At a Glance
- Tasks: Lead marketing research to transform data into impactful decisions and optimise budgets.
- Company: Join a globally recognised tech organisation at the forefront of marketing science.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Be the architect of marketing truth and drive real change in decision-making.
- Qualifications: Experience in marketing science, advanced SQL skills, and strong analytical abilities.
- Other info: Collaborative environment with a focus on innovation and career advancement.
The predicted salary is between 36000 - 60000 £ per year.
Contract: 12 months
Location: London, Hybrid Working
Be the architect of marketing truth. We’re partnering with a globally recognised technology-led organisation on a senior marketing research contract at the cutting edge of marketing science. This role is for someone who doesn’t just report performance — they change how decisions are made. Your mission: help the organisation transition from correlation-based reporting to causal-based decision making, ensuring every marketing pound works harder, smarter, and with provable impact. You’ll sit at the intersection of Marketing Mix Modelling, Data Clean Rooms, and Experimental Design, stewarding a triangulated measurement framework that guides high-stakes investment decisions across the business.
What You’ll Be Doing
- Strategic Modelling & Budget Optimisation (40%)
- Translate complex Marketing Mix Model outputs (response curves, saturation, adstock) into clear, confident budget recommendations.
- Partner with Finance and Marketing leadership to defend budget shifts using marginal ROI (mROI).
- Build predictive models to simulate business outcomes across different economic and spend scenarios — acting as the early-warning radar for marketing performance.
- Data Clean Rooms & Advanced Analytics (30%)
- Act as analyst lead for Data Clean Room strategy, with a focus on Meta Advanced Analytics.
- Write and optimise advanced SQL to securely join hashed first-party data with platform exposure data.
- Move beyond generic lookalikes by designing high-value, precision audiences based on LTV, retention probability, and behavioural signals.
- Own the organisation’s Learning Agenda, defining a quarterly roadmap of hypotheses prioritised by business impact.
- Design and execute rigorous Conversion Lift and Brand Lift Studies, including power calculations, holdout design, and implementation oversight.
- Meta-analyse experimental results to codify best practices for Creative and Media teams.
- Educate stakeholders on the difference between vanity metrics (clicks, ROAS) and value metrics (incremental sales, profit).
- Communicate complex ideas simply — telling compelling stories with data.
What We’re Looking For
- Must Have
- A number of years experience in marketing science, market research, or advanced analytics.
- Advanced SQL skills (CTEs, window functions, join optimisation).
- Proven experience building or managing Marketing Mix Models.
- Strong understanding of Bayesian inference, adstock, and saturation curves.
- Experience with AI tools and/or process automation.
- Nice to Have
- Hands-on experience with Data Clean Rooms (Meta AA, AMC, ADH, Snowflake).
- Deep knowledge of hypothesis testing, confidence intervals, and bias.
- Ability to explain posterior distributions to a CMO as “updated beliefs.”
- Understanding of AdTech, paid media mechanics, ROAS vs CAC, and margin profiles.
- Confident, collaborative communicator who can influence senior stakeholders.
Senior Market Researcher employer: Randstad
Contact Detail:
Randstad Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Market Researcher
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local meetups. We all know that sometimes it’s not just what you know, but who you know that can get you in the door.
✨Tip Number 2
Prepare for interviews by practising your storytelling skills. We want you to be able to communicate complex ideas simply, just like you would with stakeholders. Use examples from your past work to showcase your expertise in marketing science.
✨Tip Number 3
Don’t forget to research the company! Understand their values and recent projects. This will help you tailor your responses and show how you can contribute to their mission of making data-driven decisions.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. Let’s get you that Senior Market Researcher role!
We think you need these skills to ace Senior Market Researcher
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Market Researcher. Highlight your experience in marketing science and advanced analytics, and don’t forget to showcase those SQL skills! We want to see how you’ve made an impact in previous roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for this role. Share specific examples of how you've transitioned from correlation-based reporting to causal-based decision making. We love a good story, especially when it’s backed by data!
Showcase Your Analytical Skills: Since this role involves a lot of data clean rooms and advanced analytics, make sure to highlight any relevant projects or experiences. Talk about how you’ve used SQL to drive insights and how you’ve designed experiments that led to actionable results. We’re all about proving impact!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in directly from our site!
How to prepare for a job interview at Randstad
✨Know Your Numbers
As a Senior Market Researcher, you'll need to demonstrate your expertise in Marketing Mix Models and advanced analytics. Brush up on your SQL skills and be ready to discuss how you've used data to drive decisions. Prepare specific examples of how you've translated complex data into actionable insights.
✨Master the Art of Storytelling
You’ll be expected to communicate complex ideas simply. Practice telling compelling stories with data that highlight your past successes. Think about how you can explain the impact of your work on marketing performance in a way that resonates with stakeholders.
✨Be Ready for Technical Questions
Expect questions on Bayesian inference, adstock, and saturation curves. Review these concepts and prepare to explain them clearly. You might also want to think about how you would approach building predictive models and what tools you would use.
✨Show Your Collaborative Spirit
This role requires working closely with Finance and Marketing leadership. Be prepared to discuss how you've collaborated with cross-functional teams in the past. Highlight your ability to influence senior stakeholders and how you’ve navigated challenging conversations around budget recommendations.