Marketing & Lead Generation Officer in Croydon

Marketing & Lead Generation Officer in Croydon

Croydon Full-Time 35000 - 45000 £ / year (est.) No working from home possible
RAPE CRISIS SOUTH LONDON

At a Glance

  • Tasks: Drive impactful marketing campaigns to support survivors of sexual violence.
  • Company: Join Rape Crisis South London, a charity making a real difference.
  • Benefits: Be part of a mission-driven team with opportunities for personal growth.
  • Other info: Work in a supportive environment that values diversity and inclusion.
  • Why this job: Combine your marketing skills with meaningful social impact and help empower communities.
  • Qualifications: Experience in email marketing and lead generation is essential.

The predicted salary is between 35000 - 45000 £ per year.

Be Part of Meaningful Change

Rape Crisis South London (RCSL) is entering an exciting new chapter.

With a strengthened leadership team and an ambitious vision for the future, we are building on our foundations to deliver a bold and impactful organisational strategy.

We are looking for a motivated and results-driven Marketing & Lead Generation Officer to help grow our Training & Prevention income through strategic marketing and business development activity.

This is an exciting opportunity to combine your marketing expertise with meaningful social impact.

About the Role

Our sector-leading training programmes are delivered to universities, schools, local authorities, healthcare providers, police services, charities and corporate organisations.

These programmes equip professionals and young people with the knowledge and confidence to prevent sexual violence and respond safely to disclosures.

What We Do

Rape Crisis South London (RCSL) is a specialist charity dedicated to supporting survivors of rape, sexual abuse and all forms of sexual violence across twelve London boroughs.

We provide a range of trauma-informed services that empower survivors, promote recovery and help individuals rebuild their lives.

What You'll Do

  • Develop and deliver targeted email marketing campaigns to generate enquiries, leads and training bookings.
  • Identify and engage new audiences across the corporate, education, healthcare, public and community sectors.
  • Create compelling marketing content that showcases the impact and value of our training programmes.
  • Build and manage a robust sales pipeline, nurturing prospects from first contact through to booking.
  • Act as the first point of contact for training enquiries, building positive relationships with prospective clients.
  • Work closely with our specialist trainers to coordinate meetings, develop opportunities and maximise conversions.
  • Monitor campaign performance, analyse data and use insights to continuously improve results.
  • Maintain accurate records and reporting using our CRM system.
  • Help grow a vital income stream that directly funds frontline support services for survivors of sexual violence.
  • This role would suit someone who enjoys building relationships, spotting opportunities, delivering creative marketing campaigns and using data to drive results, all while contributing to a mission-driven organisation that creates meaningful social impact.

About you

We are looking for someone who has

  • Experience delivering successful email marketing campaigns.
  • A track record of generating leads, enquiries or sales.
  • Strong written communication and marketing content creation skills.
  • Experience using CRM systems and analysing campaign performance.
  • Excellent organisational and relationship-building skills.
  • The ability to work independently while collaborating effectively with colleagues.
  • A commitment to feminist values, survivor-centred practice and the mission of Rape Crisis South London.
  • Safeguarding and Safer Recruitment

Rape Crisis South London is committed to safeguarding survivors and service users. The post holder will contribute to maintaining the organisation's safeguarding standards.

This includes

  • Promoting the safety and wellbeing of children, young people and adults at risk
  • Identifying and reporting safeguarding concerns
  • Following organisational safeguarding policies and procedures
  • Supporting a culture where everyone feels safe, respected and supported

Our safer recruitment processes include

  • Values-based interviews
  • Verification of identity, qualifications and employment history
  • Reference checks
  • Enhanced DBS checks where required
  • Safeguarding training and supervision
  • Equality, Feminist Commitment and Values.
  • Intersectionality and Reasonable Adjustments

We recognise that experiences of sexual violence are shaped by intersecting factors such as:

  • Race and ethnicity
  • Disability
  • Sexuality and gender identity
  • Socioeconomic background
  • Immigration status
  • Faith and culture

Our work is grounded in feminist principles, recognising sexual violence as both a cause and consequence of gender inequality.

We centre survivor voices and prioritise empowerment, inclusivity and intersectionality.

Applicants are encouraged to let us know if they require reasonable adjustments during the recruitment process, such as:

  • Alternative interview formats or timings
  • Additional time for written tasks
  • Accessible documentation
  • Support relating to disability, neurodivergence or health needs
  • Interview Process

Stage one: MS Teams with the Training & Prevention Manager, Director of Fundraising & Communications and one other panel member.

The whole process from advertisement to appointment, may take up to 3 -4 weeks.

Post holder will be required to undertake Basic DBS.

The role will initially be open for one month (until filled).

However, due to the urgent need for support, applications will be reviewed and interviews arranged on a rolling basis, so early applications are encouraged.

The interview will explore experience and approach to

  • Safeguarding
  • Equality, diversity and inclusion
  • Wellbeing and feminist practice
  • Trauma-informed therapeutic work
  • Leadership responsibilities relevant to the role

This post is open to women only (Schedule 9, Paragraph 1, Equality Act 2010).

We particularly welcome applications from women underrepresented in leadership roles in the VAWG sector. Applicants must have the right to work in the UK.

How to apply

Please submit

  • Your CV and a cover letter outlining your suitability for the role to in PDF format.
  • Interview date(s): This opportunity will remain open for 4 weeks.

However, due to the urgent need to recruit to this role, applications will be reviewed on a rolling basis, and interviews may be arranged before the closing date.

We therefore encourage early applications.

Thank you for your interest in RCSL. If you have not heard from us within one month of the closing date, please assume your application has been unsuccessful.

We encourage you to follow us on Linked In @rapecrisissouthlondon for future opportunities and updates.

Marketing & Lead Generation Officer in Croydon employer: RAPE CRISIS SOUTH LONDON

Rape Crisis South London is an exceptional employer dedicated to creating a supportive and inclusive workplace for its staff. With a strong focus on employee growth and development, the organisation offers unique opportunities to contribute to meaningful work that directly impacts the lives of survivors of sexual violence. The hybrid working model promotes flexibility, while the collaborative culture ensures that every team member feels valued and empowered in their role.

RAPE CRISIS SOUTH LONDON

Contact Details:

RAPE CRISIS SOUTH LONDON Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Marketing & Lead Generation Officer in Croydon

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for RAPE CRISIS SOUTH LONDON and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like RAPE CRISIS SOUTH LONDON are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with RAPE CRISIS SOUTH LONDON on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at RAPE CRISIS SOUTH LONDON. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Marketing & Lead Generation Officer in Croydon

Email Marketing
Lead Generation
Marketing Content Creation
CRM Systems
Data Analysis
Organisational Skills
Relationship-Building

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit RAPE CRISIS SOUTH LONDON. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of RAPE CRISIS SOUTH LONDON:Show us that you’ve done your homework! In your application, briefly mention what you admire about RAPE CRISIS SOUTH LONDON’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at RAPE CRISIS SOUTH LONDON

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at RAPE CRISIS SOUTH LONDON will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At RAPE CRISIS SOUTH LONDON, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.