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- Tasks: Lead digital PR strategies to boost brand visibility in AI-driven search.
- Company: Dynamic company at the forefront of digital innovation.
- Benefits: Flexible work schedule, competitive pay, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and innovation.
- Why this job: Shape how a leading brand is discovered online and make a real impact.
- Qualifications: Experience in PR and digital media with strong analytical skills.
The predicted salary is between 55000 - 65000 ÂŁ per year.
Duration: Until end of calendar year
Location: London (3 days per week)
Reporting: Reporting into the EU PR Director based in Germany
Role Purpose & Overall Relevance
As consumer discovery rapidly shifts toward AI-driven search experiences, the way this brand appears in earned/third-party sources is increasingly shaping brand preference and product consideration. This role develops and implements a Europe-wide Digital PR approach that improves Generative Engine Optimisation (GEO) performance through earned and supported owned media, as well as maintaining and growing SEO visibility through local PR efforts. The role bridges a capability gap created by reduced local PR capacity in markets and ensures that product and brand information is surfaced accurately and prominently in AI-driven results and more traditional publishers.
Top Day-to-Day Tasks
- Strategic Prioritisation: Working with the SEO team on calendar priorities.
- Market Support: Maintaining up-to-date publisher lists per market and category for market teams.
- Link Building: Finding linking opportunities within BAU PR.
- Stakeholder Management: Reporting to senior stakeholders on the impact of PR-GEO/SEO.
- Local Coordination: Supporting local country teams in Europe on getting links and earned media coverage from priority publishers.
- Toolkit Development: Working with Global category teams on refining/stress-testing GEO-minded PR toolkits and creating tools where relevant.
Key Responsibilities
- Strategy Ownership: Own the Europe GEO / SEO Digital PR strategy and plan, from approach definition through to implementation roadmap.
- Market Leadership: Bridge the GEO performance gap to #1 in Europe by identifying priority topics, franchises, and search/category areas where earned media can most impact AI-driven discovery.
- Publisher Influence: Build a publisher influence plan for LLM visibility, identifying media outlets, reviewers, listicle publishers, and communities influential in LLM sourcing.
- Local Enablement: Guide and enable local PR teams across Europe with clear priorities, briefs, toolkits, and best practices.
- Product Seeding: Drive coordinated product seeding and editorial opportunities to increase inclusion in “best-of”, comparison, and review content.
- Cross-Functional Alignment: Partner with SEO, Global PR, Publishing, and Analytics to ensure content is structured, credible, and easy for AI systems to read, trust, and cite.
- Content Direction: Influence content direction for platforms that shape discovery signals.
- Analytics: Define success through the creation of measurement and reporting frameworks, utilising tools such as Profound and Adobe Analytics.
Requisite Education & Experience
- PR Expertise: Strong experience in PR, media relations and/or digital PR with an understanding of how earned media shapes search and discovery.
- Implementation: Demonstrated ability to create strategy and drive implementation across multiple stakeholders and markets.
- Digital Ecosystems: Strong understanding of digital publishing ecosystems.
- Technical Knowledge: Understanding of the fundamentals of SEO and GEO and specifically how offsite factors like backlinks and citations drive visibility in Google and LLMs.
- Analytical Mindset: Experience working with measurement teams and translating data into actions.
- Stakeholder Management: Strong stakeholder management, communication, and project management skills.
- Central Coordination: Multi-market experience of central coordination and influencing local execution.
Public Relations Manager in City of London employer: Randstad UK
Contact Detail:
Randstad UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Public Relations Manager in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the PR industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best PR campaigns and results. Use case studies to demonstrate how you’ve improved brand visibility and engagement. This will make you stand out when you apply through our website.
✨Tip Number 3
Stay updated on industry trends! Follow relevant blogs, podcasts, and social media accounts to keep your finger on the pulse of digital PR. This knowledge will help you during interviews and show that you’re passionate about the field.
✨Tip Number 4
Practice makes perfect! Prepare for interviews by doing mock sessions with friends or mentors. Focus on articulating your experience with SEO and GEO strategies, as well as your approach to stakeholder management. We want you to nail it!
We think you need these skills to ace Public Relations Manager in City of London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Public Relations Manager role. Highlight your experience in digital PR and how it aligns with our focus on AI-driven search experiences. We want to see how you can bridge the gap in local PR capacity!
Showcase Your Strategy Skills: In your application, emphasise your ability to develop and implement strategies. We’re looking for someone who can own the Europe GEO/SEO Digital PR strategy, so share examples of how you've successfully done this in the past.
Highlight Your Analytical Mindset: Don’t forget to mention your experience with analytics and measurement frameworks. We value candidates who can translate data into actionable insights, especially when it comes to improving our PR-GEO/SEO performance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role. We can’t wait to hear from you!
How to prepare for a job interview at Randstad UK
✨Know Your Digital PR Inside Out
Make sure you brush up on the latest trends in digital PR and how they relate to SEO and GEO. Familiarise yourself with AI-driven search experiences and be ready to discuss how earned media can shape brand visibility in this context.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and implemented successful PR strategies in the past. Be ready to explain your thought process and how you prioritised tasks to achieve results, especially in multi-market environments.
✨Demonstrate Stakeholder Management Skills
Think of specific instances where you've effectively managed stakeholders. Highlight your communication skills and how you've collaborated with different teams to drive PR initiatives forward, particularly in a cross-functional setting.
✨Be Data-Driven
Familiarise yourself with analytics tools like Profound and Adobe Analytics. Be prepared to discuss how you've used data to inform your PR strategies and measure success, as this role heavily relies on analytical insights to guide decision-making.