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For Companies At a Glance
- Tasks: Lead data-driven marketing strategies to boost customer acquisition and engagement.
- Company: Join amicable, a pioneer in transforming divorce with a kinder, tech-enabled approach.
- Benefits: Enjoy a competitive salary, private health insurance, 28 days holiday, and a cycle to work scheme.
- Why this job: Be part of a fast-paced, innovative team making a positive social impact in the divorce sector.
- Qualifications: Experience in PPC, performance marketing, and analytics; familiarity with HubSpot is a plus.
- Other info: We value diversity and inclusivity, ensuring everyone can bring their whole self to work.
The predicted salary is between 45000 - 50000 £ per year.
About Us
Our mission is to transform the way people end relationships in a kinder and better way, and to help couples avoid the emotional and financial turmoil of traditional solicitor approaches. As pioneers of working with couples, we’ve shaped the landscape of no-fault divorce and helped thousands untie the knot, amicably. We are growing, our innovative tech-enabled and digital approach to divorce, separation and co-parenting means we do, and continue to help thousands of couples to separate in a better, more positive way, freeing people to focus on the emotional challenges and reducing the cost to themselves and society. amicable promotes a collaborative culture and is rapidly growing to meet demand and legislation change. Our values bring our purpose to life and makes what we do and how we do it unique: we are Kind to everyone we encounter, we embrace Trust & Professionalism, with a quest for Customer Focus that drives us to be more Pioneering. We are proud to be part of the Octopus Group.
About the Role
We are looking for a Performance & Growth Marketing Manager to drive customer acquisition and engagement through data-driven marketing strategies. In this role, you’ll take ownership of paid media, conversion rate optimisation (CRO), and lead generation, ensuring every marketing activity fuels sustainable business growth. Reporting to the Marketing Lead, you’ll collaborate closely with the Brand Manager to balance performance marketing with brand-building initiatives. You’ll play a critical role in optimising amicable’s marketing funnel, ensuring advertising budgets are effectively deployed, conversion rates are maximised, and customer insights shape ongoing strategy. This is an opportunity to work in a fast-paced, high-growth environment where experimentation, innovation, and agility are key.
Key Responsibilities
- Performance Marketing & Lead Generation: Develop and manage high-performing digital campaigns across Google Ads, Meta, LinkedIn, YouTube, Reddit, and other relevant platforms to maximise ROI. Drive lead generation strategies, optimising the marketing funnel for customer acquisition. Navigate advertising restrictions in a sensitive category to maximise high-quality leads without reliance on remarketing in Google Ads. Drive user acquisition for amicable’s co-parenting app through paid app marketing across Google Play, Apple App Store, Meta, and other mobile ad platforms. Use paid strategies to grow listenership and engagement for amicable’s podcast and experiment with podcast advertising to reach new audiences. Collaborate with the Brand Manager to ensure performance marketing efforts align with amicable’s brand positioning.
- Budget Management: Manage the day-to-day performance marketing budget, ensuring activities are delivered on time and within scope. Own long-term performance marketing budget planning, ensuring efficient allocation and forecasting.
- Website Optimisation: Continuously monitor and enhance website performance, leveraging CRO tactics to optimise landing pages, CTAs, and user experience (UX). Conduct A/B testing and analyse user behaviour to improve conversion rates, sharing key insights with the wider marketing team.
- Analytics, Reporting & Insights: Track, analyse, and report on key performance metrics, using data to inform strategic decisions and campaign optimisations. Develop and implement lead segmentation strategies to personalise marketing efforts and improve conversion rates.
- Marketing Automation & Retention: Lead email marketing and automation campaigns, using HubSpot to nurture leads and drive engagement. Implement remarketing and retargeting strategies to improve lead conversion.
- Innovation & Experimentation: Stay ahead of emerging digital marketing trends, testing new acquisition channels and campaign formats. Work closely with the Marketing Lead and Brand Manager to explore new growth opportunities.
About You
You have the following skills and experience:
- PPC & Performance Marketing: track record of managing Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic campaigns, ideally in legal services, fintech, or a regulated industry.
- Startup Mentality: Agility, curiosity, and a test-and-learn approach to drive continuous improvement.
- Analytics & CRO: Proficient in Google Analytics, Search Console, Meta Ads Manager, and A/B testing to optimise performance.
- Marketing Automation & CRM: Hands-on experience with HubSpot for lead nurturing and conversion.
- Strategic & Commercial Thinking: Ability to link marketing data to business goals and optimise budgets for efficiency.
Compensation, Perks & Benefits
Salary; £45,000 - £50,000 per year depending on skills and experience. Private Health Insurance, Group Life Assurance, Employee Assistance Programme, 28 days holiday plus bank holidays per annum, Cycle to work scheme, Company laptop, Pension scheme (after 3 months of employment).
We respect and value people’s differences and believe that our teams are at their best when their members feel safe to bring their whole self to work. We are committed to creating an inclusive experience as well as equal opportunities for growth and development for all.
Performance & Growth Marketing Manager employer: Randstad (Schweiz) AG
Contact Detail:
Randstad (Schweiz) AG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance & Growth Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in the legal services and fintech sectors. This knowledge will help you demonstrate your understanding of the industry during interviews and show how you can apply innovative strategies to drive customer acquisition.
✨Tip Number 2
Network with professionals in the marketing field, particularly those who have experience in performance marketing or work within regulated industries. Engaging with these individuals can provide valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Prepare to discuss specific examples of successful digital campaigns you've managed, focusing on metrics like ROI and conversion rates. Being able to articulate your past successes will showcase your capability to drive growth for amicable.
✨Tip Number 4
Stay updated on the latest tools and technologies in marketing automation, particularly HubSpot. Highlighting your proficiency in these tools during discussions can set you apart as a candidate who is ready to hit the ground running.
We think you need these skills to ace Performance & Growth Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, lead generation, and analytics. Use specific metrics to demonstrate your success in previous roles, especially with platforms like Google Ads and Meta.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the mission of amicable and how your skills align with their values of kindness, trust, and professionalism. Share examples of how you've driven customer acquisition and engagement in past roles.
Showcase Your Analytical Skills: Emphasise your proficiency in tools like Google Analytics and HubSpot. Provide examples of how you've used data to inform marketing strategies and improve conversion rates, as this is crucial for the role.
Highlight Your Startup Mentality: Demonstrate your agility and curiosity in your application. Share experiences where you've successfully adapted to fast-paced environments or implemented innovative marketing strategies that led to growth.
How to prepare for a job interview at Randstad (Schweiz) AG
✨Understand the Company Mission
Before your interview, make sure you fully grasp amicable's mission to transform the way people end relationships. This understanding will help you align your answers with their values of kindness, trust, and professionalism.
✨Showcase Your Data-Driven Approach
As a Performance & Growth Marketing Manager, you'll need to demonstrate your ability to use data to drive marketing strategies. Be prepared to discuss specific examples of how you've used analytics to optimise campaigns and improve conversion rates.
✨Prepare for Budget Management Questions
Since managing the performance marketing budget is a key responsibility, be ready to talk about your experience in budget planning and allocation. Highlight any successful campaigns where you maximised ROI while staying within budget.
✨Emphasise Innovation and Experimentation
In a fast-paced environment like amicable, showcasing your willingness to experiment with new marketing channels and strategies is crucial. Share examples of how you've tested new ideas and adapted based on results to drive growth.
