Marketing Executive - 12 month FTC in England

Rank Interactive, the digital arm of The Rank Group, stands as a leading global digital gaming company fuelled by top-tier talent and technology. Recognised through iconic brands, our products and our people, we bring entertainment to millions of people worldwide on various devices daily. Operating with a multi-branded strategy, we offer online entertainment, bingo and slot gaming, along with a social gaming mobile experience, using a mix of proprietary and licensed software. With offices in the UK, Gibraltar, Mauritius and South Africa while being part of a Rank Group with approximately 8,000 employees globally; we unite people and entertainment across diverse digital channels. Joining our high-performing and inclusive culture, you'll instantly become part of a team supporting our customer-facing initiatives. This 12-month fixed-term maternity cover role is a perfect opportunity for someone who is wanting to get into or build a career in marketing within the online gaming industry.

Responsibilities

• Manage the delivery of all assets for campaigns, including Headlines promotions, DRGs (Daily Retention Games) Big Rocks (Eg, Product releases) and ensure that all content is fully tested onsite on go live to ensure a fully optimised customer experience and the next best customer action is always front of mind.
• Supporting the Marketing Manager with the completion of the quarterly marketing planning document and as required sharing the plan with relevant areas (Social, Performance Marketing, Chat, CS).
• Working with Creative, Design and Operations to ensure the effective delivery, sign-off and implementation of campaign creative briefs to produce solid and successful campaigns that can be released to customers and tracked accordingly.
• Assist the Marketing Manager in the day-to-day organisation and administration of onsite publishing across the two brands ensuring that all content is correctly situated, links tested and visual representation is correct across devices, web and mobile/app experience.
• Work with the CRM team to complete the weekly and monthly plans for the brand and consider the targeted requirements/messages for customers at the time of briefing.
• Testing all CRM comms prior to sending, checking copy, and links to ensure working and correctly linking to the right environment on site.
• Ensure that all activity delivered is consistent and follows the Brand and best practice guidelines set out by the Brands and ensure that all materials are fully compliant with all relevant legislation.
• Work with suppliers and internal teams to ensure the delivery of campaign prizes and cash prizes for customers.
• Understand the competition set and review monthly, preparing slides to be circulated and making regular reports of potential improvements and innovations for our campaign activity.
• Attend monthly Chat Team meetings to ensure all activity is fully promoted by the Chat Team.
• Weekly review of the P2P and F2P retention activity to report in trading meetings and ensure we are monitoring cost and optimising activity.

Qualifications

• Marketing degree or equivalent preferred but not essential.
• A keen interest and/or knowledge of gaming products.
• Strong communication skills (verbal, written and presentation); highly numerate.
• Good IT skills including strong experience in MS Excel, Word and Outlook etc. and database packages.
• Good eye for competitor and other industry marketing to ensure Rank are at the leading edge of Campaign Marketing.
• Ability to develop strong working relationships with internal and 3rd party departments.
• Detailed and organised – able to maintain/manage workloads effectively and not compromise on the quality of their work.

Benefits

Our benefits vary by brand and/or location. Please have a chat with your local Talent Acquisition specialist to find out what’s in place in your location. Competitive salary combined with great benefits, including private medical insurance, pensions, bonus schemes, life insurance and more. Hybrid & flexible working hours and colleague support networks, including menopause support and weekly PepTalks. Development opportunities, leadership training and cutting-edge industry certifications to help you work, win and grow. International exposure through global business and collaboration with colleagues around the globe.

We are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates. If you need any adjustments as part of your application or interview, please let us know.