At a Glance
- Tasks: Drive B2B marketing strategies to shift budgets to YouTube from traditional platforms.
- Company: Join a leading tech giant with a focus on innovation and creativity.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on data-driven decision making.
- Why this job: Be at the forefront of digital marketing, influencing major brands and driving real change.
- Qualifications: Experience in B2B marketing and a strong understanding of the media landscape.
The predicted salary is between 55000 - 65000 £ per year.
B2B Marketing Manager, YouTube Advertising EMEA
Location: London (St. Giles)
Work Mode: Hybrid (Tue, Wed, Thu in-office)
Contract: 12 Months
The Mission
We aren't marketing to consumers; we are marketing to the C-suite. Your job is to convince CMOs and media agencies at brands like Unilever, L'Oréal, and BMW to shift their multi-million pound budgets from traditional TV, TikTok, and Instagram over to YouTube. You will own the narrative that positions YouTube as the 'New Mainstream' - a full-funnel powerhouse driven by creator fandom and bulletproof business ROI.
What You'll Do
- Drive the Full-Funnel Narrative: Prove how AI-backed tools (Demand Gen, PMax) convert views into direct sales.
- Weaponize Creator Fandom: Build B2B programs demonstrating why creator-led ads drive 4x more purchase intent than rival platforms.
- Enable Sales: Arm Google's sales teams with the data-driven killer decks needed to win the market share war.
Who You Are
- A strategic B2B or agency storyteller who speaks fluent 'CMO and Media Effectiveness.'
- Deeply familiar with the EMEA media landscape, video landscape, and shifting TV budgets.
- Data-driven, commercially obsessed, and ready to turn digital culture into corporate revenue.
Marketing Manager (II) (GOG1JP00004092) in London employer: Randstad Technologies
As a Marketing Manager at our London (St. Giles) office, you'll join a dynamic and innovative team that thrives on creativity and collaboration. We offer a hybrid work model that promotes work-life balance, alongside opportunities for professional growth in a fast-paced environment where your contributions directly influence major brands. With access to cutting-edge tools and a culture that champions data-driven decision-making, you'll be empowered to make a significant impact in the B2B marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (II) (GOG1JP00004092) in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of B2B marketing and the EMEA media landscape. Whether it's a blog post or a video, let us see your skills in action!
✨Tip Number 3
Prepare for interviews by understanding the company’s goals and how you can help them shift budgets to YouTube. We want you to be ready to discuss how AI-backed tools can drive results and why creator-led ads are the future.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Marketing Manager (II) (GOG1JP00004092) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of B2B Marketing Manager. Highlight your experience with C-suite marketing and any successful campaigns you've run that align with YouTube advertising.
Craft a Compelling Cover Letter:Your cover letter should tell a story about why you're the perfect fit for this position. Use it to showcase your understanding of the EMEA media landscape and how you can drive the full-funnel narrative for YouTube.
Showcase Your Data Skills:Since this role is data-driven, include specific examples of how you've used data to inform your marketing strategies. Mention any AI-backed tools you've worked with and the results they delivered.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to see your application and get you on board to help us convince those CMOs!
How to prepare for a job interview at Randstad Technologies
✨Know Your Audience
Since you're marketing to the C-suite, make sure you understand their language and priorities. Research the companies you'll be discussing, like Unilever and BMW, and tailor your examples to show how YouTube can meet their specific needs.
✨Showcase Your Data Skills
Be prepared to discuss how you can leverage AI-backed tools and data to drive results. Bring examples of past campaigns where you've used data to inform decisions and demonstrate ROI, as this will resonate with the interviewers.
✨Master the Full-Funnel Narrative
Practice articulating how YouTube fits into the full-funnel marketing strategy. Be ready to explain how creator-led ads can outperform traditional media, and have statistics or case studies on hand to back up your claims.
✨Prepare Killer Decks
Since enabling sales is part of the role, think about how you would arm a sales team with compelling presentations. Prepare a mock deck that highlights key data points and persuasive storytelling techniques to showcase your skills.
