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For Companies At a Glance
- Tasks: Lead audience operations to create personalised marketing experiences using data-driven insights.
- Company: Join a global market leader in digital marketing innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact by shaping audience experiences on a global scale.
- Qualifications: Experience with customer data platforms and strong communication skills required.
- Other info: Dynamic role with excellent career advancement opportunities in a collaborative environment.
The predicted salary is between 36000 - 60000 £ per year.
My global market leading brand is looking for an Audience Operations Manager to join a motivated and experienced team responsible for enabling personalised marketing experiences. My client is building an operating ecosystem that enables world-class, insight-led digital marketing to people all over the world. This role will sit in the Marketing Product function, whose responsibility covers a wide variety of digital products across marketing planning, activation, insights and creative management. You will be part of the Audience Relationship Management team, responsible for enabling personalised multi-channel audience experiences across the globe. This is a senior role so you will have in-depth knowledge of marketing audience cultivation and the data that underpins the marketing operations.
Essential Experience
- Proven experience working with customer data platforms to build and maintain audiences and multi-channel journeys
- Passion for data, with experience of leveraging it to deliver great audience experiences
- Experience working with and applying marketing consent and other compliance frameworks to marketing campaigns and audiences
- Experience of successfully navigating a matrix organisational set-up
- 'Can do' attitude
- Demonstrable experience defining and improving ways of working with business partners
- Strong communication skills with stakeholders
- An enthusiastic self-starter who can manage activities autonomously, with the ability to toggle between attending to detail and helping steer company strategy
- Understanding / ability to leverage SQL would be beneficial
Your key responsibilities will be split across three key areas - discovery, build and governance:
Discovery
- Play a key role in audience discovery, mapping data dependencies and data gaps related to audience and journey requests from our marketing teams
- Develop a deep understanding of what is possible using existing data, and act as a Data Steward, inspiring business stakeholders to deliver great audience experiences
- Work closely with the Senior Product Manager and engineers to define new data requirements and technical dependencies for our engineers and upstream product teams
- Work with stakeholders to plan audiences and customer journey build requirements ahead of time, identifying synergies and opportunities to fully leverage our Customer Data Platform
Build
- Build and maintain audiences in response to briefs from marketing teams, using the Customer Data Platform and following governance frameworks
- Build and optimise multi-channel journeys using the Customer Data Platform, working collaboratively with marketing stakeholders to help them achieve their goals
- Become an expert in leveraging the CDP to its full extent, and help drive the evolution of our personalisation capabilities, leveraging targeted audiences, data science and multi-channel audience experiences
Governance
- Manage the audience request pipeline, keeping the request progress up to date and managing stakeholder communications
- Become an expert in the consent and legal guidance that enables us to deliver personalised experiences to CDP audiences in a compliant way
- Support the Senior Product Manager in ensuring product capabilities evolve in line with audience compliance needs
- Bookkeeping and maintenance of audiences to ensure the best usage of our audience and journey thresholds in the CDP
- Provide first-line support for internal CDP users when self-help resources are insufficient
- Establish and maintain strong relationships with a cross functional network of stakeholders, including product, marketing, engineering and legal.
This is an excellent role for the right candidate so don't delay and apply asap as we have interview slots ready to fill now!
Locations
Marketing Audience Operations Manager in City of London, London employer: Randstad Technologies Recruitment
Contact Detail:
Randstad Technologies Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Audience Operations Manager in City of London, London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and data insights. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to audience operations. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Marketing Audience Operations Manager in City of London, London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Audience Operations Manager. Highlight your experience with customer data platforms and any relevant projects that showcase your ability to build and maintain audiences.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about data and how your skills align with our mission at StudySmarter. Don’t forget to mention your 'can do' attitude and how you’ve successfully navigated complex organisational structures.
Showcase Your Communication Skills: Since strong communication is key for this role, make sure to demonstrate your ability to engage with stakeholders in your application. Use clear, concise language and provide examples of how you've effectively communicated in past roles.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to attach all your documents in one go. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Randstad Technologies Recruitment
✨Know Your Data Inside Out
As a Marketing Audience Operations Manager, you'll need to demonstrate your expertise in customer data platforms. Brush up on how these platforms work and be ready to discuss specific examples of how you've used data to enhance audience experiences in previous roles.
✨Showcase Your Communication Skills
This role involves working closely with various stakeholders. Prepare to share examples of how you've effectively communicated complex data insights to non-technical team members. Highlight your ability to build relationships across departments, as this will be crucial for success.
✨Be Ready to Discuss Compliance
Understanding marketing consent and compliance frameworks is essential. Familiarise yourself with relevant regulations and be prepared to discuss how you've navigated these in past campaigns. This shows that you can deliver personalised experiences while adhering to legal guidelines.
✨Demonstrate Your Problem-Solving Skills
In this senior role, you'll need a 'can do' attitude. Think of specific challenges you've faced in audience cultivation or journey mapping and how you overcame them. This will illustrate your proactive approach and ability to manage activities autonomously.
