At a Glance
- Tasks: Support brand strategy and execute marketing initiatives to boost sales and market share.
- Company: Join a leading company in the Nutrition Division with a collaborative team culture.
- Benefits: Competitive salary, full-time contract, and opportunities for professional growth.
- Other info: Fast-paced environment with strong career development opportunities.
- Why this job: Make an impact in the healthcare industry while developing your marketing skills.
- Qualifications: Degree in Marketing or related field; experience in marketing or customer-facing roles preferred.
The predicted salary is between 35000 - 35000 £ per year.
- Position Type: Full-Time, initial 12 month contract
- Pay rate: £35,000 per annum
- MAIN PURPOSE OF JOB
The Brand Specialist is responsible for supporting the creation and development of effective marketing strategies to maximise profitability, market share and sales, and is fully responsible for delivering assigned initiatives with flawless execution.
This role sits within the Nutrition Division and plays a pivotal role within the marketing team working in close collaboration with Sales, Medical, Regulatory and the broader cross-functional team members as part of a High Performing Team.
- MAIN ACCOUNTABILITIES
- Support the respective brand leads in the execution of the brand strategy and delivering on the tactical plan for the year to meet KPIs.
- Support the delivery of activation initiatives across a broad spectrum of the marketing mix including leading NPI projects as well as the creative development of sales and media assets.
- Support the design, delivery and analysis of the media plan, encompassing both offline and online channels.
- Track and articulate market performance, trends and developments in order to influence business strategy, identify future risks and opportunities and ensure the business is delivering upon its growth targets.
- Utilise excellent project management skills to work collaboratively with field sales reps, medical, regulatory, and supply teams to execute initiatives with success, as well as identify further opportunities / defence tactics.
- Support the creation, review and approval of promotional materials through internal systems and processes, including Veeva Vault.
- Ensure all marketing activities are executed in compliance with internal policies, industry regulations and applicable codes of practice.
- Key Objectives
- Deliver sales targets
- Support brand plan tactical execution, and internal business reviews and reporting on brand performance
- Project manage delivery of marketing initiatives whilst learning and observing all company and Industry standards
- Support management of A&P brand budget
- Complete associated administration in line with company policies and procedures.
Qualifications and Experience
- Degree educated in Marketing, Business, Life Sciences or a related discipline, or equivalent experience through an apprenticeship programme.
- Experience within a marketing, brand, commercial or customer-facing role. Previous experience within the pharmaceutical, healthcare, nutrition or FMCG industry is preferred.
- Strong organisational and project management skills, with the ability to manage multiple priorities and deliver projects on time.
- Demonstrated ability to take ownership of projects and proactively drive delivery through cross-functional stakeholder engagement.
- Excellent verbal, written and interpersonal communication skills.
- Basic creative writing, copy development and content formatting skills, with the ability to translate ideas and strategies into high-quality deliverables.
- Strong attention to detail and ability to consistently deliver repeatable tasks to a high standard.
- Analytical mindset with the ability to interpret data, generate insights and support decision-making.
- Proactive, results-oriented and adaptable individual with a willingness to learn and thrive in a fast-paced environment.
- Team player capable of building strong relationships and influencing stakeholders across functions.
- Strong Microsoft Excel and Power Point skills are essential.
- Demonstrated ability to quickly learn and utilise new systems and software platforms (e. g. Veeva Vault, CRM and content management systems).
- #J-18808-Ljbffr
Brand Specialist in Maidenhead employer: Randstad
Join a forward-thinking company that prioritises employee development and fosters a collaborative work culture. As an IMS Systems Auditor, you will benefit from comprehensive training opportunities, a supportive team environment, and the chance to make a meaningful impact on our Integrated Management System. Located in a vibrant area, we offer a dynamic workplace where your contributions are valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Specialist in Maidenhead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Randstad and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Randstad are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Randstad on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Randstad. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Specialist in Maidenhead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Randstad. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Randstad:Show us that you’ve done your homework! In your application, briefly mention what you admire about Randstad’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Randstad
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Randstad will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Randstad, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
