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For Companies At a Glance
- Tasks: Support marketing campaigns by tracking budgets and performance using digital tools like Power BI.
- Company: Join Mars Incorporated, a leading food manufacturer with a collaborative culture.
- Benefits: Hybrid work model, competitive pay, and opportunities for professional growth.
- Why this job: Make an impact in marketing while working with iconic brands like M&M's and Snickers.
- Qualifications: Experience in budget management and marketing data analysis is essential.
- Other info: Dynamic role with excellent career development opportunities in a global company.
The predicted salary is between 36000 - 60000 £ per year.
Location: Slough, UK (Hybrid)
Company: Mars Incorporated
Business Unit: Mars Wrigley
Contract: 6 months
About the Role
Randstad Sourceright is recruiting on behalf of Mars for a Shopper Activation Operations Manager to support the Mars Wrigley UKI Cluster. This role supports the planning, governance and tracking of the A&CP (Advertising & Consumer Promotion) budget while ensuring accurate performance reporting and operational delivery across marketing campaigns. You will work with internal digital tools and reporting platforms, including Power BI, to provide visibility and insight into campaign execution and performance. The role works closely with Marketing, Customer Marketing, Data & Technology teams and regional stakeholders to ensure effective campaign delivery and operational alignment.
Key Responsibilities
- Execution Tracking and Tools
- Provide operational support to Customer Marketing and Marketing workflows, ensuring accurate campaign tracking and reporting.
- Maintain campaign performance tracking across teams using Power BI dashboards.
- Develop and manage performance metrics and reporting to evaluate display and activation delivery.
- Partner with Marketing, Customer Marketing, Data and Technology teams to ensure data accuracy and tool connectivity.
- Support the development and maintenance of dashboards, reporting tools and data collection processes.
- Support the Integrated Communications Planning process across Marketing, Digital Commerce and Customer Marketing teams.
- Establish and maintain planning templates, timelines and processes to ensure consistent delivery.
- Support A&CP budget operations including forecasting submissions, purchase order governance and financial tracking.
- Collaborate with regional teams and agencies to ensure accurate billing and compliance.
- Support cycle planning processes and manage stage-gate agendas across planning forums.
Candidate Profile
Knowledge and Experience
- Experience managing budgets, including planning, tracking and reporting across multiple stakeholders.
- Strong capability in marketing data analysis and performance reporting.
- Experience working within cross-functional teams and complex stakeholder environments.
- Advanced Excel skills and proficiency with Power BI.
Core Competencies
- Collaboration
- Accountability
- Process optimisation
- Planning and alignment
- Effective communication
About Mars
Mars Incorporated is one of the world’s leading food manufacturers, with brands such as M&M's, Snickers and Extra. The company is known for its strong collaborative culture and focus on delivering impactful marketing and shopper activation strategies.
Shopper Activation Analyst employer: Randstad Sourceright
Contact Detail:
Randstad Sourceright Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Activation Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Mars or similar companies. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! If you’ve got experience with Power BI or budget management, make sure to highlight that in conversations. Bring examples of how you've used these tools effectively.
✨Tip Number 3
Prepare for interviews by understanding Mars' culture and values. They love collaboration and accountability, so think of examples from your past that showcase these traits.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team.
We think you need these skills to ace Shopper Activation Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Shopper Activation Analyst role. Highlight your experience with budget management, marketing data analysis, and any tools like Power BI that you’ve used. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about this role and how your previous experiences make you a perfect fit. Don’t forget to mention your collaborative spirit and how you can contribute to our team at Mars.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis and performance reporting, be sure to include specific examples of how you’ve successfully managed budgets or tracked campaign performance in the past. We love numbers, so don’t hold back!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to upload all your documents in one go. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Randstad Sourceright
✨Know Your Numbers
Make sure you brush up on your budget management skills. Be ready to discuss how you've tracked and reported on budgets in the past, especially in a cross-functional environment. Use specific examples to show your experience with financial tracking and performance reporting.
✨Get Familiar with Power BI
Since this role involves using Power BI for campaign performance tracking, it’s crucial to demonstrate your proficiency. If you have any projects or dashboards you've created, be prepared to talk about them. Showing that you can navigate and utilise these tools effectively will set you apart.
✨Collaboration is Key
This position requires working closely with various teams, so highlight your collaboration skills. Think of examples where you’ve successfully partnered with marketing, data, or technology teams to achieve a common goal. Emphasise your ability to communicate effectively across different stakeholders.
✨Showcase Your Analytical Skills
As a Shopper Activation Analyst, you'll need strong analytical capabilities. Prepare to discuss how you've used data analysis to drive decisions in previous roles. Bring examples of how your insights led to improved campaign performance or operational efficiency.