Head of Brand Marketing (1 year FTC)

Founded in 2004, Rapha is the world's leading cycling brand. We make the finest cycling clothing and equipment, run the Rapha Cycling Club with chapters in over 40 cities worldwide, and tell the stories of cycling through film, photography, and events. We are based in London, with a global team and a global community of riders.

THE ROLE

• Campaign Leadership
  • Plan and execute Rapha's integrated marketing campaigns from concept through to post-campaign analysis.
  • Lead a team of marketers across brand, content, performance, and channel.
  • Manage the marketing calendar, ensuring campaigns land on time, on brand, and within budget.
  • Generate original ideas that achieve genuine cut-through with both endemic (core cycling) and non-endemic (broader cultural) audiences.
• Sports Partnerships & Collaborations
  • Manage the activation of Rapha's sports partnerships and brand collaborations.
  • Manage and oversee the partnerships and product teams to brief, produce, and execute collaborations, campaign assets and contracts.
  • Identify opportunities to deepen partner relationships through marketing activity.
• Brand & Content
  • Ensure all marketing output is consistent with Rapha's brand guidelines and creative direction.
  • Oversee editorial and content strategy across owned channels.
  • Champion storytelling that reflects the culture, values, and aesthetics of the Rapha world.
• Brand / Sports Marketing Events & Activations
  • Lead the planning and execution of Rapha's event and activation calendar, from race-side brand presence to flagship cultural brand moments.
  • Own the brief and delivery of brand activations that connect Rapha to the worlds of professional sport, grassroots cycling, and wider culture.
  • Manage the Influence, PR and Partnerships teams to ensure all athlete and team activations are brought to life with creative ambition and commercial rigour.
  • Identify and develop new event formats that build brand equity and deepen community connection — from ride events and activations to premium brand experiences.
  • Oversee agency and production partner relationships for events, ensuring quality of output and on-budget delivery.
  • Build scalable activation frameworks that can be deployed across Rapha's key markets London, LA, Munich and beyond.
• Performance & Channel
  • Partner across paid media strategy and budget allocation to ensure amplification and growth.
  • Co-manage the relationship with key agency, tools and media partners.
  • Track and report on campaign performance, translating data into actionable insight.

KEY PARTNERS

Head of Brand Creative, Head of Merchandising, Digital Director, Head of Product Management, Head of Store Planning and Visual Merchandising.

WHAT YOU'LL BRING

• A brilliant track record in integrated marketing, ideally across both brand, media and performance.
• Experience leading and developing high-performing brand marketing teams.
• The ability to generate original ideas that achieve cut-through with endemic and non-endemic audiences alike.
• Exceptional project management skills and the ability to hold multiple campaigns in motion simultaneously.
• A genuine affinity for the world Rapha occupies — sport, culture, craft, community.
• Experience working with large-scale sports partnerships, collaborations, or editorial brands is a strong advantage.
• Comfort operating at pace in a lean team — this is a hands-on role.

WORKING AT RAPHA

• Flexible working hours.
• We offer a flexible riding benefit to allow you to go out riding on a Wednesday morning with colleagues or learn to cycle through our Getting Started Scheme.
• We offer all our employees a 50% apparel discount and a discount for family and friends.
• An annual clothing allowance.
• Free membership to the Rapha Cycling Club.
• Healthcare cash back scheme.
• Enhanced Parental Leave.
• Enhanced Company Pension Scheme.
• Free barista coffee and breakfast.
• Monthly department social events and company ride days.