At a Glance
- Tasks: Drive user acquisition and revenue through hands-on performance marketing strategies.
- Company: Join a dynamic team in the global payments sector.
- Benefits: Competitive salary, discretionary bonus, and opportunities for professional growth.
- Other info: Embrace agility and thrive in a rapidly evolving industry.
- Why this job: Make a real impact in a fast-paced environment while mastering key marketing channels.
- Qualifications: Proven experience in performance marketing and strong analytical skills required.
The predicted salary is between 70000 - 70000 £ per year.
Salary: £70,000 (DOE) + Plus a discretionary bonus
Location: London
Reporting: You will report directly to the Senior Performance Marketing Manager and will have no direct line management responsibility.
We are seeking a highly motivated and skilled Performance Marketing Manager to a dynamic team within the Global payments sector. This role is pivotal to delivering our ambitious marketing strategy and will involve hands-on execution across key performance channels critical to client acquisition. This is a fluid, hands-on role where the key focus is the delivery and execution of the performance marketing strategy. While you won't need to be an expert in every channel, deep expertise in at least one area is essential for success.
Key Responsibilities- Strategic Delivery: Owning and executing key components of the overall performance marketing strategy to acquire high-value payments clients and achieve business objectives.
- Channel Ownership: Taking hands-on ownership of at least one core performance marketing channel (e.g., SEM, Paid Social, Affiliates, Display), driving execution from setup to optimisation.
- Campaign Management: Planning, executing, and optimising high-performance campaigns across digital channels, ensuring maximum ROI and adherence to industry compliance standards.
- Data Analysis: Monitoring campaign performance, analysing data to understand customer acquisition costs (CAC) and lifetime value (LTV), and providing actionable insights to continually improve efficiency and scale.
- Cross-Functional Collaboration: Working closely with product, sales, data, and commercial teams to align marketing efforts with business needs and ensure a consistent customer journey for financial services prospects.
- Proven Hands-on Proficiency: Demonstrable, hands-on experience and full ownership in at least one of the following core performance marketing channels is mandatory: Search Engine Marketing (SEM) / Affiliate Marketing / Digital Display Advertising / Paid Social Ads.
- Strategic Mindset: Ability to translate strategic business and sales goals within the financial/payments sector into successful, day-to-day tactical execution.
- Analytical Skills: Strong ability to analyse performance data, identify trends, and make data-driven decisions to optimize campaign funnels.
- Desirable: Experience with AI Optimisation within digital advertising platforms.
- Agility & Fluidity: A willingness to operate in a fluid role and take on new challenges as the business area evolves within a rapidly changing industry.
Performance Marketing Manager in London employer: Randstad UK
Randstad UK is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of Manchester. With a strong focus on employee development through comprehensive learning and development training, as well as access to cutting-edge recruitment technology, we empower our team to excel and achieve their career goals while enjoying the benefits of uncapped earning potential in a thriving sector.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Randstad UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Randstad UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Randstad UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Randstad UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Randstad UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Randstad UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Randstad UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Randstad UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Randstad UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Randstad UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
