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- Tasks: Lead the UK Driver Communications Strategy and manage engaging campaigns.
- Company: Join a dynamic platform focused on enhancing driver experiences across the UK.
- Benefits: Enjoy a competitive salary, collaborative culture, and opportunities for professional growth.
- Why this job: Shape communication strategies that impact thousands of drivers and foster long-term loyalty.
- Qualifications: 3+ years in CRM or communications project management; strong storytelling and project management skills required.
- Other info: Work in a fast-paced environment with a focus on innovation and customer satisfaction.
The predicted salary is between 40000 - 48000 £ per year.
The salary range is £40,000- £48,000 per annum.
Location: London
Our client is looking for a strategic and creative CRM & Content Project Manager to elevate the way they engage with their driver community across the UK. Their drivers are at the heart of the platform, and the way they communicate with them shapes their experience — from onboarding to feature adoption to long-term retention. The UK driver experience has evolved rapidly over recent years, with frequent feature launches, updates, and product innovations. Clear, timely, and engaging communication is critical to helping drivers navigate these changes and feel supported by the client.
In this role, you’ll act as a bridge between Global and Local teams, leading the charge to transform their driver communications strategy from reactive to proactive, and from transactional to trust-building. You’ll own the strategy and execution of high-impact communications — from newsletters and podcasts to in-app campaigns and myth-busting feature education — helping them to improve sentiment, retention, and overall satisfaction. This is a unique opportunity to shape how thousands of UK drivers experience this platform. With the right messaging, at the right time, through the right channels — you’ll help us build deeper relationships, improve satisfaction, and drive long-term loyalty. You’ll play a central role in one of the UK’s most important strategic priorities and leave a lasting impact on how we grow.
Key Responsibilities
- Own the UK Driver Communications Strategy: Develop and maintain a consistent, coherent, and strategic comms narrative across all driver touchpoints, aligning with UK business goals and EMEA/Global CRM direction.
- Lifecycle & Campaign Management: Dive deep into the driver lifecycle to identify key moments for engagement. Build and manage end-to-end campaigns that drive education, adoption, and trust around new features and policy changes.
- Content Production Oversight: Lead the content development process for our driver podcast and video education initiatives. Collaborate with creative agencies to produce high-quality, high-engagement materials that resonate with our audience.
- Stakeholder Coordination: Run the weekly Customer Collective forum, bringing together stakeholders from Ops, Support, Policy, and Marketing to coordinate messaging and recommend optimal scheduling for driver comms.
- Best Practice & Channel Strategy: Establish and champion CRM best practices. Train internal teams on how to brief comms effectively, and provide input on messaging tone, format, and channel mix to maximise engagement.
- Newsletter Ownership: Manage the weekly UK driver newsletter, from planning and agency briefing to review and deployment. Continuously optimise format and content based on performance and driver feedback.
- Measurement & Insights: Collaborate with analytics and CRM teams to implement performance tracking, reporting on key metrics (open rate, click-through, sentiment, etc.) and using insights to improve future campaigns.
- Voice of the Customer: Act as a trusted partner and advocate across the business, ensuring the driver perspective is embedded in all major initiatives.
- Documentation & Playbooks: Create scalable processes and playbooks to enable consistency and support regional growth, while contributing to Global knowledge-sharing.
About You
- 3+ years experience in CRM, customer marketing, communications project management, or lifecycle engagement to a maximum of 5 years.
- Strong project management and stakeholder engagement skills; able to juggle multiple priorities and deliver at pace.
- A natural storyteller with a keen eye for messaging, tone, and customer-centric content.
- Experience working across multiple channels (email, in-app, SMS, blog, social, etc.) and collaborating with creative teams and/or agencies.
- A self-starter who thrives in fast-paced, ambiguous environments and proactively seeks out opportunities to make an impact.
- Analytical mindset with the ability to translate campaign performance into clear recommendations.
- Passion for improving customer experiences and building trust through transparent, engaging communication.
- Experience with CRM tools (e.g. Braze, Salesforce, Iterable) is a plus.
- Creating new documentation for processes to be followed.
- Creating briefs for campaigns/ visuals on proposals.
- Manage or create anything content related to help boost the project further/ the buy-in from the client such as any one-pager branded documents/ proposals slides etc.
Marketing Project Manager employer: Randstad
Contact Detail:
Randstad Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Project Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and customer engagement. Understanding what works in the industry will help you speak confidently about strategies during interviews.
✨Tip Number 2
Network with professionals in the marketing and CRM space, especially those who have experience in project management. They can provide insights and potentially refer you to opportunities at StudySmarter.
✨Tip Number 3
Prepare examples of successful campaigns you've managed that demonstrate your ability to engage customers effectively. Be ready to discuss how you measured success and adapted strategies based on feedback.
✨Tip Number 4
Showcase your storytelling skills by preparing a brief presentation on a past project. This will not only highlight your creativity but also your ability to communicate complex ideas clearly, which is crucial for this role.
We think you need these skills to ace Marketing Project Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, project management, and communications. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: In your cover letter, showcase your storytelling ability and how your past experiences align with the responsibilities of the Marketing Project Manager role. Mention specific examples of successful campaigns you've managed and how they improved customer engagement.
Showcase Your Analytical Skills: Include examples of how you've used data to drive decisions in previous roles. Highlight any experience with performance tracking and reporting, as this is crucial for the position.
Demonstrate Stakeholder Engagement: Provide examples of how you've successfully coordinated with various teams or stakeholders in past projects. This will show your ability to manage relationships and work collaboratively, which is key for this role.
How to prepare for a job interview at Randstad
✨Understand the Role Inside Out
Make sure you thoroughly understand the responsibilities of a Marketing Project Manager, especially in CRM and content management. Familiarise yourself with the key tasks mentioned in the job description, such as lifecycle management and stakeholder coordination, so you can discuss how your experience aligns with these.
✨Showcase Your Storytelling Skills
As a natural storyteller, be prepared to share examples of how you've crafted compelling narratives in your previous roles. Highlight specific campaigns where your messaging improved customer engagement or satisfaction, demonstrating your ability to connect with audiences.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and project management abilities. Prepare scenarios where you successfully managed multiple priorities or turned around a challenging project, showcasing your analytical mindset and proactive approach.
✨Familiarise Yourself with CRM Tools
If you have experience with CRM tools like Braze or Salesforce, be ready to discuss how you've used them to enhance customer communication strategies. If you're not familiar with these tools, do some research to understand their functionalities and how they can benefit the role.
