staff discount and a discount for family and friends
- Industry discounts on brands such as Patagonia, Osprey, Finisterre, Wahoo
- Free membership to the Rapha Cycling Club
- Cycle2Work scheme
- Company Pension Scheme
- Enhanced Parental Leave and Pay
Digital Performance Executive Service Course, London employer: Rapha
Contact Detail:
Rapha Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Performance Executive Service Course, London
✨Tip Number 1
Get your networking game on! Connect with people in the cycling and digital marketing space, especially those at Rapha. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and how you’ve optimised them. This will give you an edge when discussing your experience during interviews.
✨Tip Number 3
Be proactive! Don’t just wait for job openings; reach out directly to the team at Rapha. Express your passion for cycling and digital marketing, and let them know why you’d be a great fit for their mission.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in digital marketing and cycling. Share insights or articles with your network to show your enthusiasm and knowledge in the field.
We think you need these skills to ace Digital Performance Executive Service Course, London
Some tips for your application 🫡
Show Your Passion for Cycling: When you're writing your application, let your love for cycling shine through! We want to see how you connect with our mission at Rapha and how you can contribute to making cycling the most important sport in the world.
Highlight Your Data Skills: Since the role is all about turning data into actionable insights, make sure to showcase your experience with data analysis. Talk about specific tools you've used and how you've leveraged data to drive campaign success in your previous roles.
Be Specific About Your Experience: We’re looking for someone with hands-on experience in paid media, so don’t hold back! Detail your achievements in executing campaigns across platforms like Google and Meta, and mention any impressive metrics that demonstrate your impact.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your enthusiasm and fit for the role right from the start!
How to prepare for a job interview at Rapha
✨Know Your Metrics
Before the interview, brush up on key performance metrics relevant to digital marketing. Be ready to discuss how you've used data to drive campaign success in your previous roles. This shows you understand the importance of data in optimising campaigns.
✨Showcase Your Campaign Experience
Prepare specific examples of campaigns you've executed, particularly on platforms like Google and Meta. Highlight your role in the process, the challenges faced, and how you overcame them. This will demonstrate your hands-on experience and problem-solving skills.
✨Collaborative Spirit
Rapha values cross-functional collaboration, so be prepared to discuss how you've worked with different teams in the past. Share examples of how you’ve aligned marketing strategies with eCommerce or creative teams to achieve common goals.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your interest in Rapha's mission and culture. Inquire about their approach to campaign optimisation or how they measure success across different markets. This not only shows your enthusiasm but also your strategic thinking.
