Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead e-commerce trading strategy and optimise online performance for Rapha.
- Company: Join Rapha, a global leader in premium cycling apparel and experiences.
- Benefits: Enjoy flexible hours, remote work options, and generous discounts on cycling gear.
- Why this job: Be part of a passionate team driving growth in the cycling community with innovative digital experiences.
- Qualifications: Experience in e-commerce, data analysis, and a love for cycling is preferred.
- Other info: Opportunity to mentor a high-performing team and shape the future of e-commerce at Rapha.
The predicted salary is between 43200 - 72000 £ per year.
About Rapha
Rapha is a global cycling lifestyle brand renowned for creating the world’s finest cycling apparel and experiences. With a mission to inspire and empower riders, Rapha combines exceptional craftsmanship with innovative digital experiences to deepen our connection with the global cycling community. We operate e-commerce and retail channels in 20 countries with local currencies and translations.
Role Overview
The Head of E-Commerce Trading will be pivotal in driving Rapha’s online growth and delivering an exceptional shopping experience. This position will lead the trading team to optimise on-site performance, grow revenue, and enhance customer lifetime value, ensuring our digital presence reflects the premium Rapha brand. You will own the global e-commerce P&L, set trading strategies and work cross-functionally to align product, marketing, and operations with commercial goals.
Key Responsibilities
- Commercial & Trading Strategy
Develop and execute the global e-commerce trading strategy aligned with Rapha’s business goals. Create and own the Rapha e-commerce strategy. Own the online sales forecast, ensuring accuracy and alignment with overall revenue targets. Identify growth opportunities across markets, categories, and customer segments. Lead seasonal and promotional planning, working with our brand and marketing teams to drive sales while protecting margins. Ensure flawless execution of content on campaigns and products. Responsible for ensuring Rapha complies with pricing, promotional, advertising and trading legislation in each territory we operate in. Drive accessibility standards and ensure pages and content produced are compliant with WCAG 2.1 and upcoming WCAG 2.2 at minimum AA level of compliance. - Optimising E-Commerce Performance
Support the Digital Director on forming the digital strategy and website roadmap, alongside the Product Management team. Work with the Performance Team (Data) to analyse site performance (conversion rates, AOV, basket size) and identify levers to improve KPIs, run tests and implement improvements. Manage pricing and promotions strategy, maximising value but not at the expense of our premium position. Own the site\’s SEO strategy, working to improve in all key markets. Oversee the product merchandising strategy to maximise discoverability, sell-through, and cross-sell. Partner with the Digital Product team to deliver a seamless user experience and new feature rollouts. Ensure best usage of our trading and merchandising tools, Algolia, Commerce Layer and Contentful. Establish solid payment acceptance rules and fraud scoring strategy with Adyen so that we accept as many orders as possible but protect the company from bad actors. Deliver an ongoing payment strategy for all markets, ensuring we have the best payment options in each market and working with Finance on currency management, protecting our profitability as currencies fluctuate. Own the sale of delivery services, pricing, and promises so they align with trading activities and are commercially viable, working closely with the logistics team on available options in each market. - Leadership & Team Management
Build, manage, and mentor a high-performing trading team. Champion a data-driven culture within the team, fostering a continuous improvement mindset. Collaborate closely with brand marketing, creative, digital product, logistics, and finance teams. - Analytics & Reporting
Own digital trading reporting from GA4, through to Power BI and Board facing metrics, providing regular updates on performance to stakeholders. Business owner for GA4. Own and run the Monday trading update meetings. Conduct deep dives into trading performance to inform actionable strategies. Track competitor trends and market conditions to stay ahead of the curve. Work closely on business cases for investments with Finance and Product.
We’re looking for someone who
- Is a self-starter and resourceful, thrives in complex environments where not everything is perfect, works effectively with limited resources, and embraces challenges with enthusiasm.
- Able to see the big picture while staying on top of the day-to-day.
- Will go the extra mile and isn\’t afraid to get stuck in with the team where needed.
Preferred Skills
- Experience with Contentful or other headless CMS, Search Services like Algolia or Bloomreach.
- Familiarity with tools like Google Analytics and Microsoft Power BI, e-commerce platforms like Commerce Layer, and ERP platforms like Navision and Business Central.
- Startup or small business experience.
- Love for cycling and understanding of the cycling community and market.
Working at Rapha
We are continuously looking into ways to invest in our employees and build a better working culture and environment. Here are just some of the internal benefits we offer:
- Flexible working hours
- Support ad-hoc remote working during the week – Minimum 3 days in office
- Free barista coffee and social drinks in the office
- We offer a flexible riding benefit to allow you to go out riding on a Wednesday morning with colleagues or learn to cycle through our Getting Started Scheme.
- We offer all our employees a 50% apparel discount and a discount for family and friends
- An annual clothing allowance
- Free membership to the Rapha Cycling Club
- Company Pension Scheme
- Enhanced Parental Leave and Pay
#J-18808-Ljbffr
Contact Detail:
Rapha Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of E-Commerce Trading
✨Tip Number 1
Familiarise yourself with Rapha's brand values and mission. Understanding their commitment to the cycling community and premium craftsmanship will help you align your vision with theirs during interviews.
✨Tip Number 2
Showcase your experience with e-commerce platforms and analytics tools like Google Analytics and Power BI. Be prepared to discuss specific examples of how you've used data to drive online sales and improve customer experiences.
✨Tip Number 3
Network within the cycling community and e-commerce industry. Attend relevant events or join online forums to connect with professionals who can provide insights or even referrals for the Head of E-Commerce Trading position.
✨Tip Number 4
Prepare to discuss your leadership style and how you foster a data-driven culture. Highlight any past experiences where you've built and mentored high-performing teams, as this is crucial for the role.
We think you need these skills to ace Head of E-Commerce Trading
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand Rapha's brand values and mission. Familiarise yourself with their products and the cycling community they serve. This will help you tailor your application to reflect your alignment with their ethos.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in e-commerce trading and any relevant tools you've used, such as Google Analytics or Contentful. Be specific about your achievements and how they relate to the responsibilities outlined in the job description.
Showcase Leadership Skills: Since the role involves managing a trading team, make sure to highlight your leadership experience. Provide examples of how you've built and mentored teams in the past, and how you foster a data-driven culture.
Tailor Your Application: Customise your cover letter to address the specific requirements of the Head of E-Commerce Trading position. Mention how your skills and experiences can contribute to Rapha’s online growth and enhance customer lifetime value.
How to prepare for a job interview at Rapha
✨Show Your Passion for Cycling
Since Rapha is a cycling lifestyle brand, it's crucial to demonstrate your love for cycling during the interview. Share personal experiences or stories that highlight your connection to the cycling community, as this will resonate with the company's mission and values.
✨Understand E-Commerce Trends
Familiarise yourself with the latest trends in e-commerce, especially those relevant to the cycling industry. Be prepared to discuss how you can leverage these trends to drive online growth and enhance customer experience at Rapha.
✨Prepare Data-Driven Insights
As the role involves optimising e-commerce performance, come equipped with data-driven insights from your previous experiences. Discuss specific KPIs you've improved and how you used analytics tools like Google Analytics or Power BI to inform your strategies.
✨Demonstrate Leadership Skills
The position requires building and managing a high-performing trading team. Be ready to share examples of how you've successfully led teams in the past, focusing on your ability to foster a data-driven culture and collaborate cross-functionally.
