Brand Marketing Executive

Overview

Rangers Football Club, formed in 1872, is one of the world’s longest established and most successful clubs, having won 55 League titles, 34 Scottish Cups, 28 League Cups and the European Cup Winners’ Cup in 1972.

Few clubs can match Rangers for history, heritage, and tradition, and it resides in the top 10 strongest football brands according to the YouGov UK Brand Index.

Playing at the iconic 51,700 seat Ibrox Stadium and benefitting from a world-class 37-acre training facility, the club has been a leading light in Scottish, British and European football for decades.

The club benefits from a famously loyal support and the high volume of season ticket uptake means the club features in the top 19 average attendances in Europe. It is estimated that Rangers has a global fanbase of 4m, half of which are based in the UK.

JOB TITLE: Brand Marketing Executive

REPORTING LINE: Marketing Manager

DEPARTMENT: Marketing

LOCATIONS: Ibrox Stadium

CONTRACT: Full time, Permanent

The Role

We are recruiting for a Brand Marketing Executive to join the Marketing team at the Club. The Brand Marketing Executive will play a key role in enhancing the Rangers FC brand globally. The key areas of responsibility will sit in branding, including stadium and training centre branding, MyGers marketing, international marketing and the Rangers Women’s team.

This role is responsible for planning and executing creative campaigns that drive brand visibility, engagement, and consistency while contributing to the club’s growth locally and internationally.

Responsibilities

Brand Marketing and Stadium Branding:

• Develop and execute marketing campaigns to strengthen the Rangers FC brand locally and internationally.
• Manage the planning, creation, and implementation of stadium branding, ensuring all physical branding is impactful and aligns with the club’s identity.
• Collaborate with internal teams and external suppliers to deliver premium branding across all club facilities and events.

MyGers Marketing:

• Develop and execute marketing strategies to increase MyGers membership locally and internationally.
• Implement targeted campaigns to drive membership aquisition and retention.
• Communicate the value of MyGers membership through engaging content and storytelling.
• Support the integration of MyGers benefits into broader brand and fan engagement initiatives.

International Marketing:

• Design and implement strategies to increase Rangers FC’s presence and engagement in key international markets.
• Partner with international stakeholders to create bespoke campaigns that resonate with local audiences while maintaining brand consistency.
• Identify and act on opportunities to expand the club’s global footprint in emerging markets.
• Ensure that all international fan engagement initiatives ultimately attempt to drive MyGers membership growth.

Rangers FC Women’s Team Marketing:

• Plan and execute marketing campaigns to promote the Rangers FC Women’s team, including match promotion, player stories, and team initiatives.
• Create engaging content to celebrate the team’s achievements and highlight their role within the club’s success.
• Ensure alignment of the Women’s team marketing with the overall Rangers FC brand strategy.

Campaign Management and Content Creation:

• Produce creative, compelling content across digital, social media, email, and print channels to engage diverse audiences.
• Coordinate targeted campaigns to drive ticket sales, fan engagement, and global visibility.
• Analyse campaign performance, using insights to improve future efforts.

Brand Guardianship:

• Uphold the Rangers FC brand identity by ensuring all marketing materials meet high standards of quality and consistency.
• Support the development of innovative strategies to elevate the club’s brand across all touchpoints.

Collaboration and Stakeholder Engagement:

• Work closely with internal teams to align branding and messaging across campaigns.
• Build relationships with external stakeholders, including international partners, agencies, and Women’s team collaborators.

Rangers TV:

• Promote and grow Rangers TV, engaging new and existing audiences through multi-channel campaigns.
• Support brand development, ensuring consistent messaging and alignment with club values.
• Drive innovative marketing initiatives to enhance global presence and fan engagement.

The Candidate

Experience and Skills

• A degree in Marketing, Business, or a related field (or equivalent experience).
• 1-2 years of experience in a marketing role, ideally with a focus on brand development, international marketing, or sports campaigns.
• Strong skills in campaign planning, digital marketing, and content creation.
• Proficiency in marketing tools such as email platforms, CRM systems, and social media scheduling tools.
• Basic knowledge of design software (e.g., Canva, Adobe Creative Suite) is an advantage.

Personal Attributes

• A proactive, results-oriented approach with excellent organisational and multitasking skills.
• High attention to detail and the ability to work under tight deadlines.
• Strong communication skills and the ability to work collaboratively across departments.
• Creative and passionate about delivering high-quality marketing campaigns.
• Aligned with Rangers F.C.’s culture, values, and standards of excellence.

Additional Requirements

• Flexibility to work evenings, weekends, and matchdays as required.
• Eligibility to work in the UK.

LATEST CLOSING DATE: Wednesday 8th October 2025

Please note, we may close vacancies early where we receive significant numbers of applications, so don’t delay!

Equality & Inclusion

At Rangers Football Club we are ambitious about diversity and inclusion. If you’ve got the right skills for the job, we want to hear from you. We encourage applications from the right candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status or pregnancy and maternity.

Rangers Football Club also welcomes applications from suitably qualified members of the armed forces family.

General Information

The candidate must keep up to date with new methods and undertake any necessary internal or external training sessions in accordance with Club Policies and Procedures.