At a Glance
- Tasks: Lead exciting marketing campaigns and drive brand awareness in a dynamic environment.
- Company: Join a leading global enterprise cloud and software solutions provider.
- Benefits: Competitive pay up to £44.00 per hour with potential contract extensions.
- Other info: Opportunity to work in a vibrant team with diverse cultures and career growth.
- Why this job: Make a real impact by collaborating with sales and driving business success.
- Qualifications: 5+ years in B2B marketing, strong communication, and project management skills.
The predicted salary is between 44 - 44 £ per hour.
- Contract Length: 6-Month Initial Contract (Possible Extensions)
- Position Overview
A leading global enterprise cloud and software solutions provider is seeking a results-oriented, enthusiastic, and creative Field Marketing Manager to join their UK & Ireland Marketing team.
This is a dynamic, multi-faceted role leading the front line of field engagement activities in the region.
The ideal candidate possesses a passion for driving business impact, is commercially minded, and brings a proven track record as a strong business partner to Sales and Business Development teams across the full marketing mix.
Key Responsibilities
- Campaign Planning and Execution
- Work within the UK & Ireland Field Marketing team to plan and execute comprehensive marketing campaigns using the full marketing mix to drive brand awareness, generate new business leads, and accelerate sales pipeline movement.
- Support outbound campaign execution through clear messaging, touch-plan design, and sales activation/enablement support.
- Collaborate closely with regional and global Campaign, Digital, Event, Partner Marketing, and PR teams to maintain a cohesive regional marketing calendar.
- Campaign Analysis and Reporting
- Review and analyze regional campaign performance across all channels alongside marketing management, delivering actionable insights and implementing optimization strategies to meet pipeline targets.
- Forecast and monitor lead and pipeline generation against targets, collaborating with the broader marketing organization to drive performance beyond expectations.
- Supply key sales leadership with regular campaign execution metrics, reporting, and ROI performance.
- Stakeholder Management and Communication
- Build strong, collaborative relationships with sales leadership and key stakeholders to ensure marketing initiatives directly align with regional sales priorities.
- Work alongside Business Development and Sales teams to incorporate regional Go-To-Market (GTM) segmentation and key sales plays into campaign planning and execution.
- Create and present campaign briefings, supplying sales representatives with the tools, context, and follow-up support needed for campaign success.
- Gather direct feedback from Sales and Business Development teams to continually refine and optimize future marketing activities.
- Direct third-party vendors and publishers to maximize audience reach and drive overall campaign effectiveness.
- Required Experience & Qualifications
- Experience: Minimum 5 years of proven experience delivering multi-channel marketing campaigns and events within a B2B Software, Saa S, or Cloud Technology environment.
- Education: A formal qualification in Marketing, Business, or a related discipline is preferred.
- Communication: Exceptional written and verbal communication skills in business-level English.
- Project Management: Strong organizational abilities, acute attention to detail, and a track record of meeting strict deadlines.
- Cross-Functional Collaboration: Proven ability to navigate complex matrix organizations and collaborate effectively across diverse teams, geographies, and cultures.
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Field Marketing Manager in Reading employer: Randstad
Join a forward-thinking company that prioritises employee development and fosters a collaborative work culture. As an IMS Systems Auditor, you will benefit from comprehensive training opportunities, a supportive team environment, and the chance to make a meaningful impact on our Integrated Management System. Located in a vibrant area, we offer a dynamic workplace where your contributions are valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Manager in Reading
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Field Marketing Manager in Reading
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Randstad from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Randstad specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Randstad
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Randstad, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Randstad you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Randstad that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Randstad, so think on your feet and don't hesitate to showcase your creativity!
