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For Companies At a Glance
- Tasks: Lead marketing operations post-merger, analyse systems, and optimise processes for success.
- Company: Global ed-tech company with a focus on innovation and collaboration.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Join a dynamic team and make a real impact in a transformative project.
- Qualifications: 5+ years in marketing operations, project management, and data analysis.
- Other info: Exciting chance to work on a global scale with excellent career advancement.
The predicted salary is between 36000 - 60000 £ per year.
Overview
My global ed-tech company is looking for an experienced Marketing Operations manager to help with the analysis of various marketing systems following a global merger.
The role requires a mixture of PM, marketing manager and data analysis skills. The ideal candidate will have a blend of all three disciplines and have been involved in a merger/acquisition project in relation to marketing systems & processes.
Responsibilities
- Coordinate marketing alignment activities across business units with focus on lead generation, marketing technology, and supporting brand strategy workstreams
- Develop practical implementation plans with clear milestones and deliverables
- Track progress, identify bottlenecks, and implement solutions to keep alignment initiatives on schedule
- Map and document current marketing processes across business units
- Identify gaps, overlaps, and improvement opportunities in workflows
- Design and document standardized processes for harmonized marketing operations
- Analyze existing lead management workflows to recommend standardized approaches
- Support the harmonization of marketing systems and data sources
- Gather and analyze marketing performance data to inform business alignment decisions
- Create regular reports to track progress and business impacts
- Identify potential risks to marketing performance during operational changes
- Provide data-backed recommendations to optimize cross-functional alignment
- Help prepare teams for process and system enhancements, and support knowledge exchange between teams
- Create clear documentation and guidelines for new ways of working
- Maintain open communication channels to address concerns during operational changes
Essential Skills
- Business alignment experience
- Transition planning for marketing systems
- Prior involvement in business transformation initiatives or system implementations
- Knowledge of financial services or education sector marketing
- Experience with marketing technology harmonization or migrations
- Familiarity with brand management processes
- Change Management support
- User journey alignment
- Data migration/transfer
- Data Analysis
- Marketing campaign transfer
Technical knowledge
- Marketto, Saleforce Marketing Cloud, Web CMS, Wordpress
Key Experience
Project Management
- 5+ years of experience managing complex marketing projects or initiatives
- Proven ability to develop project plans, track progress, and deliver results
- Experience coordinating work across multiple stakeholders and departments
Analytical
- Strong data analysis skills with ability to derive meaningful insights
- Experience using data to identify process inefficiencies and solutions
- Comfortable working with marketing metrics and performance indicators
Process-Driven
- Experience documenting and improving business processes
- Ability to identify opportunities for standardization and optimisation
- Methodical approach to workflow design and implementation
- Understanding of change management principles when introducing new processes
Marketing Operations
- Working knowledge of marketing automation systems, CRM platforms or similar tools
- Understanding of lead management workflows and best practices
- Experience with marketing data management and performance management reporting
Desirable Skills
- Prior involvement in business transformation initiatives or system implementations
- Marketing Process Analysis & Documentation
- Knowledge of financial services or education sector marketing
- Experience with marketing technology harmonization or migrations
- Familiarity with brand management processes
Company & Application Details
Key Duties
Project Management
- Coordinate marketing alignment activities across business units with focus on lead generation, marketing technology, and supporting brand strategy workstreams
- Develop practical implementation plans with clear milestones and deliverables
- Track progress, identify bottlenecks, and implement solutions to keep alignment initiatives on schedule
Process Analysis & Documentation
- Map and document current marketing processes across business units
- Identify gaps, overlaps, and improvement opportunities in workflows
- Design and document standardized processes for harmonized marketing operations
Lead Generation & Marketing Technology Focus
- Analyze existing lead management workflows to recommend standardized approaches
- Support the harmonization of marketing systems and data sources
Data-Driven Decision
- Gather and analyze marketing performance data to inform business alignment decisions
- Create regular reports to track progress and business impacts
- Identify potential risks to marketing performance during operational changes
- Provide data-backed recommendations to optimize cross-functional alignment
Change Management
- Help prepare teams for process and system enhancements, and support knowledge exchange between teams
- Create clear documentation and guidelines for new ways of working
- Maintain open communication channels to address concerns during operational changes
This is an excellent opportunity to join a global client on a great merger project. I have interview slots ready to be filled so if you are interested and have the required skills then get in touch ASAP to find out more.
Randstad Technologies is acting as an Employment Business in relation to this vacancy.
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Marketing Operations Manager employer: Randstad Technologies Recruitment
Contact Detail:
Randstad Technologies Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Operations Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who might know about opportunities at our company. A friendly chat can sometimes lead to a referral, which is a great way to get your foot in the door.
✨Tip Number 2
Prepare for the interview by researching our company and the specific role. Understand our marketing operations and think about how your skills can help us during this exciting merger. Tailor your answers to show how you can add value!
✨Tip Number 3
Practice makes perfect! Do some mock interviews with friends or family. Focus on articulating your experience with project management and data analysis, as these are key for the Marketing Operations Manager role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Marketing Operations Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Marketing Operations Manager role. Highlight your project management, data analysis, and marketing technology experience to show us you’re the right fit!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background in marketing operations aligns with our needs. Be specific about your past experiences, especially any involvement in mergers or acquisitions.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to include examples of how you've used data to drive decisions in your previous roles. We love seeing candidates who can turn numbers into actionable insights!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to showcase your application in the best light possible!
How to prepare for a job interview at Randstad Technologies Recruitment
✨Know Your Stuff
Make sure you’re well-versed in marketing operations, especially around mergers and acquisitions. Brush up on your knowledge of marketing technology and data analysis, as these will be key topics during the interview.
✨Showcase Your Project Management Skills
Prepare to discuss specific examples of complex marketing projects you've managed. Highlight how you developed implementation plans, tracked progress, and solved any bottlenecks that arose. This will demonstrate your ability to coordinate across multiple stakeholders.
✨Be Data-Driven
Since the role involves a lot of data analysis, come prepared with examples of how you've used data to inform decisions or improve processes. Be ready to talk about the tools you’ve used, like Salesforce Marketing Cloud or similar platforms.
✨Emphasise Change Management Experience
Given the nature of the role, it’s crucial to show your understanding of change management principles. Share experiences where you’ve helped teams adapt to new processes or systems, and how you maintained open communication throughout those changes.
