At a Glance
- Tasks: Lead brand strategy and demand generation for a cutting-edge digital platform.
- Company: Join a dynamic team focused on innovative marketing solutions in a global organisation.
- Benefits: Enjoy a competitive pay rate and hybrid working options for better work-life balance.
- Why this job: Be at the forefront of digital marketing, collaborating with global teams to drive growth.
- Qualifications: Proven experience in senior marketing roles with expertise in B2B and B2C strategies.
- Other info: Contract duration is 6 months with potential for extension.
The predicted salary is between 43200 - 72000 £ per year.
Location: London (hybrid)
Pay: Competitive Rate
Contract Duration: 6 months (potential to extend)
Are you a dynamic and data-driven marketing leader with experience scaling B2B and B2C strategies in complex organisations? My client is seeking a Head of Marketing to lead end-to-end brand strategy, GTM planning, and demand generation efforts for their client's cutting-edge digital platform. You'll collaborate with senior stakeholders across global teams and agencies to drive product engagement and growth.
Requirements:
- Proven experience as a Head of Marketing, Marketing Director, or Senior Marketing Manager in a large or global organisation
- Deep knowledge of B2B and B2C marketing strategies and digital growth tactics
- Ability to define and deliver full-funnel go-to-market strategies (paid, owned, earned media)
- Strong stakeholder management skills, including working with agencies and internal creative/PR/comms teams
- Comfortable owning marketing strategy and execution from ideation to performance tracking
- Experience in fast-paced environments such as consultancy, fintech, tech, or digital transformation
If this is of interest, please apply below or forward your CV to (see below). Randstad Technologies is acting as an Employment Business in relation to this vacancy.
Head of Public Sector Marketing employer: Randstad Technologies
Contact Detail:
Randstad Technologies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Public Sector Marketing
✨Tip Number 1
Network with professionals in the public sector marketing space. Attend industry events, webinars, or local meetups to connect with potential colleagues and learn about the latest trends and challenges in the field.
✨Tip Number 2
Showcase your experience with B2B and B2C strategies by discussing specific campaigns you've led. Be prepared to share metrics that demonstrate your impact on brand growth and engagement.
✨Tip Number 3
Familiarise yourself with the latest digital marketing tools and platforms. Being knowledgeable about the technologies that drive marketing strategies will help you stand out as a candidate who can lead innovative initiatives.
✨Tip Number 4
Prepare for interviews by thinking through how you would approach the go-to-market strategy for a new product. Consider how you would engage stakeholders and measure success, as this will demonstrate your strategic thinking and leadership skills.
We think you need these skills to ace Head of Public Sector Marketing
Some tips for your application 🫡
Understand the Role: Carefully read the job description for the Head of Public Sector Marketing position. Make sure you understand the key responsibilities and requirements, as this will help you tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasise your proven experience in B2B and B2C marketing strategies. Use specific examples from your past roles that demonstrate your ability to lead marketing initiatives in complex organisations.
Showcase Stakeholder Management Skills: Since the role requires strong stakeholder management skills, include examples of how you've successfully collaborated with senior stakeholders, agencies, and internal teams in your previous positions.
Tailor Your Application: Customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. Use keywords from the listing to ensure your application resonates with the hiring team.
How to prepare for a job interview at Randstad Technologies
✨Showcase Your Strategic Thinking
As a Head of Public Sector Marketing, you'll need to demonstrate your ability to develop and execute comprehensive marketing strategies. Prepare examples of past campaigns where you successfully defined and delivered go-to-market strategies, highlighting the impact on business growth.
✨Highlight Stakeholder Management Skills
This role requires strong collaboration with senior stakeholders and agencies. Be ready to discuss how you've effectively managed relationships in previous roles, including any challenges you faced and how you overcame them to achieve successful outcomes.
✨Demonstrate Data-Driven Decision Making
Your potential employer will be looking for a data-driven leader. Prepare to discuss how you've used analytics to inform your marketing strategies and measure performance. Bring specific metrics or case studies that illustrate your success in driving engagement and growth.
✨Familiarise Yourself with the Industry
Given the fast-paced nature of sectors like fintech and digital transformation, it's crucial to stay updated on industry trends. Research recent developments in public sector marketing and be prepared to discuss how these trends could influence your approach in the role.