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- Tasks: Lead audience operations to create personalised marketing experiences using data-driven insights.
- Company: Join a global market leader in digital marketing innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact by shaping audience experiences on a global scale.
- Qualifications: Experience with customer data platforms and strong communication skills required.
- Other info: Dynamic team environment with excellent career advancement opportunities.
The predicted salary is between 36000 - 60000 £ per year.
My global market leading brand is looking for an Audience Operations Manager to join a motivated and experienced team responsible for enabling personalised marketing experiences. My client is building an operating ecosystem that enables world-class, insight-led digital marketing to people all over the world. This role will sit in the Marketing Product function, whose responsibility covers a wide variety of digital products across marketing planning, activation, insights and creative management. You will be part of the Audience Relationship Management team, responsible for enabling personalised multi-channel audience experiences across the globe.
This is a senior role so you will have in-depth knowledge of marketing audience cultivation and the data that underpins the marketing operations.
Essential Experience- Proven experience working with customer data platforms to build and maintain audiences and multi-channel journeys
- Passion for data, with experience of leveraging it to deliver great audience experiences
- Experience working with and applying marketing consent and other compliance frameworks to marketing campaigns and audiences
- Experience of successfully navigating a matrix organisational set-up
- ‘Can do’ attitude
- Demonstrable experience defining and improving ways of working with business partners
- Strong communication skills with stakeholders
- An enthusiastic self-starter who can manage activities autonomously, with the ability to toggle between attending to detail and helping steer company strategy
- Understanding / ability to leverage SQL would be beneficial
- Play a key role in audience discovery, mapping data dependencies and data gaps related to audience and journey requests from our marketing teams
- Develop a deep understanding of what is possible using existing data, and act as a Data Steward, inspiring business stakeholders to deliver great audience experiences
- Work closely with the Senior Product Manager and engineers to define new data requirements and technical dependencies for our engineers and upstream product teams
- Work with stakeholders to plan audiences and customer journey build requirements ahead of time, identifying synergies and opportunities to fully leverage our Customer Data Platform
- Build and maintain audiences in response to briefs from marketing teams, using the Customer Data Platform and following governance frameworks
- Build and optimise multi-channel journeys using the Customer Data Platform, working collaboratively with marketing stakeholders to help them achieve their goals
- Become an expert in leveraging the CDP to its full extent, and help drive the evolution of our personalisation capabilities, leveraging targeted audiences, data science and multi-channel audience experiences
- Manage the audience request pipeline, keeping the request progress up to date and managing stakeholder communications
- Become an expert in the consent and legal guidance that enables us to deliver personalised experiences to CDP audiences in a compliant way
- Support the Senior Product Manager in ensuring product capabilities evolve in line with audience compliance needs
- Bookkeeping and maintenance of audiences to ensure the best usage of our audience and journey thresholds in the CDP
- Provide first-line support for internal CDP users when self-help resources are insufficient
- Establish and maintain strong relationships with a cross-functional network of stakeholders, including product, marketing, engineering and legal.
This is an excellent role for the right candidate so don’t delay and apply as we have interview slots ready to fill now!
Marketing Audience Operations Manager in London employer: Randstad Technologies Recruitment
Contact Detail:
Randstad Technologies Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Audience Operations Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your skills and how they relate to the role of Marketing Audience Operations Manager. Highlight your passion for data and audience experiences to make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Marketing Audience Operations Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Audience Operations Manager. Highlight your experience with customer data platforms and any relevant marketing campaigns you've worked on. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about data-driven marketing and how you can contribute to our team. Be sure to mention specific experiences that demonstrate your ability to manage multi-channel audience journeys.
Show Off Your Communication Skills: In this role, strong communication is key. When writing your application, make sure to convey your ideas clearly and concisely. We love candidates who can articulate their thoughts well, especially when it comes to working with stakeholders.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows us you're keen to join our team!
How to prepare for a job interview at Randstad Technologies Recruitment
✨Know Your Data Inside Out
As a Marketing Audience Operations Manager, you'll need to demonstrate your understanding of customer data platforms. Brush up on how these platforms work and be ready to discuss specific examples of how you've used data to enhance audience experiences in previous roles.
✨Showcase Your Communication Skills
This role requires strong communication with various stakeholders. Prepare to share examples of how you've successfully navigated complex organisational structures and built relationships across teams. Think about times when your communication made a difference in project outcomes.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving skills, especially around audience discovery and journey mapping. Prepare scenarios where you identified data gaps or improved processes, and explain your thought process and the impact of your actions.
✨Understand Compliance Frameworks
Since compliance is crucial in this role, make sure you're familiar with marketing consent frameworks. Be prepared to discuss how you've applied these in past campaigns and how you would ensure compliance while delivering personalised experiences.
