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- Tasks: Lead the launch of an innovative SaaS platform in the UK market.
- Company: Join Randstad, a forward-thinking company redefining the world of work.
- Benefits: Flexible working options and opportunities for professional growth.
- Why this job: Make a real impact by shaping the future of a cutting-edge digital product.
- Qualifications: 5+ years in SaaS or tech platforms with a strong marketing background.
- Other info: Inclusive workplace committed to equal opportunities and career development.
At Randstad, we are redefining the world of work. We are seeking a Senior Digital Lead/Senior Digital Marketing Lead/Product Marketing Lead for a 6/12 month FTC. This role will own the UK market rollout and commercial launch of our new, cutting-edge SaaS platform.
Role Overview:
As the Senior Digital Lead, you will be responsible for the end-to-end launch strategy of our new digital platform. You will move beyond simple implementation to focus on adoption, engagement, and revenue. You will use your background in Tech/SaaS to translate complex product capabilities into compelling messages and campaigns for our recruiters, clients, and candidates. You are the Product Owner within the marketing team for the UK market, ensuring the voice of our users shapes the future of the platform.
Key Responsibilities:
- Design and execute the UK marketing strategy for the new digital marketplace, segmenting rollout by sector and by both B2B and B2C audiences.
- Define success metrics for the launch, focusing on user acquisition, active usage and platform influenced revenue.
- Own the digital footprint of the product, specifically updating website copy, landing pages, and service descriptions to reflect the new value proposition.
- Work closely with the Content Lead to develop and implement a content strategy that educates the market and drives adoption.
- Partner with Marketing experts to create toolkits for the launch and roll out including webinars, one-pagers and email campaigns that drive client registration and candidate app downloads.
- Support Communications Director to drive internal adoption among Randstad's recruitment consultants, transforming them into "platform champions" who can confidently demo the tool to clients.
- Identify friction points in the user journey (registration drop-offs, low engagement areas) and implement rapid operational fixes or feedback loops to Product.
- Act as the primary liaison between the UK marketing team and the Global Product Development team.
- Support the operational business in the "Pilot Program" with select enterprise clients, gathering qualitative feedback to refine the platform before mass release.
- Monitor platform performance dashboards daily. Analyse usage trends to identify upsell opportunities for the sales team.
- Conduct A/B testing on messaging and onboarding workflows to maximize conversion rates.
Experience:
You must have significant experience (5+ years) working within a SaaS (Software as a Service) or Tech Platform environment. You understand how software is built, sold, and scaled. Proven track record of launching new digital products or platforms to market. Experience in the HR Tech, EdTech, or Recruitment space is highly advantageous but not essential if you have a strong B2B platform experience.
We are an inclusive employer and should you require any reasonable adjustments in order to complete any aspect of the recruitment process, please contact the Internal Talent Acquisition (ITA) team. Randstad is committed to equal opportunities for all and will not discriminate based on an individual's sex, race, disability, gender reassignment, pregnancy and maternity, marriage and civil partnership, religion or belief, sexual orientation or age.
Digital Product Lead in Luton employer: Randstad Internal Resourcer
Contact Detail:
Randstad Internal Resourcer Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Product Lead in Luton
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Tailor your answers to show how your experience aligns with their needs, especially in SaaS and digital marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Product Lead in Luton
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Product Lead role. Highlight your experience in SaaS and how it aligns with the responsibilities outlined in the job description. We want to see how you can bring your unique skills to our team!
Showcase Your Achievements: When detailing your past experiences, focus on specific achievements that demonstrate your ability to launch digital products successfully. Use metrics where possible to show how you've driven user engagement and revenue. Numbers speak volumes!
Be Authentic: Let your personality shine through in your application. We value authenticity and want to get a sense of who you are beyond your professional qualifications. Share your passion for tech and how you envision contributing to our mission at Randstad.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. This way, you can ensure all your information is submitted correctly and you’ll be considered for the role without any hiccups. We can’t wait to hear from you!
How to prepare for a job interview at Randstad Internal Resourcer
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the SaaS platform that Randstad is launching. Familiarise yourself with its features, benefits, and how it stands out in the market. This will help you articulate your vision for the product and demonstrate your expertise in tech.
✨Showcase Your Marketing Strategy Skills
Prepare to discuss specific marketing strategies you've implemented in the past. Think about how you would segment audiences for the UK rollout and what success metrics you would define. Be ready to share examples of campaigns that drove user engagement and revenue.
✨Engage with User-Centric Thinking
Highlight your ability to gather and implement user feedback. Discuss how you’ve identified friction points in previous projects and the steps you took to resolve them. This shows that you can put the voice of the user at the forefront of your strategy.
✨Be Ready for Data-Driven Discussions
Since the role involves monitoring platform performance, brush up on your analytical skills. Be prepared to talk about how you’ve used data to inform decisions in past roles, such as A/B testing or analysing usage trends to identify upsell opportunities.
