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- Tasks: Lead digital PR strategies across Europe, enhancing brand visibility in AI-driven search.
- Company: Dynamic company at the forefront of digital innovation and consumer engagement.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a strong emphasis on creativity and strategic thinking.
- Why this job: Shape the future of PR in a rapidly evolving digital landscape.
- Qualifications: Proven PR experience with a focus on digital media and stakeholder management.
The predicted salary is between 55000 - 65000 ÂŁ per year.
Digital PR Lead, Europe
Location: London (3 days per week).
Reporting into the EU PR Director based in Germany.
As consumer discovery rapidly shifts toward AI-driven search experiences (LLMs such as ChatGPT, Gemini, Perplexity and Claude), the way this brand appears in earned/third-party sources is increasingly shaping brand preference and product consideration.
This role develops and implements a Europe-wide Digital PR approach that improves Generative Engine Optimisation (GEO) performance through earned and supported owned media, as well as maintaining and growing SEO visibility through local PR efforts. The role bridges a capability gap created by reduced local PR capacity in markets and ensures that product and brand information is surfaced accurately and prominently in AI-driven results and more traditional publishers.
- Link Building: Finding linking opportunities within BAU PR.
- Stakeholder Management: Reporting to senior stakeholders on the impact of PR-GEO/SEO.
- Local Coordination: Supporting local country teams in Europe on getting links and earned media coverage from priority publishers.
- Strategy Ownership: Own the Europe GEO / SEO Digital PR (earned & owned) strategy and plan, from approach definition through to implementation roadmap.
- Market Leadership: Bridge the GEO performance gap to #1 in Europe by identifying priority topics, franchises, and search/category areas where earned media can most impact AI-driven discovery.
- Build a publisher influence plan for LLM visibility: Identifying media outlets, reviewers, listicle publishers, and communities influential in LLM sourcing.
- Local Enablement: Guide and enable local PR teams across Europe with clear priorities, briefs, toolkits, and best practices.
- Drive coordinated product seeding and editorial opportunities: Increase inclusion in “best-of”, comparison, and review content.
- Partner with SEO, Global PR, Publishing, and Analytics: Ensure content is structured, credible, and easy for AI systems to read, trust, and cite.
- Content Direction: Influence content direction for platforms that shape discovery signals (e.g., YouTube, Reddit, creator ecosystems).
- PR Expertise: Strong experience in PR, media relations and/or digital PR with an understanding of how earned media shapes search and discovery.
- Implementation: Demonstrated ability to create strategy and drive implementation across multiple stakeholders and markets.
- Digital Ecosystems: Strong understanding of digital publishing ecosystems (reviewers, listicles, creator platforms, community channels).
- Experience working with measurement teams: Translating data into actions.
- Stakeholder Management: Strong stakeholder management, communication, and project management skills.
- Multi-market experience: Central coordination and influencing local execution.
Public Relations Manager - EMEA in London employer: Randstad UK
Contact Detail:
Randstad UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Public Relations Manager - EMEA in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the PR industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you to someone looking for a Digital PR Lead.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best PR campaigns and results. Use case studies to demonstrate how you've improved SEO visibility or secured media coverage. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Tailor your approach! When you find a role that excites you, make sure to customise your pitch. Highlight your experience with digital PR and how it aligns with their needs, especially around AI-driven search experiences. This shows you’ve done your homework and are genuinely interested.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who take the initiative to engage directly with us. Plus, it gives you a chance to showcase your enthusiasm for the role and the company right from the start.
We think you need these skills to ace Public Relations Manager - EMEA in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Public Relations Manager role. Highlight your PR expertise, especially in digital and earned media, to show us you understand what we're looking for.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital PR and how your experience can help bridge the GEO performance gap in Europe. Be specific about your achievements and how they relate to our needs.
Showcase Your Stakeholder Management Skills: In your application, don’t forget to mention your experience in managing stakeholders. We want to see how you've successfully communicated and collaborated with different teams, especially in multi-market environments.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Randstad UK
✨Know Your Digital PR Inside Out
Make sure you brush up on the latest trends in digital PR, especially how AI impacts search and discovery. Be ready to discuss specific strategies you've used in the past that align with the role's focus on Generative Engine Optimisation (GEO) and SEO visibility.
✨Showcase Your Stakeholder Management Skills
Prepare examples of how you've successfully managed stakeholders in previous roles. Highlight your communication and project management skills, as these will be crucial for reporting on PR impact and coordinating with local teams across Europe.
✨Demonstrate Your Market Knowledge
Research the European market landscape and be prepared to discuss how you would bridge the GEO performance gap. Identify key topics and franchises relevant to the brand and think about how earned media can enhance AI-driven discovery.
✨Bring Data to the Table
Be ready to talk about how you've worked with measurement teams in the past. Show how you've translated data into actionable insights, particularly in relation to digital publishing ecosystems and how they influence content direction.