At a Glance
- Tasks: Drive B2B marketing strategies and convince top brands to shift budgets to YouTube.
- Company: Leading tech company revolutionising digital advertising in the EMEA region.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and data-driven results.
- Why this job: Join a dynamic team and shape the future of advertising with innovative strategies.
- Qualifications: Experience in B2B marketing and a strong understanding of the media landscape.
The predicted salary is between 60000 - 80000 € per year.
B2B Marketing Manager, YouTube Advertising EMEA
Location: London (St. Giles)
Work Mode: Hybrid (Tue, Wed, Thu in-office)
Contract: 12 Months
The Mission
We aren't marketing to consumers; we are marketing to the C-suite. Your job is to convince CMOs and media agencies at brands like Unilever, L'Oréal, and BMW to shift their multi-million pound budgets from traditional TV, TikTok, and Instagram over to YouTube. You will own the narrative that positions YouTube as the 'New Mainstream' - a full-funnel powerhouse driven by creator fandom and bulletproof business ROI.
What You'll Do
- Drive the Full-Funnel Narrative: Prove how AI-backed tools (Demand Gen, PMax) convert views into direct sales.
- Weaponize Creator Fandom: Build B2B programs demonstrating why creator-led ads drive 4x more purchase intent than rival platforms.
- Enable Sales: Arm Google's sales teams with the data-driven killer decks needed to win the market share war.
Who You Are
A strategic B2B or agency storyteller who speaks fluent 'CMO and Media Effectiveness.' Deeply familiar with the EMEA media landscape, video landscape, and shifting TV budgets. Data-driven, commercially obsessed.
Marketing Manager (II) (GOG1JP00004092) employer: Randstad Technologies
As a leading player in the digital marketing landscape, our company offers an exceptional work environment that fosters creativity and innovation. Located in the vibrant heart of London, our hybrid work model promotes a healthy work-life balance while providing ample opportunities for professional growth and development. Join us to be part of a dynamic team that is not only shaping the future of advertising but also empowering you to make a significant impact in the B2B space.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (II) (GOG1JP00004092)
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills in real-time! Consider creating a portfolio or a case study that highlights your B2B marketing successes. We want to see how you’ve driven results before, especially when it comes to convincing big brands to shift their budgets.
✨Tip Number 3
Prepare for the interview like it’s the final exam! Research the company, understand their products, and be ready to discuss how you can help them position YouTube as the 'New Mainstream'. We want to hear your ideas on leveraging creator fandom!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Manager (II) (GOG1JP00004092)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of B2B Marketing Manager. Highlight your experience with C-suite marketing and any successful campaigns you've run that align with YouTube advertising.
Craft a Compelling Cover Letter:Your cover letter should tell a story about why you're the perfect fit for this role. Use it to showcase your understanding of the EMEA media landscape and how you can drive the full-funnel narrative for YouTube.
Showcase Your Data Skills:Since this role is data-driven, include specific examples of how you've used data to inform your marketing strategies. Mention any AI-backed tools you've worked with to demonstrate your familiarity with the tech side of marketing.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to see your application and get you into the mix for this exciting opportunity!
How to prepare for a job interview at Randstad Technologies
✨Know Your Audience
Since you're marketing to the C-suite, make sure you understand their language and priorities. Research the companies you'll be discussing, like Unilever and BMW, and tailor your examples to show how YouTube can meet their specific needs.
✨Showcase Your Data Skills
Be prepared to discuss how you can leverage AI-backed tools and data to drive results. Bring examples of past campaigns where you've used data to inform decisions and demonstrate ROI, as this will resonate with your interviewers.
✨Master the Full-Funnel Narrative
Practice articulating the full-funnel narrative that positions YouTube as a powerhouse. Be ready to explain how creator fandom can enhance brand engagement and lead to higher purchase intent, as this is crucial for the role.
✨Prepare Killer Decks
Think about how you would arm sales teams with compelling presentations. Bring a sample deck or outline to the interview that showcases your ability to create persuasive, data-driven materials that can win over clients.
