Measurement & Attribution Specialist (Marketing Mix Modeling)
Location: Central London - Hybrid (Tue, Wed, Thu on-site)
Contract: 12 Months
The Role
Are you an econometrician who speaks fluent C-suite?
We are looking for an Econometric Translator to bridge the gap between complex statistical modeling and high-stakes commercial media strategy. You'll advise senior marketing and analytics leaders to validate Marketing Mix Models (MMM), challenge channel saturation myths, and turn complex regressions into multi-million-pound investment decisions.
What You'll Do
- Challenge & Validate MMMs: Advise stakeholders on modern Bayesian MMM frameworks, calibrating models with geo-experiments and incrementality testing.
- Translate Math into Strategy: Distill adstock decay, saturation curves, and marginal ROI into crisp, commercial recommendations for non-technical executives.
- Empower Commercial Teams: Arm internal sales teams with data-backed narratives and workshops to handle complex measurement objections.
What You Bring
- 3+ years of hands-on experience running or auditing MMMs (brand, media agency, or econometrics consultancy).
- True Econometric Depth: Practical mastery of adstock decay, Hill/saturation curves, multicollinearity, and baseline adjustments.
- Executive Storytelling: The rare ability to explain statistical nuances clearly to senior commercial stakeholders.
- Bonus: Experience with modern open-source Bayesian MMM frameworks (e.g., Meridian, LightweightMMM, Robyn) and lift-test calibration.
Econometrician- MMM in City of London employer: Randstad Technologies Recruitment
Join a dynamic team in Newcastle where your contributions as a Customer Service Representative will be valued and recognised. We pride ourselves on fostering a collaborative work culture that prioritises employee growth, offering training and development opportunities to enhance your skills. With a focus on delivering exceptional customer service, you'll enjoy a supportive environment that encourages teamwork and innovation, making it an excellent place for meaningful and rewarding employment.
Contact Details:
Randstad Technologies Recruitment Recruitment Team
