At a Glance
- Tasks: Drive B2B marketing strategies and convince top brands to shift budgets to YouTube.
- Company: Leading tech company with a focus on innovative advertising solutions.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Join a dynamic team and make a significant impact in the advertising industry.
- Why this job: Be at the forefront of digital marketing and influence major brand decisions.
- Qualifications: Experience in B2B marketing and a strong understanding of the media landscape.
The predicted salary is between 60000 - 80000 € per year.
B2B Marketing Manager, YouTube Advertising EMEA
Location: London (St. Giles)
Work Mode: Hybrid (Tue, Wed, Thu in-office)
Contract: 12 Months
The Mission
We aren't marketing to consumers; we are marketing to the C-suite. Your job is to convince CMOs and media agencies at brands like Unilever, L'Oréal, and BMW to shift their multi-million pound budgets from traditional TV, TikTok, and Instagram over to YouTube. You will own the narrative that positions YouTube as the 'New Mainstream' - a full-funnel Powerhouse driven by creator fandom and bulletproof business ROI.
What You'll Do
- Drive the Full-Funnel Narrative: Prove how AI-backed tools (Demand Gen, PMax) convert views into direct sales.
- Weaponize Creator Fandom: Build B2B programs demonstrating why creator-led ads drive 4x more purchase intent than rival platforms.
- Enable Sales: Arm Google's sales teams with the data-driven killer decks needed to win the market share war.
Who You Are
A strategic B2B or agency storyteller who speaks fluent 'CMO and Media Effectiveness.' Deeply familiar with the EMEA media landscape, video landscape, and shifting TV budgets. Data-driven, commercially obsessed, and ready to turn digital culture.
Marketing Manager (II) (GOG1JP) in London employer: Randstad Technologies
As a Marketing Manager at our London (St. Giles) office, you will join a dynamic and innovative team that thrives on creativity and collaboration. We offer a hybrid work model that promotes work-life balance, alongside opportunities for professional growth in a fast-paced environment. With access to cutting-edge tools and a focus on data-driven strategies, you'll be empowered to make a significant impact in the B2B marketing landscape while working with some of the biggest brands in the world.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (II) (GOG1JP) in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills in real-time! Consider creating a portfolio or a case study that highlights your B2B marketing successes. We want to see how you’ve driven results before, especially when it comes to convincing big brands to shift their budgets.
✨Tip Number 3
Prepare for the interview like it’s the final boss level! Research the company, understand their challenges, and come armed with ideas on how you can help them position YouTube as the 'New Mainstream'. We love seeing candidates who are proactive and passionate.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for talent that can drive the narrative and enable sales in the ever-evolving media landscape.
We think you need these skills to ace Marketing Manager (II) (GOG1JP) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of B2B Marketing Manager. Highlight your experience with C-suite marketing and any relevant campaigns you've run that align with our mission at StudySmarter.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you're the perfect fit. Use it to showcase your storytelling skills and how you can drive the full-funnel narrative for YouTube advertising.
Showcase Your Data Skills:Since we're all about data-driven decisions, make sure to include examples of how you've used data to inform your marketing strategies. We want to see your commercial obsession in action!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates from us!
How to prepare for a job interview at Randstad Technologies
✨Know Your Audience
Since you're marketing to the C-suite, make sure you understand their language and priorities. Research the companies you'll be discussing, like Unilever and BMW, and tailor your examples to show how YouTube can meet their specific needs.
✨Showcase Your Data Skills
Be prepared to discuss how you can leverage data to drive decisions. Bring examples of how you've used analytics in past roles to influence marketing strategies, especially in a B2B context. This will demonstrate your data-driven mindset.
✨Master the Full-Funnel Approach
Familiarise yourself with the full-funnel narrative and be ready to explain how AI-backed tools can convert views into sales. Prepare to discuss case studies or campaigns where you've successfully driven results through a full-funnel strategy.
✨Highlight Your Storytelling Ability
As a strategic storyteller, you need to convey complex ideas simply. Prepare a few compelling narratives that illustrate your experience in B2B marketing and how you've effectively communicated value to CMOs and media agencies.
