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- Tasks: Lead digital PR strategies across Europe, enhancing brand visibility in AI-driven search.
- Company: Dynamic company at the forefront of digital innovation and public relations.
- Benefits: Flexible working hours, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a strong emphasis on creativity and strategic thinking.
- Why this job: Shape the future of brand discovery and influence through cutting-edge digital PR.
- Qualifications: Proven PR experience with a focus on digital media and stakeholder management.
The predicted salary is between 55000 - 65000 ÂŁ per year.
As consumer discovery rapidly shifts toward AI-driven search experiences (LLMs such as ChatGPT, Gemini, Perplexity and Claude), the way this brand appears in earned/third-party sources is increasingly shaping brand preference and product consideration.
This role develops and implements a Europe-wide Digital PR approach that improves Generative Engine Optimisation (GEO) performance through earned and supported owned media, as well as maintaining and growing SEO visibility through local PR efforts. The role bridges a capability gap created by reduced local PR capacity in markets and ensures that product and brand information is surfaced accurately and prominently in AI-driven results and more traditional publishers.
- Link Building: Finding linking opportunities within BAU PR.
- Stakeholder Management: Reporting to senior stakeholders on the impact of PR-GEO/SEO.
- Local Coordination: Supporting local country teams in Europe on getting links and earned media coverage from priority publishers.
- Strategy Ownership: Own the Europe GEO / SEO Digital PR (earned & owned) strategy and plan, from approach definition through to implementation roadmap.
- Market Leadership: Bridge the GEO performance gap to #1 in Europe by identifying priority topics, franchises, and search/category areas where earned media can most impact AI-driven discovery.
- Build a publisher influence plan: Identify media outlets, reviewers, listicle publishers, and communities influential in LLM sourcing.
- Local Enablement: Guide and enable local PR teams across Europe with clear priorities, briefs, toolkits, and best practices.
- Drive coordinated product seeding: Increase inclusion in “best-of”, comparison, and review content.
- Partner with SEO, Global PR, Publishing, and Analytics: Ensure content is structured, credible, and easy for AI systems to read, trust, and cite.
- Content Direction: Influence content direction for platforms that shape discovery signals (e.g., YouTube, Reddit, creator ecosystems).
- PR Expertise: Strong experience in PR, media relations and/or digital PR with an understanding of how earned media shapes search and discovery.
- Implementation: Demonstrated ability to create strategy and drive implementation across multiple stakeholders and markets.
- Digital Ecosystems: Strong understanding of digital publishing ecosystems (reviewers, listicles, creator platforms, community channels).
- Experience working with measurement teams: Translating data into actions.
- Stakeholder Management: Strong stakeholder management, communication, and project management skills.
- Multi-market experience: Central coordination and influencing local execution.
Public Affairs & Public Relations Manager in London employer: Randstad UK
Contact Detail:
Randstad UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Public Affairs & Public Relations Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your PR projects and successes. This is your chance to demonstrate how you can bridge the gap between digital PR and SEO, making you stand out to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company’s recent PR campaigns and their digital presence. Be ready to discuss how you can enhance their GEO performance and local coordination efforts. Tailor your responses to show you understand their needs and how you can help.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talent that can drive our Digital PR strategy forward. Make sure your application reflects your understanding of the role and how you can contribute to our goals in Europe.
We think you need these skills to ace Public Affairs & Public Relations Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital PR Lead role. Highlight your experience in PR, media relations, and digital strategies that align with our needs. We want to see how you can bridge the gap in GEO performance!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you've improved SEO visibility or driven successful PR campaigns. We love numbers and results, so let us know how you made an impact in your previous roles!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key points stand out. Remember, we’re looking for someone who can communicate effectively with stakeholders!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Randstad UK
✨Know Your Digital PR Inside Out
Make sure you brush up on the latest trends in digital PR and how they relate to AI-driven search experiences. Familiarise yourself with tools like ChatGPT and understand how they impact brand visibility. This will show your potential employer that you're not just aware of the industry but are also proactive in keeping up with changes.
✨Showcase Your Stakeholder Management Skills
Prepare examples of how you've successfully managed stakeholders in previous roles. Think about times when you had to report on PR impacts or coordinate with local teams. Being able to demonstrate your communication and project management skills will be key in this role.
✨Bring Data to the Table
Since the role involves translating data into actionable insights, come prepared with examples of how you've used data to drive PR strategies. Whether it's improving SEO visibility or measuring the success of a campaign, showing your analytical side can set you apart from other candidates.
✨Be Ready to Discuss Content Direction
Think about how content shapes discovery signals across various platforms. Be prepared to discuss your ideas on influencing content direction for platforms like YouTube and Reddit. This shows that you understand the broader digital ecosystem and can contribute to shaping effective PR strategies.